Weight Watchers Swot Analysis Paper

This Weight Watchers Points Plus Review will see what changes took place and if they will make the program better. Weight Watchers is a well-known weight loss program that has been helping people lose weight since 1963. This system was based on the idea of making people track their food intake every day. Most foods are given a point value and these points are used to determine how much you can eat every day. This program puts you in charge and encourages you to plan out your meals, so that you stay under the daily allowance of food intake.

Weight Watchers is an excellent program to aid in weight loss and healthy eating. It is an easy, healthy, and effective method for losing weight and eating correctly. Weight Watchers has based their program on a point system, making it easy to follow by counting points assigned to foods. It promotes healthy eating habits by regulating serving sizes, which are set by the United States Department of Agriculture. In addition to promoting healthy eating habits, it offers support for people who might need it. The support, along with the eating plan, helps dieters lose weight and eat healthy.

One of the questions that I was asking myself before I read any of the articles was if the program works for people who are on certain diets, for example vegan or vegetarian. According to Weight Watchers Diet Review: Count Points for Weight Loss, it states that the way the program is set up, using daily SmartPoints allow one to still use the program given certain restrictions (Asp, K. A., & Nazario, B., MD.) In all of the sources found pertaining to the Weight Watchers Program, the authors provides some kind of evidence, biased or unbiased, of how the Weight Watchers program does help people lose weight.

The U.S. Preventive Services Task Force encourages rigorous behavioral dietary counseling interventions for adults with hyperlipidemia and other known cardiovascular and diet-related chronic disease such as diabetes (Healthy People.gov, 2011). Creating nutritional and physical activity worksite programs assist in the Healthy People 2020 objective to reduce the incidence of obesity. Another strategy to decrease the occurrence of obesity is to educate families on the importance of reducing the amount of time spent watching TV, movies, playing video games, or searching the Internet. To support families, alternative physical activities should be recommended and available for families. In an effort to fight obesity, Kent county needs increased public awareness of healthier food choices, availability of local fresh fruit and vegetables, and engaging in regular cardiovascular or strengthening exercise. This can be accomplished by a health fair sponsored by Bayhealth Medical Center, partnering with local farms, such as Fifer Farms, local fitness centers, and the YMCA.

No one is happy with their body; there is always something that they would like to tone up or slim down. Americans spend billions of dollars a year on weight loss programs, not to mention the food that these programs require you to eat. With most of these diets, one cannot continue on with them because the diet just would not be healthy to do so. It would be amazing for a diet to let you eat things you eat now, but still lose weight; to be able to go out and enjoy dinner with family and friends without fearing a diet choice that has already been made. Well, Weight Watchers lets a person do all this and so much more.

Identify market structure Weight Watchers is a company that has been around for the last 50 years and has been developing their brand of giving out weight loss services and products that make them a leading weight management service all over the world. Weight Watchers, without a doubt the largest single player in the highly disjointed industry has over 45 years of industry experience and like many of its competitors, is constantly changing its core program so as to become more useable to and petition to a lot of its members. Since November 2010, it appears that the company has been able to hit a marketing sweet spot that will lead them to a long term period of profitability that will keep rising. Weight Watchers Food Co. is revising their trade marketing structure to a big test this year with the start of their new strategy which involved the "Points Plus program," marketing plan (Denos, 2009). This will be part of their first major trade and consumer advertising. This is something to take advantage of especially since people are in the diet season. The company is reorganizing in order to set parallel roles for consumer and trade promotions managers and likewise bringing down the wall that divides marketing and sales. The change in this marketing strategy is the first key step in a procedure aimed at re-generating the company's sales

“Come on! It’s simple, just get up off your butt and stop eating so darn much,” a common phrase used when with addressing modern obesity. Yet, this fairly recent epidemic continues to plague and destroy around 93 million Americans (The Issue). Although, with Michael Obama’s “Let’s Move” Campaign making a head wave, the hope for a healthy tomorrow has been restored in the hearts of many Americans. Along those same lines it seems that these days you cannot turn on the TV or Radio without seeing an ad for this Gym or that weight lost supplement. Such items and services also suggest that we as individuals can exercise and never worry about the big, bad condition known as obesity. With all these resources,

The three-day diet analysis was interesting. There were many positive attributes to it and definitely negative ones. Over the course of the three days, which were Friday, Saturday and Sunday: and figured this would give a good depiction of what I was consuming on a regular basis. In some places I was consuming more than I should be and in some I was consuming less than I should be. There were also those places were I was getting just the right amount. It is so interesting to me to be able to find out what I am consuming and how I am consuming it. Being an active male, it was most interesting of what I ate, what my average of the three days were, and the plan on how I would correct the way I eat to make it a more healthier lifestyle.

Establish Weight Watchers for Men as the one of the leading healthy dietary products for men by 2016 as it will reinforce customers belief that they are getting the best of products from the best of choice and it will also improve the company’s image.

Weight Watchers International will be chosen by all individuals that have a goal of improving their life through healthy living. Weight Watchers will be easily accessible for all individuals desiring to improve their lifestyle and will receive exceptional service. Services will be recognized as a superior value.

Weight Watchers International, Inc. was founded in 1961 by Jean Nidetch, who had found herself constantly on a diet but never losing any weight. Knowing she needed more she attended a diet seminar. Ms. Nidetch lost 20 pounds after the seminar, but soon found her motivation dwindling. She invited some friends over who sympathized with her battle of the bulge and they began to share with the group their struggles with food. The group of women began to lose weight and within a short time Nidetch was hosting more than 40 people in her apartment for these support group meetings.

The company is cutting back on profits earned but not losing value for its investors with price to earnings being favorable at 19.18 (www.hoovers.com).

Weight Watchers has faced a number of issues in the past several years, many of which are highlighted in the case study for this assignment. The company was able to reach a financial high point earlier this decade in 2011 when it recorded a record breaking 1.8 billion in revenues. However, the company’s finances have slowly dwindled ever since then, culminating in losses for seven straight quarters and low stock prices at the beginning of 2015. The core of the problems it was facing were relatively straightforward. The weight loss industry was changing, and Weight Watchers was having difficult changing along with it. Specifically, the company had troubles modernizing its business model to account for the digital age as represented by increasing online options for weight loss. This fact was compounded by the reality that there was greater competition, including that from organizations whose primary business was to capitalize on digital technology to attract customers. Technologies such as mobile devices, mobile applications, cloud computing, and social media had made considerable strides in the way that people were monitoring and attempting to lose weight. Weight Watchers, however, had had only marginal success using these technologies, and faced the undesirable situation in which its methods were becoming rapidly outdated.

We need to communicate that a change in lifestyle is the biggest proponent of weight. In fact, studies have shown that “interventions that promote lifestyle changes…have shown better weight [loss and] maintenance than interventions that do not” (LeCheminant 348). Since ads will continue to showcase the opposite and provide examples, it falls to healthcare providers to amplify this message. Dieticians and nutritionists and even primary care physicians need to focus on explaining that putting in work is the only way for a person to lose weight in a healthy way. However, they cannot just preach this message and expect their patients to immediately comply. Doctors also need to have a background understanding of what a patient’s life includes, and meet them where they are. For example, a poor person who lives in a food desert and buys cheap, unhealthy food is going to have a harder time losing weight than a person who shops exclusively at whole foods. Miscommunication comes when there is no understanding of the everyday hardships a person faces that would prevent them for implementing healthy lifestyle changes a doctor

This means that Heinz is not willing to invest in any other type of market, no matter how promising the rewards. Cutting the Weight Watcher's segment as part of this commitment may have been a bad mistake as the trend of losing weight is becoming more popular everyday. Their international operations make them susceptible to the strengthening U.S. dollar.