Wells Fargo OFS

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The company

The competitors:
Bank of America Citibank Chase

Industry size:
Fourth largest bank in US by asset
Largest bank by market capitalization
Second largest in deposits, home mortgage servicing, and debit cards
In year 2012
Asset 1,442,000,000.00
Total Revenue 86,086.00
Operating Income 28.471.00
Net Income 18,897.00
Employee 269,200
Branch 6,289

Online Banking
Financial Services
First electronic banking product in 1989
First major U.S. bank to offer Internet access
Wells Fargo Online Financial Services (A) Harvard Case Solution & Analysis
Wells Fargo, the leader in electronic banking transactions Balanced Scorecard in its online financial services group (OFS) to track and measure performance. OFS
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The OFS group believed that the Balanced Scorecard would allow them to develop a set of integrated, multidimensional measures to assess performance against its goals and to communicate and update its strategy in a rapidly changing environment.
Wells Fargo Online Financial Services

Since its inception, Wells Fargo Bank (Wells Fargo) has been focused on using financial measures to assess performance and make strategic decisions. Headquartered in San Francisco, California, Well Fargo was the second largest bank in California and was one of the largest banks in the United States with approximately $100 billion in assets in 1997. As of December 1997, Wells Fargo served 10 million households in ten western states, while operating over 1,900 staffed retail outlets and 4,400 automated teller machines.

As the banking industry has continued to grow, shifts in consumer needs and demands have caused banks to be much more aggressive and competitive in the services they provide. Wells Fargo has tasked its organization with being at the forefront of this competition in the banking industry. It has used outside- the-box thinking to produce such ideas as extended and weekend hours, ATMs, in grocery stores, and one-stop-shopping banking centers. By being the first to implement many of these ideas, Wells Fargo has been able to enhance its brand image and attract many new consumers. This was

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