Westlake Lanes

They have secured a loyal customer base as well as made a name for themselves in the downtown Raleigh area. Furthermore, there is value in the fact that they are a family owned business. Many consumers are supportive of family owned businesses and therefore Westlake Lanes should definitely exploit this capability. Their location is also very valuable due to the fact that they are the only bowling alley in the downtown area. Furthermore, their introduction of bowling leagues has been a very valuable asset to them because it ensures a steady flow of business. Givens has also managed to make this asset more valuable to them by greatly reducing the time frame of the leagues and pitching the concept to firms and students. Finally, Westlake Lanes’ long-standing and loyal staff has also proven to be very valuable. Although Givens has made changes to the staff team, three of the four full-time employees have proven themselves of high value to her in terms of maintenance of the building, business knowledge and supplier research.

Presented with the challenge of increasing customer traffic, Mr. Johnson, began the task of reinventing the company to appeal to its customers. One of his ideas was to recreate the store's epicenter. This revitalized area

With the new CEO wanting to produce profitability within two years, the current problem is how to re-position the organization’s strategy and define which customer base to focus on. By starting with which type of customer to target, the organization can be more focused on its tactics.

The mission of Complete Kidz remains to inspire and develop health and education through innovative and imaginative activities involving sport, music, drama and art. They accomplish this through engaging children and their parents and encouraging them to adopt a healthy lifestyle. Their activities are provided in a safe environment, where the participants enjoy themselves and achieve meaningful personal

Kids all over the world are different they can look different or act different but almost all of them have one thing in common: they love to play. They can play in a clubhouse or on the ground. People may not know this but clubhouse are really important to a Kid’s life. Clubhouses have many purposes, and can be made of a bunch of different things.

The board also made a major mistake by keeping little to no communication with the employees running Westlake Lanes. This caused confusion for the employees since they did not know the details of their jobs; they had no instructions and so, “simply executed routine tasks” (Hammermesh & Zalsch p.4). When the new general manager, Shelby Givens, took over she had issues with the employees

After reviewing the NCR Country club case study, I think changing their current operation will help them to be successful. The current issues surrounding the NCR Country club operation are the lack of attracting new membership and amenities. And I think the decline has caused the club not to make any profits, which will affect their development. As a researcher I would recommend increasing membership and hiring more staff in order to meet the need of members to change their operation. In changing of current operation I would also recommend NCR Country club to change menu options. After adding the restaurant to facilities, menu option is very important because this will determine if member will prefer to eat in the facilities restaurant or

NBB is trying to expand its brand even more throughout the nation. It is important to be aggressive in order to be competitive and remain well known in their industry. Diversification is the direction that involves internal strengths and external threats (Ferrell and Hartline, 2014.) This is a trying time for many companies. They have many different things that are developing within their company, and are willing to offer to the public. Although, there are other external factors that are trying to affect the continued growth of a company. It is important to implement many different marketing strategies throughout these times in order to overcome the external factors that may be difficult. The turnaround period involves internal weaknesses and new external opportunities (Ferrell and Hartline, 2014.)

b. “Unlike new capital, which needs a stream of new dividends to service it, retained earnings have zero cost.”

iii) The distribution of dividends does not change the firm’s market value it only changes the mix of Equity and Debt in the financing of the firm.

Unfortunately, the company need to adapt new market strategy in this fast moving consumer goods industry.

Small towns have many advantages, such as everyone knows and takes care of each other, low crime rate, and few traffic problems. There are many disadvantages as well. There is little privacy, few things to do on a night out, and the economy often stagnates. When the economy is down new businesses struggle to survive. When a new place opens it normally is focused to one group of people, either young kids or older adults. There are multiple reasons that focusing on the teens could be a successful business plan. Teens are constantly wanting to be out and doing something. They are old enough to drive, but too young to go far from home. To get this plan into action petitions could be signed to get people to agree it would be a good investment for the community or get a fundraiser for someone to reopen the

Rebranding is a risky and heavy financial investment for a brand to activate in order to reenergize a mature brand and position it in the market as a leader while being relevant to its target consumers. Rebranding can be a minor adjustment or a major change. In order for a brand to be successful in rebranding the market manager must follow multiple steps prior including researching of current sources of brand equity and decide how to move forward with the positing considering its target consumer.

The world is changing surrounding us. To keep on flourishing as a business throughout the following 10 years and past we must look ahead. Understanding the patterns and drives that will shape our business later on and moving quickly will set us up for what 's to come. These are the statements of our general mission and objectives, and the values that we are guided by as an

The company is planning to expand its productivity and re-investment in its brands to accomplish a $1b increase in productivity, by 2016. By expanding the savings through