Wgu Vzt1 Marketing Plan
1-Year Marketing Plan - MediMinder
Student Name: Christin S
Table of Contents
Introduction 3
Product Description and Classification 3
Company G Mission Statement 3
Consumer Product Classification 3
Target Market 4
Competitive Situation Analysis 4
Analysis of Competition using Porter’s Five Forces Model 4
SWOT Analysis 5
Strengths 6
Weaknesses 6
Opportunities 7
Threats 7
Market Objectives 8
Product Objective 8
Price Objective 8
Place Objective 8
Promotion Objective 8
Marketing Strategies and Implementation 8
Product Strategies 8
Price Strategies 9
Place Strategies 9
Promotion Strategies 9
Marketing Implementation 10
Product Action Plan 10
Price Action Plan 10
Place Action Plan 11
Promotion Action …show more content…
Consumer Product Classification
The MediMinder would be classified as a shopping product based on the market research that has been done. Given the importance of reliability for a medication dispenser, Company G’s brand awareness and reputation is very important. Our customers look to us to provide high quality, innovative electronic appliances so our company image will be essential for creating consumer confidence. This product will retail between $25 - $50 so it is important to sell the unit in a convenient retail locations such as pharmacies and cost saving department stores like Walmart. From a consumer standpoint, considerable
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