Westjet Essay

WestJet made few big investments with cash money to buy one Aircraft and other property and equipment and intangible assets. In 2012, WestJet invested more cash to reinvest in the business rather than keeping in hand than 2011. In 2011 the total money spent for reinvestment was $118,373 and in 2012 it was $269,307 which is more than table compared to 2011. Seeing this investment, it can be said the company got more aggressive in investment compared to 2011.

WestJet Airlines is a Calgary-based discount airline founded in 1996. Starting with only three aircrafts in 1996, the company is now “Canada’s leading high-value low-fare airline.” The management of WestJet Airlines assumes that the success of the business is anchored in the culture of the corporation and the welcoming service provided to its customers. Beddoe, the president and the CEO of WestJet, is proud of the airlines performance and the customer service it offers. He believes that the corporate culture was the key to success and the company’s attainment. WestJet’s culture is very entertaining, hassle-free, unperturbed, and relaxed. The ratings of the customer satisfaction are higher than those of the other airlines. Top management

Together with its Contracted Carriers, Air Canada carries more passengers, provides more flights and serves more non-stop destinations in the domestic market than any other airline. Its main domestic competitor is WestJet which provided service to 38 domestic destinations in 2016, compared to Air Canada’s 64 destinations. Air Canada is also the largest U.S. trans-border market provider of scheduled passenger services. The airliner, together with its contracted carriers, provided than any other airline on 2016, a 45% market share proximate based on ASM. Air Canada, a broad portfolio of international route rights, provides the largest of scheduled passenger services in the international market to and from Canada, an estimated market share of 39% in 2016.

One of the main national competitors would be Air Canada which has well-established alliance with some foreign companies and it will be a challenge for WestJet to get into the international market. Competition could potential affect the culture my reducing profit margins.

On February 29, 1996, WestJet Airlines came to life. They became the face of low-cost, short-haul, point-to-point airline for Western Canada. The organization began when entrepreneur Clive Beddoe, president of Hanover Group of Companies purchased an aircraft for personal use. Beddoe later made his aircraft available to other business people through Morgan Air, owned and operated by Tim Morgan. Tim Morgan, along with Calgary businessmen Don Bell and Mark Hill found an opportunity to start an airline. They all reached out to David Neelman, who was president of Morris Air and asked for assistance on writing the business plan for WestJet. They joined forces and WestJet Airlines came to life. They all

I enjoy reading your post and I totally agree with you when you mention that Smith has a lot of experience and has a lot knowledge about bringing a business to the time with all her strategies and networking system. When a company wants to and have the need to become powerful in the market most find a good candidate who have the same way of think and see the same vision of the corporation. I believe Smith have a great plan to rearrange WestJet with collaboration of IT and the support of staff. Smith knew that she had to use her skill to help the company by been motivate, innovate and creative.

If the core service is delivered as expected, the first step to creating customer value is created. Time is another important element to be considered when striving to achieve customer satisfaction. When a JetBlue passenger spends less time on the plane, or when they reach the desired destination on time, the value of the customer towards this company increases.

At the end of 2014, the aircrafts in possess are 109 Boeing 737 NG, and 19 Bombardier Q400, which are all short and medium-range narrow-bodied airliners. We assume that majority of WestJet customers are travelling for leisure, and the determinant of which airline to choose is the price.

In 1971 Southwest Airlines started their operations with a vision of being a low cost/low fare carrier for passengers traveling between San Antonio, Dallas and Houston. After early legal battles and struggles gaining market share, their fighting spirit, integrity and will to succeed paid off. Over the course of the next 40+ years, Southwest has become the world’s largest low-cost carrier, while carrying more domestic passengers that any other U.S. airline (“Southwest Corporate,” 2015). Their culture, values and operating practices are what have driven this company to its current success and should continue to do so in the foreseeable future.

3. Southwest has achieved record operating revenues of $17.08 billion and operating income of $623 million.

enables the company to gain access to key markets as well as enhance the quality of its delivery

It also aims attaining sustainable growth and earnings through constantly changing its business model to suit the needs of the customers (Lal, 2006). It also strives to sell quality products and maintain a high level of employee training.

WestJet faced problems in transferring files containing data on transactions for customers who had already purchased their tickets before the system upgrade. They could not access the passenger bookings and this caused delays because it took time to transfer the files. Another problem they faced was angry customers who flooded their site and

While it follows a Point-to-Point system enabling it to have punctual and less costly flight schedule, most of its competitors follow a Hub and Spoke model. The change from their existing system to the hub and spoke model would prove to be too expensive to

The reservation system is extremely important to small airline companies such as WestJet and JetBlue. Since these companies are small and fairly new, efficient customer service is essential to their success. When potential customers visit the JetBlue and WestJet websites and view their competitive rates, it is imperative that they are met with a completely capable, efficient information system to book their reservations on.