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Wesfarmers Internal Analysis

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Internal Analysis
Strengths - Wesfarmers are engaged in diverse business across the retail sector like supermarkets, departmental stores, home improvement and office supplies with the strategy to invest in diverse fields and sectors to maintain persistent growth and to lessen the risks associated with one particular sector. The pie chart below shows the breakup of contribution of total earnings of Wesfarmers in the financial year ended on 30th June 2014, thus giving a clear picture how the diversifying business helps in sustainability.
Sr No. Sector Revenue in Financial year'14 in millions % increase or decrease from last year’s revenue % contribution in total revenue
1 Coles 37,391 4.5% increase 60.0
2 Bunnings 8,546 11.6% increase 13.7
3 Office …show more content…

Wesfarmers took the advantage of the opportunity by acquiring the retail giant Coles in 2007. Further, they increased the brand value of Coles by focusing on innovation and freshness, simplifying the supply chain and its operations thus increasing in their revenue growth. Also they under took venturing into new channels like a joint venture with GE Australia, expanding the current network by opening five new Kmart stores across Australia and three new Kmart tyre and auto services to increase the sales. They also launched eight foodservices superstore in …show more content…

The innovative promotions such as ‘spend get cash’, ‘spend get points’ helped increase the sales. They are further investing in fresh food and innovation, and generating more innovative ideas like to get Murray Goulburn to supply milk to 400 Coles outlet, et al.
• Safety of the employees – Wesfarmers are working to provide a safe and healthy working atmosphere to their employees to increase employee satisfaction and reduce attrition rate.
• Ethical behavior – Wesfarmers takes ethical behavior as a key differentiator and tries to follow all the Ethical behaviors by complying with legal obligations and by putting the policies in place.
• Accountability – by looking and rehabilitating after the communities they operate in, and contributing in overall development of people
• Conserving our environment – The management at Wesfarmers is working towards protecting our surrounding by reducing their energy, greenhouse emissions, reducing waste and

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