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What Are External Factors

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EXTERNAL FACTORS
External factors are those factors which are external to the business organization and cannot be controlled by the management. But in order to sustain in the industry and the market every firm has to manage these factors. The success of a strategic business unit depends on its ability to react timely to change in the external environment. A company having good organizational strategy will always alert to these external factors and will make measure to control them on time always. Major external factors include economic conditions, market, technology, climate change, legal, media, political and demographic factors.
Factors in the external environment and its management
1. Demographic Environment
Demographic environment includes

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