What Are Cultural Factors

Culture is a key aspect of a human that reflects on their lifestyle, family, traditions and pulls together the external influences that play a role in how one chooses to live their life. For me, culture is something you collect throughout your lifetime. In my lifetime, I have been lucky enough to travel outside of the United States and meet people from all over the world. I have seen how people go about their daily routines in many different ways compared to mine. The main cultural influence that has been present in my life since day one is the closeness of my family. All my cousins are very close it has often odd when I hear about families with weak relationships and small size. Another influence that has shaped my behavior was my exposure of extreme poverty and extreme wealth while living in Mexico. Lastly, a cultural influence that has shaped my belief system is my education.

Culture is the most basic cause of a person’s wants and behaviour. Growing up, children learn basic values, perception and wants from the family and other important groups.

Cultural differences between nations often require a company to have multiple marketing strategies. What may be acceptable in on country may not be acceptable in another country. The cultural differences require companies to develop marketing plans that are suitable for each individual culture. Not being aware of and understanding the cultural differences can create costly and embarrassing errors that may actually offend those in other countries. Cultural differences can affect the colors of products, the graphics used on packaging, and how the product is communicated to the foreign target market.

Throughout the last decades there has been vast improvements in advertising and its persuasive effects to our psychology. Not only has it become part of our global culture, it is so deeply ingrained in our society that we sometimes don't even notice if someone trying persuade us by their use of simplistic persuasive techniques. It is only when we reflect on the speech, video, or advertisement that we can pinpoint their propaganda objectives.

Social factors refer to the changes in the lifestyle, behavior, attitudes and tastes of different societies. Social factors may affect the two businesses in the following ways:

1.2: Cultural factors affect customers expectations because if you do not provide for a certain culture the customer would have had a negative experience and is unlikely to return. For example, in my organisation we realised that we needed to ensure there was adequate options for vegetarians and vegans and have used this to broaden the cultural scope of our customers.

Both of these authors would seem to agree in the sense that the underlying messages and emotional and rational appeals present in commercial advertisements are the key to what make them memorable to the viewers. Although both authors focus on different aspects of the psychological perspective they both make it clear that there are various factors to take into consideration when analyzing the influence that advertisements can have on consumers. In order to influence the public the way that they do, advertisements use emotional appeals along with various arousal tactics in order to make the commercial as persuasive as possible. They attempt to stimulate not only our 5 main senses but they also appeal to our minds, moods, and feelings by making their situations either hilarious, sad, or informative in some way so that we, as the viewers, can relate on a deeper

Everyone has heard of “The American Dream”, and everyone wants to be able to experience it someday. Europeans started coming to America close to 500 years ago, and even before that, the Native Americans have been here. The way different cultures live their lives influenced the U.S. in a huge way, which made it the country it is today. Without the different ways of living and all the immigrants coming over, America would not be the same. A few of the main things that influenced this country are the Native Americans, literature and religion.

These days a lot of products have become gender specific. However, occasionally these products are the exact same and work the exact same but with different branding. This a very prevalent today and it only helps to perpetuate the stereotype that men and women are not equal. This inequality does not help to develop our society. That being said, sometimes there is a legitimate need for gender specific products. Typically, these products can be placed in the broad category of “health care”. Health care products include everyday products like hair products, perfumes and deodorants. It can be observed that deodorants are probably one of the most used products in a highly developed society. Many deodorants are gender specific because they serve

Social factors refer in the trend of customer which keeps changing their trend, and what the trend of their purchase. For example nowadays due to people’s work, they are really busy so they often decide to buy already cooked food.

This brings me onto the next subject, appeals. Appeals are relating the audience with the product with a story and emotions. The positioning of the advertisements has to be put in spots where they will appeal to a certain audience. 40-50 year old males, teenagers etc. The can be a change from ugly to beautiful miraculously which would appeal to teenagers because at their age they are self-conscious. Statistics are also used to appeal to the audience. If the public hears statistics they are instantly drawn in. A perfect example of appealing to an audience is the notorious Nescafe advertisement. This consists of a man and woman who meet each other over a cup of Nescafe. There is emotion involved and this draws the audience in. There is a sequence of ads in this story and the audience is drawn in so much that when there is the nest sequence they are practically glued to the television to know how it ends. In thee and they get married, Of course every advertisement includes a cup of Nescafe but that’s what it’s there for

Consumer opinions, trends and buying patterns, the brand image of the company and ethnic or religious views are all potential social factors.

The research in consumer behavior and psychology shows that the brand related information determines the probability if the customer will select a particular brand (Mitchell 100). Companies have learned to play with the psychology and emotions of consumers and have succeeded in attracting even those consumers that were not motivated by the traditional advertisements. Companies these days are focusing on the basic psychological principles to understand how to plan and execute the advertisement.

Taking a closer look at our social class, we can see all of the social factors that are involved in the purchasing of consumer goods. Factors such as relationships, personal roles, and economic stability. Relational influences often tend to be one of the largest factors in looking at a product. Normally, a family member, friend, or coworker might convey their approval for a product, in

Advertising also encourages people to buy products by making them think that purchasing and consuming are the major