Westpac Banking Strategy

with their return on investment, employees are paid and treated fairly, and customers are satisfied with the

It has the business strategy of all under one roof which they call all channel offering, makes it easy for the customers to buy and in turn saves time for them.

Hook: With the age of the customer upon us, how can businesses provide a frictionless customer experience?

competition and provides a commonly requested service. Customers will take notice to the fact that

-To consistently provide our customers with impeccable service by demonstrating warmth, graciousness, efficiency, knowledge, professionalism and integrity in our work.

To be client-driven and maintain consistency in delivering the quality products and services in the most cost-effective

High Quality Customer Service: By providing superior customer service, there will be positive future growth. This is done by focusing on customers and providing services and products they want. The sales initiatives are specifically designed to meet the needs of their customers. This is why they are ranked in the top 20 best performing companies and Home

Foundation for customers and employees, excellent community environment, willing to take others’ opinions and suggestions.

What 3 pieces of information should try to find out from your existing customers whilst researching their needs?

Courteous and friendly customer service-oriented approach; able to create good relationship with customers with the intention of making them repeat customers

Finally, it possesses technology and infrastructure to support excellent service levels and consistent products availability as per customers’ requirements.

The programme was defined, designed and developed by Westpac for its staff, and delivers qualifications ranging from Certificate III to Advanced Diploma. Approximately 1000 Westpac employees have completed formal qualifications through the program, with 8600 more expected to graduate by April 2017 (Employer of the Year – Westpac Banking Corporation, 2016). Westpac won the Employer of the Year Award at the 2014 Australian Training Awards. The honor perceives a medium to vast venture which has accomplished magnificence in the arrangement of broadly perceived preparing to its representatives (Employer of the Year – Westpac Banking Corporation,

This report is concerned with situational analysis in CBA. This analysis is important part of marketing plan.

to provide efficiency and custom tailored to deliver what the needs of the customer are. The

The Department of Children and Families (DCF) has an objective to build lasting relationships with its consumers. The department also wants to strive to improve communication with its consumers and to achieve customer satisfaction. This means that the department will need to be able to track customer interactions through its call centers between DCF’s employees and the agency’s consumers. Also, department managers will need to be able to organize and monitor elements that promote customer satisfaction. Our organization, the Department of Children and Families have to rethink our interactions with consumers. Rather than seeing our consumers as an audience, DCF need to engage in conversations with our consumers. (Valacich and Schneider, 2014)