Essay Wembley Stadium pricing study

Sell more Tickets and Capture more of the Gross Ticket Revenue. We will continue to invest in our ticketing software system and related products to strengthen the functionality of our system and continue to improve our clients’ ability to drive ticket sales. We are focused on selling tickets through additional sales channels, including social, retail and mobile, and leveraging our extensive database we have built through www.livenation.com and www.ticketmaster.com to better reach consumers. We are helping our clients sell more tickets by leveraging our extensive analysis on fan purchasing

When we reviewed Ticketmaster internally, we looked at the firm value chain, the core competencies that exist, Ticketmaster’s technology, and the social and legal challenges that may exist. The firm’s value chain and core competencies are its paper tickets, etickets, and their box office

70% of seats are sold at the lowest two fares.30% of seats are charged at higher fares. The last 6% are sold at the highest fare

Sports teams are switching to a variable-pricing strategy for tickets so that they can get a higher profit on games with record attendance numbers. They feel the need to do so because the marginal costs, such as construction payment and players’ salaries, did not equal to the marginal revenue, since attendance was severely dropping. To pay for the marginal cost, the sports team needed to capitalize on things that they were sure of, like increasing attendances to games between major sporting rivals.

2.Now a days, concerts of famous artists are usually held in big stadiums and theaters, which brings a huge crowd of fans for affordable ticket prices and the same time, satisfies the high demanded payment for the top artists and earns a profit for the organizers of the shows. However, there are concert management companies, like Nederlander, that manages to charge higher ticket prices for small theater performances and to deliver a “sellout crowd night after night”(Video Case: Nederlander, p.1). Why is Nederlander able to do that when audiences could pay less at stadium concerts?

Stadium subsidies are used to fiancé new stadiums. The government provides financial support to franchises that allows them to build their new stadiums. These subsidies are costing tax payers millions and do not seem to be in the best interest of the city the stadium is in. Those in favor of using tax payer dollars to build stadiums argue that the economic impact a professional franchise has on a city is great and a new stadium will help generate revenue. Research has shown this is not the case. Most stadiums cost the city and never produce enough revenue to make up for those costs (Bast, 1990).

Due to the high costs the goal of breaking even is a large task. At current product prices a profit of $53,676 can be expected. This is total by 21,582 who will at least attend one game. Next we can assume that amongst that population of 21582 54% would be interested in going to one game, 28% interested in at least 5, 13% would be interested in half season and 5% in full. Of the 54% who will attend one game 80% would pay $10.

            Taxpayers have been forced to pay for these stadiums in various ways.  People who were not part of the majority and voted "no" on new a stadium have to pay the same amount of taxes as the people

Taking in consideration the outcome of this new rule will prove how our technic are being successful, also it will help to answer guess questions and support their reactions when customers see the extra fee for the VIP card, therefore, we must have other options if this implementation result becomes unfavorable for the company and its profits due to poor attendance to our park. It is never too late to save our dream, we have to work on different methods; for instance much money do we need to pay our creditors, how much money do we need to survive and find our current average sales to go ahead with a reasonable increment per ticket to attract families from different incomes all year round, even though Alex might think that raising the price will be more appealing for well income families and that there will be no problem for the increment, we must consider the different markets not just focus on the

This entails persuading the customers to purchase the tickets and experience the SAA experience. The marketing and sales will increase the purchases of The following activities can be

Another way to bring in fans is to also give them a good match day experience. Catering, comfort and ease of access

Over the years, company sustained low operation costs and tickets prices following well-developed strategy. Among other measures, it was able to keep prices low by flying only one airplane type, minimizing service and maintenance expenses, and convincing employees to cut gate turn-around times and make the airline more efficient (Fitzpatrick, 2005).

This pricing decision aimed at limiting the number of visitors so that they could also increase their margin per ticket sold and get closer to the “willing to pay” price level. After a market survey, it became clear that guests felt that they got value for money.

Tottenham is part of a stable industry where the demand is inelastic due to enormous fan following and is the number one sport followed all over the U.K. People either go to stadiums or watch the matches on the television.

New ways of revenue generation: Seats are generally sold at full face value, Sponsors from Corporations.