What Are Sports Organizations Engage Fans?

The Cleveland Indians fans have earned the reputation of being extremely dedicated and loyal to their team. According to Rosko (2016), Cleveland Indians’ fan base was ranked in the top 250 in the world. It is no secret that the baseball team has a devoted following, but it does beg the question who are these fans? The followers of the Cleveland Indians’ brand will be segmented into groups based on their demographics and geo-demographics. For the Cleveland Indians, this will entail categorizing consumers into groups based on age, gender, family size, and region.

Moreover, other Motorsports fans are fanatical about their love of the sport, this can have a direct impact of the success of IndyCar. Fanatical loyal fans spend money, as indicated by Passikoff (2014), “loyalty is also a leading-indicator of brand profitability. Likewise, a barometer of a consumer’s engagement with a brand. (And not to go off on a definition spree, but real ‘engagement’ is the degree to which a brand is seen to meet expectations a consumer holds for the Ideal in the category in which the brand competes.) It’s been validated that the more engaged consumers are with a brand, the better they behave towards it. Axiomatically, if a consumer behaves better toward a brand, the brand ought to do better in the marketplace”

The flooding tide of media companies, sports teams and athletes in the present ‘go digital’ era are emphasizing on the need to provide extreme fan experience both on and off game days in order to improve brand equity and maximize engagement time with fans. A superior second screen experience with exceptional content strategy and innovative gaming features both during game days and non-game days is the need of the hour. To redefine engagement during game days, Fanisko, a fan engagement and analytics sports company, created play-by-play prediction gaming to offer thrilling live in-game experience for Cricket - a sport that is followed by over 2 billion fans globally. “Even though our patent pending play-by-play prediction game during live games

People who try to imitate their favorite athletes tend to find themselves purchasing brands in which the athletes are endorsing. The results of the study proved to be the opposite of what the researchers hypothesized. In examining whether athletes endorsing products have a major effect on student purchasing incentives of students that data that was collected did not support this trend. The data showed no real significant correlation between athletes endorsing products and college students purchasing the products. This study shows no concrete evidence that fans are encouraged to adapt to the lifestyle of professional athletes.

Attending sports games is a very social activity that people tend to do in groups rather than alone, this is very beneficial to our marketing campaign as for every person we market too, a small group finds out about the event. By increasing attendance, we are generating a social hub which will be appealing for people considering attending due to a “fun” atmosphere. Furthermore, as young adults tend to post their activities on social media, this is a potential for free advertisement.

The main purpose of this 15-page article is to examine brand relationships between professional sports leagues and teams from a consumer’s prospective. An online questionnaire was developed to measure consumer involvement with a favorite league and favorite team. The article contains 2 tables and a diagram comparing the

Referring to this study, similar research from Sharpio et al (2013) suggests that using social media platforms to receive information about the sport teams or organisations has a positive influence on intentions to purchase products of sponsors. For example, sponsor firms can benefit through exposing their logo or brand name to the target audience (Cornwell et al 2005)

Comparisons between different perceptions would also be made in some sections. In Particular, new challenges like international market and the roles of emerging social media in sport marketing are highlighted during this process.

Social media provides an easily accessible way for an organization to inform and educate its customers and potential customers. Social media is used to engage the community,which sets it apart from old news outlets that really only provided one-way communication (Schlinke, and Crain, 2013). How can a company engage the community? They do this by choosing the most appropriate platform and starting those conversations within the community. Therefore, advertisers that use social media should be cautious in creating blanket advertising plans to cover all audiences and all social media (Minton, Lee, Orth, Kim, Kahle, 2012).

Given the extensive costs involved in managing and operating a professional team sport, it is beneficial for sports marketers to be conscious of the elements that establish a strong brand and the effect they have on fan loyalty, so they can best cater to their current fans while acquiring new ones. This is because fans and spectators are considered key stakeholders of professional sports organisations. (Bauer, Sauer & Exler, 2005). Fans directly and indirectly influence the production of operating revenue through purchasing merchandise, buying game tickets and improving the value that can be obtained from television broadcasting deals and sponsorship. Therefore fans are a key factor to consider in determining the economic success of a sports club. (McDonald, Karg, & Vocino, 2013).

We are living in the informational era where everything is expected to be innovative and always in demand. With that comes the never-ending innovation of technology. Looking back in to the history of sports, the growth of technology has unpredictable consequences towards the sports industry however, it grew sports into what it is today. The sports industry first took its great leap of popularity through the industrial revolution. With more people coming into urban living, people had more money and more time to focus on sports. Without the technology that made factories possible, people may not have time to focus on sports. Furthermore, in the 19th century, the growth of sports was almost dependent on new technology: transportation. The inventions of railroads, trains and telegraphs made sports a nationwide event. Thousands of new inventions of technology such as, TV, internet, shoe factories, clothing factories, phones, magazines, and many more has complimented the growth of sports. With the increasing demand and popularity of sports, sports teams have mega stadiums worth millions and billions of dollars. To give a perspective, the Los Angeles Stadium, the home for the LA RAMS and Chargers has a price tag of $2.66 billion. However, today, technology has shifted towards a “to-go” mentality, where everything can be accessed instantaneously anywhere in anytime. Therefore, this research would attempt to identify the effect of technology on the influences in sports game

Anderson says that the universal growth of sports through social media has grasped the untapped market in China and India. Based on my personal experiences back in India, I am completely convinced with the author. Major sporting events such as the English Premier league and the NBA has certainly made a mark in these countries. The market for these leagues has risen drastically over the years. With the expansion of sport in the fresh market, there has been an economic increase and the need for employment in this sector. I find it amusing how sport,

This gives an idea of the sports figure that can leverage the most among the possible app users and the organization initiatives advertisements and branding can be designed around this personality.

There are quite a few marketing outlets and strategies at a company’s disposal nowadays, including magazines, social media, TV, radio, and newspapers. Up until recent, companies made the most use of television, newspapers, and magazines. However, huge advancements and innovations in technology have opened up new doors when it comes to a brand new marketing strategy: social media. This has become the newest and most popular method of marketing strategy that companies nowadays are employing to fully comprehend their target markets. Social media offers a very large space to exploit for the purposes of market saturation and brand awareness. Most people actively use some type of social media whether that is Facebook, LinkedIn, Twitter, or Instagram. According to Hoffman and Fodor, “this is a world in which customers are

E-sport is the product of the development of electron because people can appreciate the high technology from watching an E-sport game. A country’s electron influences its technology development, and it can finally affect the economy of a country when E-sport matches become a business. Therefore, the E-sport was created to show the country’s level of development. Certainly, it came true now because E-sport becomes a kind of sport and every country holds matches to compete with each other.