What Are The Advantages And Disadvantages Of Isotonic Drinks?

The Great Dehydration was a result of a stomach virus which apparently caused the body to lose water. As the body lost water, water moved out of the cells in attempt to keep solute concentrations balanced across the cell membrane. Sports drinks contain water as well as “electrolytes” like

“The body loses moisture through perspiration as well as through respiration. Both of these processes speed up during exercise as the body works to cool itself down with sweat, which evaporates from the skin, taking heat with it, and by breathing harder to get extra oxygen to the muscles”(How Much Water Weight Can a Player Lose During a Game?). But you can replace all that lost water in surprising ways. “You can get some fluid through the foods you eat. For example, broth soups and other foods that are 85% to 95% water such as celery, tomatoes, oranges, and melons (Water: Meeting Your Daily Fluid Needs). Foods like fruits, vegetables, and soups combine to make up over 20%, on average, of your water intake every day (How to Increase Water Consumption If You Hate Water).With that being said it’s very important to keep hydrated or risk obtaining very serious medical issues. In an interview with Kevin Mauldin, a highly respected and award winning athletic trainer, he stated. “Hydration in athletes is the most important thing an athlete can do before a game. Hydration will keep the player cool and energized so that he can compete. If a player doesn’t hydrate enough, the risk of heat related symptoms become very likely”

This study targets the physical effect of caffeinated energy drinks on athletes, in both genders, in team sports, primarily the capacity of the participants to perform repeated sprints during a simulated match.

It is evident that healthy adults running a marathon that replaces with only free water will run into pathophysiology challenges that will affect performance. Adequate fluid intake is crucial for prolonged, strenuous exercises to maintain adequate hydration, thermoregulation, maintain plasma volume and avoid dehydration (Duvillard et al, 2004). Although athletes are prone to hydrate as much as they can during extensive marathons, research shows that fluid replacement with only free water or even hypotonic beverages can be detrimental.

Have you ever gotten a sports drink instead of a soda thinking you were choosing a healthier option? Well this might change your perspective. Powerade and Gatorade are just watered down soda; yes,  it gives you electrolytes which is what you lose when you sweat, but that does not mean it is good for you. There are many other healthier ways of getting electrolytes than by just drinking a sugar drink. In the Powerade article written by the company does not argue about how water is not helpful to athletes and does not have the opposing argument. Although the gatorade article written by David R. Lamb they make it more persuasive than informational.

Each sports drink contains 21 grams of sugar are contained in a 12 ounce bottle of Gatorade. With most bottles being 32 ounces, the consumer is actually ingesting 56 grams of sugar. Although this is not healthy, it is less grams of sugar than an average soda per ounce. “In fact, Berkeley researchers say the sugar in sports drinks may be contributing to the child obesity epidemic by increasing their caloric intake”. For consumers that are less active, the added sugar in their diet is not recommended. Weight gain from extra calories has also been found to be a problem for less active consumers. “For people who are not exercising for at least one hour, 5 days per week, water is the best bet for staying hydrated.” Experts suggest sports drink consumption should be monitored by children’s parents. The best source of hydration for children continues to be water (Schaefer). Unless a person is participating in vigorous exercise for a long period of time, water is the best option for

It is important for anyone doing physical activity to keep well hydrated, for performance to be at its best. Sports drinks are specially formulated to help people rehydrate during or after exercise. Drinks such as Gatorade and Powerade contain the main electrolytes and carbohydrates, which are used by the working muscles, to maintain optimal sports performance (Medindia.net, 2014). The acidity of sports drinks and the sugars, is raising health concerns, and creates unnecessary calories. (Nutritionwonderland.com, 2014) Sports drinks are proven to only be necessary when working intensely for over 90 minutes, so an athlete running a marathon may need a Powerade, but water is the best source of hydration for exercise of 90min or less.

In an article titled, “Obey your thirst, just not necessarily with a sports drink” written by Jennifer Sygo, many claims are made towards drinking water over sports drinks. Sygo informs the reader that the only time a person should drink a sports drink is when they are doing a lengthy workout; typically two hours or more. Other than that, the average person should not be drinking as many sports drinks as people do today.

water runs through your body and helps you hydrate and keep healthy, it also is proven that water physically makes you faster and mentally sharper. Before every race you need to drink at least 2 or 3 bottles of water that day. By drinking this water you're helping your body function right, and faster because the water will run through your body creating a fresh crisp athletic body. Water makes pain go away, you don't have cramps when you drink water. If you drink soda it will cause a number of cramps consisting of side cramps, calf cramps, foot cramps and more. If you could only drink soda from the water fountains and you always had that temptation to drink soda it would then become a habit and you would never want to stop drinking

choose sports drinks because of their sugar and salt content, both allow water to be more readily absorbed, and even more so when taken together. everyone can make their personal sports drinks by combining a teaspoon of salt to a quarter cup of apple juice, that tiny amount of salt will encourage the body absorb fluids but isn't sufficient to make the apple juice taste bad. Bickston suggests keeping your bottles at room temperature because a warm drink will sit better with you than a cold one.

The major reason anyone drinks fluid before, during and after physical activity is to replace the water that is lost through sweat. If the water isn't replaced dehydration will occur and performance will be hampered. The purpose of sports drinks is to help rehydrate your body quickly and help improve performance and productivity. This is accomplished through a well-balanced mix of water, sugar (carbohydrates) and salts (electrolytes), the major ingredients in most sports drinks. These ingredients, combined with a variety of fruit flavours, create pleasant tasting drinks that, according to the companies, are suppose to help your athletic performance. Results prove that commercial sport drinks generally accomplish what they set out to do.

Rather, the intent is to recommend that the positioning for the product focus on the attributes- maturity, awareness, high-income and ideals-orientation.

| Weaknesses: * Pays extra payment for new flavor. * More expensive to produce than other sports drinks. * Deciding the segment to target. * How to position the product in the mind of its potential consumers

Nike Go is a new isotonic sports drink that is formulated in a way to aid people in rehydrating themselves during or after exercise. Nike Go is rich in carbohydrates as carbohydrates are the most efficient source of energy. It also has a number of sweeteners and preservatives. The main part of Nike Go is the electrolytes it contains, which include chloride, calcium, magnesium, sodium and potassium, which diminish during exercise through sweat and bodily fluid. Nike Go replaces these electrolytes that are lost during sports and exercise which promotes proper hydration, an important factor in delaying the onset of fatigue during sports and exercise.

Sports drinks are used to receive energy while doing an active, or athletic, event. There are three popular types of sports drinks: isotonic (average athlete), hypotonic (low-perspiration athletes; jockeys and gymnasts), and hypertonic (long distance runners that need the extra carbohydrates and electrolytes). Isotonic sports drinks quickly replace fluids lost by sweating and supply a boost of carbohydrates. Hypotonic sports drinks quickly replace fluid lost. Hypertonic sports drinks supplement daily carbohydrate