Wgu Bs Marketing Management Capstone Essay

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Assessment Code: Capstone Student Name: RP Student ID: 000XXXXXX Date: 7/21/15 Mentor Name: CJ Triple E, LLC Extraordinary, Everyday Events RP Owner/CEO 522 SE Washington Ave. STE 139, 140 Roseburg OR 97470 541-440-7662 email address July 21, 2015 Table of Contents Part A 2 Executive Summary 2 A1. Company Identification 2 A2. Mission of the Company 3 A3. Business Goals 3 A4. Keys to Success 3 B1. Industry History 3 B2. Legal Form of Ownership 4 B3. Location and Facilities 4 B4. Management Structure 4 B5. Products and Services 5 C. Market Analysis 5 C1. Target Market 5 C2. Industry Analysis 5 C3. SWOT Analysis 7 D. Market Strategy 9 D1. 4Ps 9 D3: Promotional Strategy 10 D4: Sales…show more content…
Triple E’s main clients will be local area businesses who require access to marketing and event planning services but have no marketing/planning departments of their own. By focusing on businesses that have these specific needs, Triple E Marketing and Events will be able to provide smaller organizations access to comprehensive and combined event planning and marketing strategies, allowing them to create brand recognition and increased profitability for their businesses. We are a one-stop-shop, offering fully designed and integrated marketing campaigns, event and meeting coordination, all under one roof, allowing each business the opportunity to have one company address all their marketing and branding needs. Triple E plans to build upon our current client base, doubling the number of businesses we serve within the first two years, and setting up additional offices in other areas across the county within three years. A1. Company Identification Triple E Marketing and Events, LLC “Extraordinary, Everyday Events” 522 SE Washington Ave., STE 139, 140 Roseburg OR 97470 541-440-7662 A2. Mission of the Company Triple E’s mission is to create remarkable marketing, events, and meetings, designed to express the integrity, inspiration and drive behind each individual business we serve. A3. Business Goals The two year goals for Triple E Marketing and Events, LLC are the following:  Achieve break-even by year 2. 

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