Western Culture and Beauty Standards

Smith focuses on Koreans’ desire to achieve or acquire Caucasian like features. He examines South Korean history in order to uncover the reasons why plastic surgery became so important in South Korean culture. He also explains the benefits of having an attractive appearance not only for social purposes but also for work.

As I was reading The Beauty Bias, by Deborah L. Rhodes, I came across a statistic that perplexed me, saying the total “annual global investment in grooming” comes to $115 billion (Rhodes, pg. 32). This shocking fact provokes a worrisome question: Why do we, humans, spend so much time, money, and thought on our appearance? As a complex question, there are several equally complex answers. However, the simple answer is that everyone else invests their time and thought into your outer shell, eliciting effort from you to improve what they study - your external image. The concern placed on one’s fashion choice or natural features by society takes away from larger, more pressing issues such as the declining economy, or feeding third-world countries.

Through media in the U.S., Asian women have been perceived as “the foreigner” due to their small body sizes and facial structures. As a result, this has led to negative portrayals of their racial features – therefore distancing them even farther from the dominant ideas (Lee 103). This adds on to the possibilities of an increased dissatisfaction image and future alterations of one’s appearance in order to be “accepted.”

What makes someone beautiful? This striking question has always had a complex answer rather than simple. Society makes their interpretation of beauty with many standards that qualify for the “most beautiful people” in the world. America's picture of the perfect lady is extremely thin however full figured. America’s picture of the perfect gentleman is also thin, yet very fit. It’s always one thing or the other, never one choice. The public has their own particular rendition of what beauty looks like, yet american beauty happens to have a stance amongst the most startling standards. These standards of beauty that women see each day impact their confidence and self-esteem negatively only to push them to discover ways to fit into these unrealistic beauty criterias. Beauty standards in America are ever-changing, but society has yet to absolutely accept the average, everyday woman.

Beauty standards are portrayed everywhere: on magazines, social media, ads, commercials, and even flaunted among peers. While the ideals are supposed to promote health awareness, fitness motivation, and self love, it unfortunately results in many unfavorable consequences. Women are constantly “penalized for not being beautiful and at the same time are stigmatized, even pathologized, for not feeling beautiful, for having low self-esteem, for engaging in behaviors like dieting and excessive exercising, or for having eating disorders” (Johnston and Taylor 954). Beauty standards are unrealistic and unhealthy to pursue, and misinforms the public on what true beauty is. While not all beauty image ideals promote negative feelings and dissatisfaction, many believe that the negative effects far outweighs any positive effects.

Fair skin, long hair, light colored eyes, and thin bodies, all categories under the European ideal of beauty. While women who have these features are, of course, beautiful, the media and modeling industry have molded these ideals into the ultimate standard to compare the beauty of millions of women across the world. Whether consumers are flipping through channels on TV or pages of a magazine, European beauty standards are emulated in the actors and models the media cast, and with the rise of social media, these ideals have only become more prevalent. The use of these standards may seem harmless; however, Eurocentric beauty ideals have had devastating effects on both the women who do and do not fit within Eurocentric beauty standards.

Common standards set by society are deemed as appropriate for all people no matter what race. American people are very diverse and what is acceptable to gender, age or race differs from person to person. More specifically, American women share complaints regarding the unrealistic beauty standards that are set by the media and society. Many women complain that it is not fair that they are judged by their outer appearance and are viewed as not beautiful enough, or not normal when they do not conform to the beauty standards of america. For example, as a woman alone there are constant pressures to wear your hair a certain way because everyone does it or because it is what the media portrays as beautiful. Majority of what the media portrays

Research from Statistica reveals that the United States is the biggest cosmetics industry in the world, with an estimated total revenue of about $56.63 billion in 2013. Men and women alike spend money in a desperate attempt to achieve the unattainable “beauty” that our society has forced us to want. Some individuals believe that in order to be beautiful, they must cover their face with makeup, or they may even spend hundreds, if not thousands of dollars on different cosmetic surgeries. Whether the attempt be big or small, individuals in our society are going to extreme lengths in order to feel beautiful, which quite frankly, is unnecessary.

In South Korea, specifically Seoul are filled with plastic surgery clinics causing the country to becomes the world’s highest rate in cosmetic/plastic surgery . When visiting a clinic, most women’s ideal image would be K-Pop idols,generally, the common factors are double eyelids, v-line face, and slim body. It has been estimated that one out of five South Korean women has had cosmetic work done, compared to about one in 20 American women, according to the International Society of Aesthetic Plastic Surgeons. In 2013, American approximately spend $12 billion on cosmetic surgery whereas in South Korea, the price is roughly $7.5 million even with a mass amount of clients, all stated by Chang and Thompson, ABC News. The reason being is simply because “in South Korea, each surgery only ranges from $2,000 to $4-5,000” said Choi, a foreign client who comes to South Korea to undergo plastic surgery. Nowadays, not only adults but teenagers are also eligible to undergo surgery with parental consent. Adults tend to have plastic surgery to stand out from others while most teens want to fit in with peers. According to American Society of Plastic Surgeons statistics, 63,623 cosmetic surgical procedures were performed on people age 13-19 in 2013 according to the American Society of Plastic Surgeons. However, not all surgeries is for cosmetic reasons. In

Socio Cultural morals of feminine beauty are put in all forms of favored media, battering women with images that portray what is advised to be the impeccable body.These morals of beauty are almost completely far-off for most women; a majority of the models advertised on television and in advertisements are below what is considered healthy body weight. Mass media 's use of unrealistic models says an implicit message that in order for a woman to be beautiful, she must be unhealthy.The media puts an image of beauty that is unattainable. They do this by showing very unhealthy stick-thin girls with “flawless” attributes. In the bad world of marketing, the companies that make an item to sell, like makeup, depend on the insecurities of females. The companies use skinny girls with a perfect complexion of the skin and a killer smile to flaunt around with the product they are willing to sell. When women see this, they think to themselves, “ I wish I can look like her.” or “Why can’t i look like that?.” Because we only display skinny girls in our media, they feel as if that is how they should be and look like. The media contradictorily influences girls’ perception of body image, which can cause eating disorders and low self-esteem. Dove surveyed 1,027 women with the ages of 18 and 64. The results showed that women are more than twice as likely to say that their conception of beauty is shaped by “women in the public domain” and social media (29 percent and 25 percent, respectively)

Beauty standards have been a major issue for many years now and women have been willing to change their bodies over and over to please themselves and others. Beauty standards are often defined in terms of hairstyles, skin color, and body size. The measures involved in having to live up to these standards are often risky in nature. For decades, what is seen as beautiful is centered around a women’s weight and size. Today, that standard is often defined as being thin. Women often resort to drastic means to attain that ideal image. However, achieving these standards can be expensive, can lower self-esteem and can be a threat to a woman’s health and life.

Plastic Surgery has become a worldwide epidemic in today’s world. The number of plastic surgeries continues to increase since 2010. In today’s day and age, plastic surgery is one of the most popular and requested procedures. Females are opting to have plastic surgery because they dislike their body image. Society has impacted many people by brain washing them to believe that a person’s body has to be perfect. In order for one to be considered beautiful, television and media influence people’s perceptions of beauty.

With the media being a very popular way of communication and self expression in today’s culture, it influences the way of younger generations to be more involved in today’s technology, and to allow them to influence the world by the press of a button. But one of the topics that is very controversial is that in today’s society is the high expectations of what they think a girl has to look like, from girls not having stretch marks or scars, to magazines and photographers using photoshop to convince readers that the model looks like that. With all of these being factors that there is pressure is high for many girls around the world, this has to resolved.

We live in a society where people worship beauty. As far as recorded history people have gone to extremes to seek beauty. From foot binding in China to wearing strangulating corsets in Victorian era. People from different race and culture have experimented in every way possible way to look beautiful prior to this popular age of plastic surgery. It’s very common to hear people complain about their appearance, whether it’s their crocked nose, thin lips or flat chest. Remarkably, plastic surgery has been the solution for people who complain. Most people tend to think of plastic surgery as only cosmetic surgery and not as reconstructive surgeries. Plastic surgeries seems to be an invention of modern technology; however its roots lie in the ancient history of India. An Indian surgeon contributed towards the establishment of plastic surgery, it was intended to correct physical deformities acquired during birth, accident, disease or war. These surgeries did not gain the popularity it has today until the First World War. It was during the late 60’s, when doctors started realizing the endless possibilities of plastic surgeries. With the help of this surgery a trained surgeon can replace an amputate body part, remove skin cancer, get rid of unattractive scars and visible birthmarks or rescaling a nose or enhance body parts. Today more and more people from different age groups opt for plastic surgeries to obtain dramatic physical changes. These surgeries were envisioned to restore

Beauty standards have been socially constructed in diverse and various shapes in every society or culture in the world, and cause people to think they are not beautiful if they do not fit the common standard of beauty that has been set by the society. Most people are pressured into the standard by the social milieu. The people who are different from the socially pursued standard of beauty do not think the standard itself is absurd, but they rather tend to be insecure about their appearance. Once people see the beauty through individual’s perspective, not through the socially constructed standard, they would realize how much they have unconsciously forced each other to be fit in the beauty standard. This is something that I have also experienced. I was not a person who fit in the standard of beauty, and that made me shy and timid. However, once I saw myself through a different perspective of beauty, I could see it as a social problem that unconsciously forces one particular standard of beauty.