What Are The Advantages And Disadvantages Of Advertising

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FCL 10002 Academic & Communication Skills B
Research Report Proposal
Student Name & ID: Angie Chuo En Yi (4334140)
Student Name & ID: Chok Lee Ming (4331567)
Research no: 2
Research topic: Advertising Sarawakian products for the global market
Research title:

Introduction and Purpose
Ms Norizan Tan, the Manager of Sarawak Tourism Board authorised this report.
The purpose of this research is to investigate the advantages and disadvantages of advertising various Sarawakian products to the global market. In this research, some Sarawakian products which generate most profit and impact to the worldwide will be identified and the best way to advertise and promote the products will be discussed.

Significant and Relevant of the Study
Sarawak products are very unique compared to other
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Firstly, the disadvantage of advertising online is that on the second the company advertised on the internet, everyone around the world can see the advertisement. People will start to learn the marketing materials that the company used no matter it is legal or illegal. Everything of the company included the logos, pictures and brand will be shown on the internet for everyone to check out. Other people can simply imitate and ruin the whole company easily.
Another disadvantage of advertising online is the web started to contain a lot of rubbish advertisements. This leads the web users sick of those advertisements and started to ignore the advertisements online (Ingram 2015).
Kathy(2013) states that the next point is the disadvantage of TV advertising. The major concern of the TV advertising is the expensive TV ads. The company has to pay more when the air time is longer. The price will also depend on the time of advertising on the TV, for example, in the morning, afternoon, evening, night or midnight. The ad shown up, the company
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