What Are The 5 Approaches To Health Promotion

In this report it will investigate at least three recent health education campaigns and use them to explain two models of behaviour change. The three recent health education campaigns will be ‘Smoke Free’, ‘Change4Life’ and ‘FRANK’. The two models of behaviour change will be the theory of reasoned action and the stages of change model.

The concept of health promotion has emerged with the increasing realisation in society that our health is one of our most valuable personal assets, as well as an asset for society (Crafter, 1997). The Health Promotion Agency (2008) describes health promotion as a process enabling people to

Some of the emerging trends in the health promotion are the shift of the diseases from acute diseases to chronic disease. This has yielded a lot of pressure on health promotion and wellness (Future Trends in Health Promotion, 2015). The health promotion is expected to change focus to strategies that will ensure that health promotion will now be focused on long-term interventions that will enhance behavioural change. People need to be more educated on these diseases. Another eminent trend is the privatization of wellness and health promotion (Future Trends in Health Promotion, 2015). Many private entities are now engaging in health promotion, and this has caused a revolution in the health promotion.

Discuss the effectiveness of a range of health promotion strategies in relation to young people (6 marks)

Primary prevention goals to prevent disease before it occur. For example counselling the public to the benefits of lifestyle changes such as high fiber diet, educate public to the importance of stop smoking and exercise regularly in preventing colorectal cancers .

The appropriate approach for this health promotion is through an educational approach. With this type of approach, it provides knowledge as well as helps the people to gain or developed necessary skills to guide them in making an informed decision about their health behaviour (Lucas & Lloyds, 2005). This approach does not set out to persuade or motivate change in a person’s decision-making process; the promoters are simply acting as a guide in educating the people about the disease

The disease progress goes through a series of natural stages (The Association of Faculties of Medicine of Canada, 2017). Health promotion interventions/preventive measures can be applied during any stage of the process. The interventions and measures are to stop disease progression; therefore, it is a critical step of health promotion. There are many collaborative actions to empower patients to make these decisions based on the best of their interest. Primary, secondary and tertiary prevention are part of the collaborative actions. There are pre-extensive factors such as environment, economic, social, culture, and behavior factors which can increase ones’ risk for disease. The prevention health care is to decease or minimize these risks to hence the outcome. Primary prevention are intervention/measures that assists individuals take actions instead of preventing personal exposure to these risk factors.

The educational model of health promotion seeks to provide advice and information to enable informed decisions. Tones and Tilford

“Health promotion is a broad term to describe activities that help improve health and prevent illness. It has a long history in Australia and many initiatives have aimed to alter attitudes and behaviours, encouraging personal responsibility for health outcomes. Health promotion can reduce the burden of illness and lead to social and economic benefits” (Lyons, A, 2015).

The World Health Organisation (WHO) identified that health promotion was a way of equipping people to have more power enabling them to make choices in regard to improving their well-being (WHO 1986). Ewles and Simnett (2003) determine from this, that the fundamental elements of health promotion

To define health promotion, health should first be defined. There are many definitions of health, one of which is the Western Medical Model, which describes health as in the “absence of disease and illness” (Seedhouse, 2004, p1). Irvine, (2010, p2) describes it as “a challenging concept to define as it means different things

Some of the factors are globalization of trade, urbanization, ease of global travel, advanced technologies have boosted development around the world. High prevalence of tobacco use along with increase in unhealthy dietary prices and decrease in physical exercise contributes to increase in biological risks which in turn leads to emergence of non-communicable diseases. The existence of these non-communicable diseases has given rise to a cause for prevention programs to be implemented so that positive health behaviors can be encouraged. These programs are established to protect people from prevalent diseases and those ones that are currently in occurrence. People that have been infected with diseases can also find solace in these

It focuses on the presence of disease and the treatment and recovery of this over preventative

The individual level of health promotion is based on the Ottawa charter action area ‘develop personal skills’ through education and social development an individual is more inclined to seek health promoting behaviour and make more informed health choices. (Who.int, 2016) An example of this is the Australian guide to healthy eating which provides individuals with guidelines on how to make good informed choices when it comes to healthy eating. (Anon, 2016)

The main purpose of health promotion is to heighten people’s motivation to strive for optimal health, while assisting them in making lifestyle modifications that will help them advance their wellbeing to an ideal state. Modifications of the unfavorable way of living can be enabled through a