Wendy's Crisis Management

We are also committed to making a difference in our communities with our new health and wellness directives.

The reputation of Taco Bell was threatened in 2011 when a lawsuit was filed against them based on the beef used in their food. A resident Amanda Obney of California complained that Taco Bell advertised and labeled their meat used in tacos as beef when it was not authentic meat but a filling (Caulfield, 2011). Amanda claims to have purchased food items from Taco Bell and as a result, suffered pain and injury due to the beef in their food. There was then a consumer rights action suit filed that challenged the practice of representing consumer with a product that is unknown or unidentifiable to consumers. Taco Bell was accused of referring to the filling as seasoned ground beef and seasoned beef when a substantial amount of the meat was against United States Department of Agriculture (USDA) standards.

It’s hard to believe there are five problems with In-N-Out Burger because of how successful the company is and how delicious the burgers are. Well at least that what I heard, one of my friends that moved to California confessed to me that the reason he moved was because he loved In-N-Out Burger’s. But as I began to read I found more than five devastating problems that the Snyder family encountered as pioneers of the fast food business.

With the many options, customers must decide if they are looking for convenience and unhealthy food choices. One of the more unhealthy options at McDonald’s is a new sandwich, Bacon Habanero Ranch Quarter Pounder with Cheese. This monster of a sandwich is made with a quarter pound of 100% beef. It is topped with white cheddar cheese, Applewood smoked bacon, tomato, leaf lettuce and a spicy but creamy habanero ranch sauce on a toasted bun. Sounds delicious until the nutritious facts are given. This sandwich alone has 610 calories, 31 grams of fat, and 46 grams of carbohydrates. The fat in this sandwich is 48% of the recommended daily value. Adding fries and a drink to pair with this sandwich increases the calorie count for this meal to well over 1100. Remember, the average person consumes about 2000 calories a day. While these facts are shocking to some, Wendy’s also has some options that can be damaging to one’s health. The Baconator is at the top of the list. The name by itself says heart attack. This signature sandwich has not one, but two quarter pound ground beef patties. Like McDonald’s, it has Applewood smoked bacon. However, the only toppings are

Forensic scientists can identify the body through dental records, DNA samples or if the fingers are intact, fingerprints.

They first had to identify whether the body was indeed Tiernan’s or not and two days after the body was found, fingerprinting methods indeed determined that the body was Leanne Tiernan. Despite her body being found 9 months later, her body was still intact enough to gather fingerprints. Fingerprinting proves to be a critical method in forensic cases as no two individuals have been recorded having the same fingerprint, making it an ideal way to identify suspects or victims. Fingerprints are also individual characteristics making it nearly 100% chance that it could be traced back to a source. Getting something Tiernan may have touched can then be compared to a fingerprint(s) taken from her body. Fingerprints have ridge characteristics known as minutiae and can also be classified on their general pattern known as loops, arches, and whorls. Fingerprints also do not change unless damage is done to the dermal papillae, which makes fingerprints a powerful use of evidence. Extracting a fingerprint from Tiernan would require pressing a finger into an ink pad and then transferring the impression onto a card that would be examined by a professional. However, getting a sample to compare her fingerprint would require investigators to find a latent fingerprint (prints that are left on a surface which are invisible to the naked eye) of Tiernan. When we touch something, we leave impressions on surfaces due to the sweat and oil and as long as the

crime scene could be analyzed and compared with a sample from a suspect. A match could place

“Health officials soon traced the outbreak of food poisoning to undercooked hamburgers served at local Jack in the Box restaurants.”

How: Her bloody handprint was left on the wall, they were able to match it perfectly.

When the Washington Post releases the finding from “Friends of the Earth” that Kraft Foods product labeled Taco Bell Originals taco shells contain “Cry9c” known as StarLink, Taco Bell Corporation will face a public perception that Taco Bell restaurants are serving or selling tinted food products. Less than one year ago (November 1999) Taco Bell Corporation lost some public confidence due to the E-coli outbreak from tainted ground meat. Our response during the November 1999 outbreak should be duplicated to assist with the public perception related to tainted products. While the restaurant products are separate from the home products, they will be linked by our Taco Bell branding. Our use of media outlets, phone banks, and websites should be used. Our legal team will need to begin its preliminary research into the subject for reports and recommendations before the press release. Senior executives from Kraft Foods are being contacted to begin planning a united response to the upcoming press

International, Inc., in January 2002 after Dave Thomas, 69, passed away from cancer. In the words

Wendy’s created an initial level of excitement that competitors were unable to match. Being known as an originator creates a strong bond between customers.

Every time somebody touches something, they leave behind a unique signature that forever links them to that object. This link is their fingerprints, which are unique to every person, for no two people have the same set, not even family members or identical twins. Palms and toes also leave prints behind, but these are far less commonly found during crime scene investigations. Therefore, fingerprints provide an identification process that is applicable to background checks, biometric security, mass disaster identification, and most importantly, crime scene investigations. Fingerprints are so differentiated because they are made up of distinct patterns of ridges and furrows on the fingers. The ridges are the “raised” portions of the prints, and the furrows are the “recessed” portions. This perceived uniqueness has led some people to falsely accept fingerprint analysis as absolute scientific fact. Although overall fingerprints are reliable, there are definitely situations where their accuracy can come into question.

The other controversial issue mentioned in the text is the consumer warnings vis-à-vis the acrylamide chemical detected in McDonald’s French fries. However, despite the CSPI’s confirmation that the fries contained very negligible quantities of the carcinogen, McDonald’s image had already been tarnished.

Wendy’s is the third largest hamburger chain and their target market is 24-49 year olds. Wendy’s serve high quality premium (meat never frozen), better tasting old fashioned burgers (burger patty is square which is unique to other hamburger restaurants). The drive through stay open late for late night dining and individual who want fast food but who choose to dine in find that Wendy’s dining room has a home style appeal. Individual seeking a cheap meal can be found on Wendy’s 99 cents menu.