Wendy's Apple Swot Analysis

About everyone at some age, at some point or another, and in some country has gotten a sample of American's symbol for fast food through the golden arches of McDonald's. This report will attempt to analyze the external and internal sectors that affect the company's success. The external analysis will provide opportunities and threats while the internal analysis will show indicators of strength and weakness. It will then follow up with critical issues, strategic alternatives, recommendations and implementation. The case studied is found in Appendix 2 of Mary Coulter's "Strategic Management in Action" book.

The Executive summary is one of the most important aspects of a business plan. McDonalds is a company founded by Ray Kroc, which is a fast food franchise that focuses mainly on selling burgers, chips and milkshakes to the public. McDonalds is unique as it was arguably the first restaurant to develop the idea of “fast food.” It is a company that promises to deliver quick, good quality meals, for all ages. Cyril Ramaphosa is the current owner of McDonalds South Africa, after his recent purchase from Greg Solomon. Financial and market information can be seen below.

Industry Analysis – Threat of New Entrants: High. In a fierce, clustered environment, the casual dining restaurant industry is open to a high level of new entrants. With its closing of 130 stores by the end of 2018, Applebee’s has to make drastic decisions in order to stay in competition much greater stay in business. Power of Buyers: High. Consumers who dine in at one of Applebee’s location across the country ultimately have high bargaining power. Switching cost are at a low when considering where to dine because of all the options offered throughout a city. Another idea to consider is the demand for the product and service offered by Applebee’s is weak. As trends in food and eating habits change, Applebee’s has failed to deliver the

Globalization refers to the “tendency of investment funds and businesses to move beyond domestic and national markets to other markets around the globe, thereby increasing the interconnectedness of different markets. Globalization has had the effect of markedly increasing not only international trade, but also cultural exchange”³. Globalization is closely related to foreign investment in the sense that foreign investment is a contributing aspect of globalization. It has also been noted that globalization can especially impact developing countries as it “helps developing nations "catch up" to industrialized nations much faster through increased employment and technological advances” . McDonald’s is a prominent example of a company that has embraced the opportunity to globalize and achieve success doing so. McDonald’s is the largest fast food restaurant chain in the world consisting of more than 35,000 outlets spread across 118 countries. Although the company was founded in the United States, they have not limited themselves to North America; they now spread worldwide into every continent. Similar to their global growth increase, the company has also seen their revenue tremendously increase as they continue to share their product with more and more people around the world. “McDonald’s key to success is its business mantra of “think global, act local”. This has allowed the company to achieve financial success in every region it opens its fast food restaurants”4. McDonald’s has clearly found the right strategy in terms of growing their product internationally as they’re seen to be one of the most successful companies doing so, their numbers support their success as they receive around 65% of their revenue from international

Due to globalization and increased competition in the fast food industry, a very complex environment is created for McDonald’s. There are various internal and external environmental factors affecting the functions of McDonald’s corporation and demands for new innovations. The factors are as follows:

819 Applebee's restaurants are open in 45 states, in Canada, the Caribbean, Germany and the Netherlands.

Whereas, in the external working environment, Wendy's International Inc. faces the following threats: tough competition in the market with big brands like McDonald's and Burger King; the fast-food industry is rapidly growing and changing in customers' preferences; repetition of competitive advantages like "value menu" and "healthy alternatives" by competitors; and competitors' new selling techniques like the drive-through windows approach developed by Burger King in the

Frito-Lay 's net sales of over 8 billion dollars in 1985 amounted to a 190% increase in sales growth from 1981 (Kerin, Peterson, pg.131). This success leads the company to a major issue of how the company can be further developed. The company 's

Now vertical integration is a farmer buying a restaurant where the farmer will use his farm as the source of the food. The benefit of this foward vertical integration in this case is the farmer who used to be the middleman who made little profits sell its product to the customer directly. However, since the farmer is now owners the restaurants and the farm, the farmer could potential more money.

Wendy’s is the third largest fast-food company in the United States. They are one of the most successful and profitable hamburger stores in the world. Through this, the industry is in a quagmire. One company is going to break through and develop a technique in which they will be able to limit the expenses and increase profit margin while adding stores. The company hat is able to develop this first will be able to control the fast-food industry. Wendy’s has the ability to do it by acknowledging and planning to take advantage of their opportunities and attacking their threats head on.

Apple used this vertical strategy for 35 years Ago and it classified from best smart phone company all over the world . apple from biggest company that could achieve this strategy and big company like apple are likely to make vertical integration strategy . due to the resources of apple so they can manage each stage of their production . so every company achieve or implement vertical integration strategy helped to take a lead as apple become leading platform company . and also a corporate level strategy should create synergies that are not available in equity markets. Vertical Integration increases the profit by such ways like ; Facilitates investments in efficiency-enhancing specialized assets , Enhances or protects product quality , Enhances or protects product quality . How it

It is clear that a strong brand image is very important for Apple Inc. because a strong brand image is one that consumers trust and feel is a sound investment representing value for their money. The company's financial performance is robust and this certainly is a positive attribute and predictor for survival of the company in the present economic crisis because Apple Inc. is well established and financially sound. Apple Inc. focuses on research and development which means that the company will stay abreast

The first one was the important innovation contributed by Wendy’s. It was a special value menu that consisted of about 10 items that could be purchased for 99 cents. The second one was that Wendy’s chose 2002 to be the time to focus on product quality and product expansion by offering its Garden sensations, a new selection of fresh, healthy salads. The third one was that Wendy’s planned to add between 2000 and 4000 new locations in the next decade and to focus its international expansion in Latin America. The last one was using acquisitions of smaller brands and joint ventures as the primary driver of future growth. These are the opportunities that Wendy’s

McDonald’s Corporation: A strategic approach to global growth McDonald’s Corporation (McDonald’s) is the world’s leading global foodservice retailer with more than 33 500 restaurants serving nearly 68 million people in 119 countries each day (McDonald’s 2012a). In 2011 the company generated USD 27 billion in revenue from its global operations and USD 8.5 billion of operating profit. Headquartered in the United States, McDonald’s Bar-B-Q restaurant was opened in California in 1940 by brothers Richard (Dick) and Maurice (Mac) McDonald as a

In this business report, I have decided to carry out a SWOT Analysis on Apple Inc. I have chosen to base this on Apple Inc., as they are a large-scale business in which many people have used or tested one of their products. I wanted to discover whether Apple Inc. is as good a business as people suggest.