What Are Honest Tea 's Competitive Advantages? Essay

Personally I would recommend using Guayaki Yerba Mate Organic. The Guayaki Company is widely renowned as the best seller of the yerba mate tea in North America and it is easily available at your local grocery and on Amazon.

c. Did anything surprise you about the company's values? Why or why not? (1-3 sentences. 1.0 points)

how to process and grow tea or it would be useless to get the thousands of

“Honest Tea seeks to provide bottled tea that tastes like tea a world of flavour freshly brewed and barely sweetened. We seek to provide better-tasting, healthier teas the way nature and their cultures of origin intended them to be. We strive for relationships with our customers, employees, suppliers and stakeholders which are as healthy and honest as the tea we brew.” (Honest Tea Mission Statement)

The New York City mayor is arguing for a healthier lifestyle by banning sugary sodas including sweet tea. Restaurants and beverage companies are fighting to keep these beverages.

The origins of tea are rooted in China (Food Timeline). According to legend, the beneficial properties of tea were first discovered by the Emperor Shen Nung in the year 2737 B.C. He drank only boiled water for hygienic purposes, and one day while he drank a breeze rustled the branches of a tree and a few leaves fell into his cup. Creating the first cup of tea. It is challenging to know whether or not the emperor was real or just a part of the spiritual and cultural development of ancient China. China was not unified as an empire until the third century, so it is unlikely emperors existed back then. One thing that is known is that tea was popular in China thousands of years ago. The first written reference of tea is in the third century B.C. A famous surgeon recommended the beverage to patients to increase concentration and alertness. Tea was first written as “tu” in ancient texts. This caused a good deal of confusion because the same Chinese character was used for both tea and Chinese sow thistles. Between 206 B.C. and A.D. 220 a Han Dynasty emperor ruled that when referring to tea, the characters should be pronounced as “cha”. From here on, tracing tea’s history became easier because tea acquired its own individual character (Food Timeline).

Tea, known to Asia as a luxury used for medicinal purposes, became a way of life for Europeans. It served as a huge asset towards the growth of Europe and Britain’s status as a world power.

Tea gets its health benefits from the potent antioxidants that tea contains. These antioxidants have anti-inflammatory properties that can prevent or reduce the risk of many types of health issues.

d) What additional information would you like before making a decision about adding these new products?

Q : 1 What is your evaluation of Immelt’s new organic growth strategy? Why change GE’s existing successful strategy? Is it reasonable to expect that a $125 billion global giant can significantly and consistently outperform the underlying economic growth rate?

At T2, the staff and employees focused on making sure that each and every T2 customer is satisfied and enjoy having tea and should have memorable experience. At T2, entire team is dedicated to get knowledge about tea, which far exceeds the requirements of

For supermarket and restaurant chains, the sale typically is made to the purchasing department/buying division of the retailer. These sales often involve a significant amount of field testing by the direct sales force, giving Tasteless a competitive advantage. Tasteless heavily advertises its products in trade magazines and attracts individual sales through advertising in media such as health care magazines. Individual clients include CEOs of Fortune 1000 companies, as well as individuals from coast-tocoast. Management’s objective is to establish Tasteless as the most recognized and respected tea brand in the U.S. market, eventually supplanting Lipton Tea as the market leader in tea brand recognition and tea sales in both the higher-end and lower-end tea markets. While Tasteless currently is experiencing some sharp growing pains, the good news is the growing interest in different types of non-traditional beverages, combined with increasingly health-conscious baby boomers and younger adults. These factors have tripled sales over the past five years ending December 31, 2008. At the same time, new local and regional competitors with a bevy of new products are offering fast delivery from local production centers and in some cases lower prices, challenging Tasteless for retail shelf space. Without this shelf space, especially in supermarkets, Tasteless’ tea products cannot be retailed on a volume basis. Tasteless has

According to an interview from Daniel Lui, a tea expert who has been studying the art of traditional Chinese tea for decades and set up his business in Vancouver’s Chinatown to teach others the art of tea, says “Virtually all teas are from the Camellia sinensis plant. What determines the different varieties of black, green, white, oolong, and pu-erh are location, harvesting time, method of harvesting and processing”(Silver, 2011). These five kinds of tea have different colors and flavors because of their difference in location and harvesting method. The first kind is black tea, which is also called red tea in China, is a post-fermented tea that produces dark tea water when steeped. This tea has various pure qualities, which blends easily with other flavors to create a rich and exquisite taste. As the second kind, green tea is light and refreshing. It contains the largest amount of caffeine and vitamins and has a subtle flavor and light color when steeped. The third one is white tea, which is light and delicately smooth. It has the least processed procedure that only undergoes steaming and drying, and leaving to its natural state. The forth one is Oolong tea. Oolong Tea has flowery sweet aroma combine with a pleasantly sweet after taste; it never loses its appeal no matter how often people drink it. And the last one is pu-erh tea, which is the strongest and most bold flavor tea. Unlike other teas, pu-erh 's quality and taste

Relevance: This is relevant to everyone because tea has a lot of positive health outcomes, that are beneficial to all of us.

3. What is your evaluation of the growth strategy (a strategy for a giant global conglomerate with a portfolio of mature industrial businesses) Immelt has articulated? Is he betting on the right things to drive growth?