West Jet Case Study

r market by entering into strategic code-sharing agreements with international carriers, such as Cathay Pacific , and American Airlines

This report was made up for the purposes for pursuing our client and make him understand why he should invest in our company. This report will contain a swat analysis, strengths and weakness, vision statement, mission statement. These are going to a sure that we has a company aren’t only advertising our strengths but we will also show our weakness and things that need to be improved. The history of WestJet and the current points will also be shown, from when WestJet was founded and too, what’s WestJet’s main focus now will be shown in this analysis for our client. Another thing west jet wants to represent is all of the financial resources and the finical information for our client and of course a company overview will be provided has well.

United States and now offers bargain flights to Florida, Hawaii, Los Angeles, Las Vegas, Phoenix, New York, and more. WestJet Airlines also offers low cost flights to the Caribbean, with bargain pricing to Punta Cana, St. Lucia, Puerto Vallarta, Nassau, and Puerto Plata. Below pictures shows the different places westjet airlines travel to:

West Jet managed to keep their debt to a minimum, even though they purchased its own well-used jets rather than lease new ones. Commercial flight operations began with three planes on February 29, 1996. Vancouver, Kelowna, Calgary, Edmonton, and Winnipeg were the first cities served and many more cities were added within the first year of operation (Jarvis, 2006). West Jet 's fares were often more than 50 percent less than its competition. However; services such as digital tickets, in-flight meals, frequent flier program, airport lounges, different flying classes, computer reservation systems used by travel agents were not offered. This business plan worked very well as consumers were primarily price driven and it resulted in a profit of 2.5 million in the first six months of operation. Not all was well in 1996, Canadian transport officials found West Jet 's maintenance record-keeping program inadequate and forced them to suspend operations. The suspension lasted 17 days, costing them $300,000 a day and stranding many passengers (Jarvis, 2006). However West Jet recovered quickly, in its first fiscal year they produced a profit of $36.7 million in revenues and they carried over 760,000 passengers. West Jet began operating charters in October 1997. There first client was a major tour operator which resulted in

JetBlue is an American airline company whose headquarter is located in the New York City. They are a low-cost airline who is rapidly growing in the Unites States. According to Wikipedia, “David Neeleman founded the company in February 1999, under the name "NewAir.” Many of their approach come from Southwest Airlines include low prices airfares. However, they differ in the amenities offered to the customers.

Two years before Smith arrived, WestJet decided to move towards Sabre reservation system which is a computer-based reservation system widely used by airlines and travel agencies throughout the world. The cutover to Sabre in October 2009 was a difficult transition into the world of shared airlines.

• WestJet views its employees as its most valuable asset. Therefore, it aims to ensure that employees’ work experience is fun, challenging and rewarding. Encourages employees to interact positively with customers to try to earn repeat customers.

WestJet’s executive compensation program is administered by the People and Compensation Committee on behalf of the Board. Its executive pay practices are designed to be prudent and well-aligned with our culture and

WestJet is a Canadian low-cost carrier, which was founded in 1996 and headquartered in Calgary, Alberta. WestJet is Canada’s second largest airline with high per cent of the domestic market. It provides scheduled and charter air service to 86 destinations in Canada, the United States, Mexico, the Caribbean and Central America. WestJet operates an average of 425 flights and carrying over 45,000 passengers per day. In 2012, WestJet carried 17,453,352 passengers, making it the ninth-largest airline in North America by passengers carried.One of WestJet’s main values is to be positive, passionate and entertaining in everything they do which make them different from any different airlines.

WestJet develop their IT operation early and force them get the lead in the aviation businesses. However, as the global economic and the change of people’s demand, the strategic plan of WestJet need to be change to follow the change of the world. Compare with other aviation business, the IT structure of WestJet is small and keeps running on their pervious operation before Smith join into the organization. There are some risks coming out if WestJet continue these IT operations.

For instance, Canada's federal government has delegated the responsibility for airports to local authorities. As a result, many Canadian airports have transformed into brighter, cleaner, and more modern facilities that have become more expensive to operate 3. Canada’s airports have spent more than $9.5 billion on improvements since 19922. According to the CEO of Transat A.T. Inc, “it costs three times as much for an airline to land in Pearson Airport in Toronto as at Charles-de-Gaulle in Paris” 2. Such high landing fees have made Pearson and other major Canadian airports less desirable landing destinations; increasing costs for airlines, and as a result, often increasing prices for consumers. Pearson Airport is West Jet’s “second-largest hub and main connection point in Eastern Canada” and almost half of its destinations are to Canadian airports2, Such high costs of landing in major Canadian cities require that WestJet finds more ways to cut costs and remain the cost leader in its industry.

WestJet operates in a non-union environment which means they have lower labour costs and a relatively low risk of labour disputes.

Over the years Air Canada’s business strategy has changed and has been reconstructed a number of times. Air Canada’s mission has always remained the same, “connecting Canada and world” (Air Canada, 2016), but their visions and goals, have transformed.

➢ Unique Corporate Culture: The main competitive advantage that WestJet had was their unique culture. Even the executives and pilots help the customer whenever necessary; encourage employees to share suggestions for improvement. They maintained the policy of Care for People.

Westjet Airlines has achieved considerable success in the past few years, winning estimable rewards related to its service, gaining loyal customers and, of course, increasing market shares. It devotes to a “high-value, low-fare airline” which provides humanized services to customers. Another pride of Westjet is its IT, which designs all systems in-house and is operated based on the business demands.