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Wells Fargo Scandal

Decent Essays

Introduction
Wells Fargo had come under fire the in last few years for creating fraudulent accounts for their clients without their permission. The blame was given to the unreachable quotas for the employees. This scandal has created damages to the name of Wells Fargo. The public perception of this company is seen as untrustworthy. I want to propose ideas that may help improvements to your employee’s service and regain obtain trust from your clients and employees.

Problem. In September of 2016, Wells Fargo’s scandal was displayed to the public. On Wikipedia, the web page named “Wells Fargo account fraud scandal” states that employees of Wells Fargo had created about 3,500,000 fraudulent accounts, including checking accounts and pre-approved …show more content…

In a CNN Article called “Wells Fargo's reputation is tanking, survey finds” by Matt Egan in October of 2016 states that in a survey conducted on 1,500 bank customers revealed that positive perceptions of Wells Fargo decreased from 60% to 24% after the scandal. Negative perception increased from 15% to 52% after the scandal. 30% of the existing customers were seeking a way to leave the bank. This survey showed that the scandal had a major impact on the perception that Wells Fargo is untrustworthy.

Background and Goals
Wells Fargo had expectations that employees must have a high sale of 20 products a day. Employees have been nudged by their superiors to make fraudulent accounts to meet these unreasonable quotas. Once the scandal was known to the public, not only did it damage the trust of their clients, it seems unattractive for new workers to work there, and in the end, the company loses money through penalties and reimbursements. The goals should be (A) Refund 100% every single person affected by the fraudulent accounts and work with clients whose credit scores are likely to decrease because of it, (B) Treat employees as an asset and use positive incentives instead of quotas, and (C) Increase quality of customer service. These are communication goals for the long-term, which should be set in motion to regain trustworthiness and turn back the company name to the original status or …show more content…

Kasperkevic noted that a former employee had stated that she did not know how it was possible to sell 20 products a day within an eight-hour day of work. It was difficult to sell more than one product, which took about an hour for each customer. Employees were extremely stressed out to the point that they were nudged to make fraudulent accounts. Kasperkevic also states that penalties accepted from the company totaled to 185 million dollars. It was a necessary choice for the higher-ups to eliminate quotas. The positive incentive should be applied to all Wells Fargo's. An incentive for winning a bonus with x amount of money for selling the most products in the month. Employees are motivated to receive a bonus, instead of meeting an expectation with their job on the line. Making employees feel less that they are replaceable and more of value to the company. Due to the bad publicity, potential hires will be disinterested in joining Wells Fargo. If the company expresses value for their workers, it would look more attractive for more people to apply for the

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