1. Introduction
Being a global company founded in the year 1972, Singapore Airlines has become one of the world’s largest and most successful airlines over the last forty years, focusing on providing a well rounded customer experience and ultimate luxury service, with their tagline “A Great Way To Fly”.
Singapore airlines has come a long way since its modest beginning in 1947, originated from Malayan Airway Limited. Owned by a state owned investment house, Temasek Holdings, Singapore Airlines commenced operations from the new Terminal 2 at Singapore Changi Airport on November 22, 1990. Changi Airport, their home base, serves as their gateway to Asia and beyond, with over sixty destinations in nearly thirty-five countries across six continents. Having earned many industry and travel awards for eighteen consecutive
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Hence, there is always an opportunity to adopt new technology and implement them to enhance customer experience. Besides, the use of technology is more of a boon than a bane in aircrafts as it helps to lower fuel consumption and improve efficiency while keeping the cost of airline operations low.
On the other hand, Singapore Airlines has recently just launched an all-new mobile application for both Android and Apple smartphones users to enable them to check the flight schedules and book their flights. This application is meant to run to suit the convenience of customers and also an effort made to maximize customers’ experiences across digital touch points (Singapore Airlines, 2015).
2.5 Environmental
Unfortunately, in terms of the impact of greenhouse gases per passenger mile, airplanes produce far more carbon dioxide than any other forms of public transport, causing the temperature of the Earth to rise, which amplifies the impact of aviation on global warming. (Clark,
Reduce and monitor air freights – Since these airlines are frequent flyers reducing the load on the aircraft. It would also improve the flying experience, especially through
“1 gallon of gas =24 pounds of global warming emissions” (UCSUSA). Many of the people in our world today don’t understand just how much The Automobile affects us, our lives, and the world we live in. Undoubtedly, the invention of the car has changed our perspective on the different technology created over the past years. However, cars are some of the leading factors towards one of the largest ongoing problems occurring in our world today. That problem goes by the name of global warming. “Since 1990, Transportation has been one of the fastest growing sources of U.S. GHG” (U.S.D.T), otherwise known as Greenhouse gasses. In which most of us know; global warming affects our health, environment, weather, and ultimately our lives. It is a
Technological developments have both created new opportunities as well as threats for the aviation industry.
When the reorganization of the airlines in operation occurred, the network of scheduled flights from fixed itineraries comprehensive and competitive race began in improving the services they offered, such as trained attendants to deal effectively with passengers during flights. Leaning on the technical evolution and the race of modernization and progress, service airline has managed to prevail and win the battle brilliantly, that is why every day many services are efficient such as reservation systems, baggage handling, documentation, and others. Commercial aviation is an activity that is created from the need to transport people and goods, hence airlines became an option as business.
The Transportation industry and aviation in particular have tremendous effects on the environment. This effect includes noise, quality of air, impact on the climate, pollution and energy waste, and water disaffection. The FAA is using an Environmental Management System (EMS) approach to help building strategies and helping future
The airline needs to find innovative ways of improving its technology by keeping up to date with the current trends, online chats to assists consumers, permitting consumers to utilise data whilst on air. A proper marker research needs to be conducted to establish the preferences of the consumers. Employees need to be trained on technology upgrades.
Even though it is not easy to quantify, transportation is plays a major role in emitting hazardous gases that causes global warming (Kersten & Bemeleit, 2006).
As a former British Colony that gained full independence in 1965, Singapore was essentially forced to make do with its limited resources. This developed into a national obsession with achieving excellence without compromise and has been responsible for its many successes. This attitude of control and determination was critical in the creation of the culture within Singapore Airlines (SIA).
At the same time, in the article “Transportation Pollution and Global Warming,” Nadeine Unger, she states that cars will create a lot of black carbon, which is bad for air quality and our health. As I mentioned before, almost everyone in U.S. owns a car, which means people are creating an unknown amount of black carbon every day . Despite what people who drive alone may believe, public transportation is an excellent system as it can solve the traffic problem, lessen car accidents, help with our time management, save our money, and rescue our health and the environment.
Secondly, “air transport’s contribution to climate change represents 2%” (CleanSky, n.d.) meaning the Carbon emission is high. Each year, aircrafts traveling across the world produce an estimate of 628,000,000 tonnes of CO2 annually. Not only does aircrafts pollute the skies with harmful emission, but it also causes noise pollution. (Amin, Z. n.d.) These are caused by the jet engines, the consumption of the fuel, and the process of the air going through the fans and turbines due to Newton’s second law of motion, there are consequences towards the usage of aircrafts. Hong Kong’s International Airport is named number 10 in the world as one of the world’s
Malaysia Airlines started in 1937, when it was registered as Malayan Airways Limited though its flying operations began in
Leading airlines globally are using the most innovative technology to optimise labour productivity and overall business
Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximising returns for the benefit of its shareholders and employees."
Air transportation is the second largest with a 13% share of transport-related greenhouse gas emissions (Kirby, 2008; pg. 35-36)
As public biggest airline company in Singapore, Singapore Airline has several key business activities ranging from engineering, flight services until cargo services, but their main activity is more on flight services. Singapore Airline is relying heavily on Singapore financial system to operate their business. One of the evidence is that SIA benefiting from the financial market as the company’s share has been listed in SGX. As stated on Singapore Airline Annual Report, SIA has a cash surplus for the past 10 years on average………. Singapore financial system has help this company to grow and develop rapidly by their financial market, institutions and instrument, which will be discussed further later.