What Are The Advantages And Disadvantages Of E-Commerce Strategies In The Lodging Industry

It is an easier way to market the information than before. There are many new trends that are coming in the near future for additional sponsorship such as Disney has a “Magic Band” that guests wear on their wrist as a “proof” into the park. The magic band tracks where guests are located in the park and that way when they see a huge amount of people gathered at one place, they will send out characters such as Mickey or Minnie Mouse to distract them so there is no traffic. Some rewards card program in casinos allow guest to opt-in their email for the program to receive offers. This is also a good way to market because since technology had grown so much, email is becoming a daily thing for most

E-commerce a new term in the world economy emerged with the spread of the internal in the early nineties of the twentieth century , but some researchers have pointed to the existence of the seventies of the last century through the exchange of electronic information between industrial companies systems.E-commerce is considered one of modern idioms and taken to enter our daily lives until they became used in many life activities, which are of link information technology revolution and communications. E-commerce expression can divide it into two sections, with the first, a “trade”, which refers to the economic activity is through the trading of goods and services between the governments, institutions and individuals and is governed by a number of rules and regulations could be argued that an internationally.

In this way, E-commerce helps close the income gap and ‘provides the possibility of leap-frogging (pass over) for countries across the income distribution’, said Mr Harsha V. Singh, Deputy Director-General of the World Trade Organization (WTO). This is evident in the mobile phone market, he pointed out, as an increasing number of rural farmers in developing countries sign up for subscriptions, more of them are able to engage in mobile money services, open savings accounts & earn interest on their deposits.

Title of essay: E-commerce refers to the buying and selling of products and services by businesses and consumers over an electronic medium like the Internet. One of the advantages of e-commerce is that it allows businesses to promote and sell their products and services online, enabling them to reach both the local and international market conveniently. Some, on the other hand, argue that it still lacks the personal touch which is vital in business development. In your opinion, will e-commerce replace the traditional business transaction within the next ten years?

If you are going to start a business online or in other professional terms you would like to step into e- business then you must first have the basic knowledge of computers. Second is to see what other competitors are offering online in cloth selling business. you should never copy what others are diung but you should take them as your guide or mentor in establishing your own E-Retailing. So basically research and analysis all pros and cons of E business and how long it will be going to give furitfull results to your business.

To begin with, what is e-commerce? In a general term e-commerce is an electronic business that is done on the internet. There are different types of things that can be done on the internet, such as banking, fund transfer, advertising, buying, and selling goods. But one thing that stood me out the most is, how digital stores are taking away retail stores, and rapidly changing in many ways? But, my question leads to what will happen in next three to five years? Will it completely take away physical world e-Markets? Because, looking at the technology in past three to four years, it has improved day by day, and changed the working style of people. Such as Amazon, Facebook, PayPal, and other online business made people's life easier to buy and sell products from home. Although, having online company is a fantastic idea but, there are some advantages and disadvantages of online stores, and retail stores.

Transactional websites also known as e-commerce (abbreviation for electronic commerce) are websites that are used for online trade between two parties (the buyer and the seller). Transactional website is a type of industry where buying and selling is carried through the internet. With the significant growth of the internet nowadays, transactional websites are also growing to the point that some businesses open solely on the internet as transactional websites. The trading process happens through credit cards like Visa, PayPal, and MasterCard etc.

An information system is a system that can be manual or computerized. In information system, there has a computer-based information system which mean a single set of hardware, software, telecommunications, databases, people and procedures that are involve organizing activity to collect, manipulate, store and process a data into information. Electronic commerce or e-commerce is one of the types of computer-based information system. Electronic commerce involve all types of business activity and organizing of business activities such as selling, buying, distribution, marketing and servicing of the products or services in electronically via the computer networks. Besides that, electronic commerce also includes any business transaction

Online shopping has made life a lot easier and less complicated, not to forget that it also is a time saver. But with every good, there’s the bad. The advantages of online shopping on Amazon is that it’s convenient for lazy people, they can order what they want without actually stepping out of the house, it’s less time consuming, cheaper than what’s in stores and it offers a lot of choices, trusted reviews and it sometimes offers products that are no longer in shop racks or products that don’t have a shop and only operate online and with a CEO like Jeff Bezos there is no such thing as a bad review about the service that is offered, simply because he believes that all their customers should be treated in a very high manner. Delay of delivery is a disadvantage, you’re not given an exact duration of when or how long the delivery of your order and many more disadvantages will be further discussed.

Web Marketing is also known as Internet Marketing, Online Marketing or E- Marketing. Web Marketing is the process of advertising which is generally done though online to evolve in front of customers. Internet world has brought new competition among organization which leads them to meet increasing competition, expanding market and rising customer expectation on web. To deal with the competition and to maintain long term relationship with the online customers companies must adopt and practice web marketing with the help of different strategies of Internet marketing. Marketing is done to acquire a large number of customers at one time with the help of advertising strategies and it is important no matter whether companies are

This report was requested by Ms. Sophie Kinloch, the lecturer of Rooms Division Service Standards. The purpose of this paper is to discuss the values of Social Medias and national rating organisations by a hotel and consumer point of views.

2), but instead the Web has become the world and everything and everyone can cast their “information shadow”. Web 2.0 has enabled people to collaborate and share information online, and has gained a massive popularity in doing so (Reactive 2007). Social network sites such as Facebook, Twitter, and Wikipedia are some of the very popular Web 2.0 sites that are dependable on the engagement and activeness of the users to provide the content on these sites. O’reilly (2009) explains how Web 2.0, as a platform, “[builds] applications that literally get better the more people use them, harnessing network effects not only to acquire users, but also to learn from them and build on their contributions” (p. 1). Hence, one of the very important concepts within Web 2.0 is User Generated Content (UGC), which also has become the “pivotal role that individual consumers have in submitting, reviewing, and responding to the online content” (Cox et al, 2009, p. 744). In marketing terms, UGC has effectively become a form of consumer-to-consumer e-marketing, equivalent of electronic word-of-mouth marketing (Cox et al., 2009). Accommodation aggregators makes use of various Web 2.0 features such as mashups (e.g. using the combination of Google Maps with hotel locations), and user reviews and ratings of the hotels which are UGC.

The hospitality industry is an industry that heavily relies on the experience economy. It is essential for hotels and restaurants to gain a competitive advantage through differentiation to create and provide unique experiences for customers. After all, customers not only pay for products, they also pay for the services provided, embracing the experience economy. There are seven marketing strategies to achieve this goal, two of which are “Physical Evidence” and “Process”. This paper will be discussing these two strategies and how the hospitality industry uses them to create memorable experiences.

(a)That the work presented for assessment in this Term Paper Report is my own, that it has not previously been

This is to certify that this project entitled “The study on the level of appreciation of electronic marketing in the Zimbabwean Hospitality industry: The case of selected hotels in Harare” which is submitted by me in partial fulfilment of the requirements for the award of the degree Honours in Tourism, Leisure and Hospitality Management by the University of Zimbabwe comprises only my original work and due acknowledgement has been made in the text to all other material used.