What Ads Say Essay

When someone looks at an advertisement there is more that meets the eye than just pictures


 In the recent series of ads from Allstate insurance, Dean Winters, an actor notorious for

She does this by describing advertisements for different products. One example she uses is an ad for Possession clothing. She describes the ad by saying “Sometimes it’s ‘all in good fun’ as in the ad for Possession shirts and shorts featuring a man ripping off the clothes off a woman who seems to be having a good time” (492-93). This is an example of how most men in society see women as their property and how they can do whatever they want to them whenever they want. As well as describing the ad for the Possession clothing line, Kilbourne uses an example of a Pepsi commercial featuring Cindy Crawford. The commercial is of Crawford getting out of her car to go buy a Pepsi while being checked out by two young boys (502-03). This is showing how even from a young age, boys are taught that it is okay to view a woman as something that can just be stared at and thought about in ways that are nothing but sexual and objectifying. Kilbourne also makes a point to explain how if the roles were reversed in some advertisements nothing would change. She does this by using an ad for jeans. The ad shows a little boy lifting up a woman’s skirt and looking up it (507). She states “it may seem that I am reading too much into this ad, but imagine if the genders were reversed. We would fear for the little girl who is unzipping a man’s fly in an ad” (507-08). She does this to explain that no

People see thousands of ads each year. It may seem like the company who designed and create this ad just put whatever looked best and would draw the viewer's attention but the use of word and images on ads go much deeper. For example this ad was found while shopping for shoes online. This ad shows a persons holding a cigarette, this persons hand is shaped as a gun but what the ad wants to readers attention to go to would be not the hand in the front but the shadow in the back, the shadow is a hand but instead of holding a cigarette, the hand is holding a gun. This shadow is meant to represent the reality of what a cigarette can do for a person's health.

Gender role bias in advertisements has been so prevalent for so long that the untrained eye wouldn't even discern it. All the same, these biases, for the most part, put women in subordinate positions and men in dominant ones. This assumption on both the genders is unfair and demeaning. These ads portray women as subservient and play toys for men. Not only do the models depict an image nowhere near close to reality, but their bodies are scantily clad and what few clothes they are wearing are very revealing.

In the case of the GAP advertisement, at the primary level it is possible to see that the image is clearly a picture of two children, a boy and a girl, on a white background. The girl, addressed as “the social butterfly”, wears a white sweater with a “G” on it over a blue shirt, a navy pair of trousers, white shoes and a headband cat-hears-shaped; the boy, instead, addressed as “the little scholar”, wears a t-shirt with Einstein’s face on it (with the physicist’s name misspelled), a shirt, grey trousers and black shoes. The girl’s picture is placed side by side to an ad copy that declares “Chambray shirts +logo sweaters are the talk of the playground” and the boy’s one is accompanied by an ad copy stating “Your future starts here. Shirts + graphic tees = genius idea”. The typography on the advert is black and sans serif, therefore conveying a message of modernity, seriousness and trustworthiness.

“The authors found subtle stereotypes and suggest that the ads included in their analysis reflect the cognitive dispositions of their creators who aim to their audiences and influence them” (Bolliger). After spending such time analyzing one particular visual advertisement this quote couldn’t relate more to my opinion. The ad is plausible in that a glance provides a conclusive assumption. After imagining myself as both characters I can make no premiss as to who the creator is. Stereotypes in this ad can be defended mutually; the woman getting what she wants demanding love and possessions, or the man taking control and taking what he wants while keeping his eye on the

How do kids really feel about advertisement? Do we just block out the surplus of ads, or do we soak in the information? There two different views on ads in school. Either you think that they are helpful or you don't. Two letters were written to a school on two very different perspectives.

The recipe for an advertisement captivates elements of an individual's subconscious mind. Advertisements not only provide thought-provoking notions but also incorporate various fonts and themes. A successful advertisements results in a unforgettable, yet clever, impression of a company. Chick-fil-a’s advertisement presents a cow holding a billboard as the focal point (McDowell). However, Dunkin Donuts’ advertisement illustrates a polychromatic donut, an incomplete quarter, and the company’s simple, yet memorable logo (VanSleen). Although both advertisers highlight pathos, repetition, and present a similar appearance in typography, the portrayal of ethos, the color scheme, symbolism, and denotative meaning of the typography differ, demonstrating the effectiveness of each advertisement.

The most conspicuous part of the advertisement is the image of the woman in front of a black background so that only her face is visible. This in itself is important because it is automatically making her face the focus of the advertisement and not her body. Unlike most advertisements in which a woman’s body is exploited to sell products to men, the UN Women advertisement draws attention to her eyes, therefore making her your equal, since you have to make eye contact with her instead of looking anywhere else on her body. She is completely expressionless, looking at the viewer with a blank stare, a totally blank slate onto which viewer’s reflect their own views. Even more important, the woman pictured is a Muslim woman, as displayed by her hijab. The hijab is widely seen in western society as a form of oppression by men, to make women subservient to them, and by juxtaposing an ad for equality with the

In the persuasive-pushy scene, the man and woman are looking equally professional and smart. They even talk with the same level of confidence, performing identical gestures connected with power, confidence, and trust-worthiness. They are still seen and labelled in different ways. The ending is the most crucial part of the commercial and it is when we see a man and woman crossing a street. They both are wearing yellow.

Sadly, Arby’s violated one of its own core values by literally reducing women to meat in the ad. According to the core values posted on their own website, “We [Arby’s] treat our customers, business partners and team as they want to be treated — with respect” (Arby's Roast Beef Restaurant, 2010). By objectifying a woman as food that can be desired and consumed, Arby’s has ignored its pledge to respect its female customers in an attempt to win the business of a larger number of male customers. Why would Arby’s risk alienating such a large group of potential customers? To answer that question, it is important to understand what Arby’s is trying to sell, and why it selected the Sports Illustrated Swimsuit Issue to advertise its product.

Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.

Campaign Advertising Though clearly constant in the effort to win the electorate's vote for each candidate, campaign advertising since the 1950's has become more intricate. In each decade since television advertising for a candidate has begun, the messages have been designed in one way or another to play on the emotions of the electorate. However, over time the way in which this is done has changed constantly, most clearly in the utilization of "positive" and "negative" ads. Moreover, the utilization of information and statistics in ads has changed dramatically, delivering the core message of a candidate in concise, hard hitting, and effective way.

When an advertiser places one of their advertisements into a newspaper, they want their advertisement to appeal to the readers of that particular magazine. They could have the exact same message, but considering their audience, they could make it more effective if they use a different strategy to market their product. This is very common for advertising strategies to change when the content of the magazine changes. You can relate the way that the magazine producers choose their ads by when Steve Craig says that "…program producers and schedulers must consider the target audience needs of their clients" (162). The types of advertisements are driven by the content of the magazine. Sports Illustrated provides a