What Are The Ethical Ethics Of Nike

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When growing an enterprise that you wish to compete on a global market, what needs to be taken into consideration is scaling. Most importantly for investors, what will it cost to expand this company and offer their products on a global scale? This is what Nike faced in the 1980’s when they expanded by outsourcing their production Asia, 86% of their production housed primarily in Korea and Taiwan by 1986, (Locke, 2002) with only 17% remaining in the US by the end of the 1990’s. By manufacturing off-shores in low-wage countries, Nike garnered the nickname “Sweat Shop” as most people in the 1990’s believed their practices to be unethical. For the ones calling the shots at Nike in the 1980’s and 1990’s, was this just another case
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They were only interested in making the largest financial gain so their investors would remain happy. Their only concern was finding the cheapest factories that were run by people not concerned by cutting corners. When responding to the accusation of their unethical practices, they did not quickly respond to remedying the situation; a half fast response was sent out to the public to try and keep the public happy and reporters off their backs. What should have happened is the Nike managers should have had more concern for the people they were employing and not treat them as cheap disposable labor. They should have set up from the first instance a detailed code of factory conduct as well as upheld and enforced their code of ethics. “Take care of your employees and they’ll take care of your business.” (Branson,…show more content…
(2002). The Promise and Perils of Globalization: The Case of Nike. MIT Industrial Performance Center.

Rosenzweig, Philip M. (1994) International Sourcing in Athletic Footwear: Nike and Reebok. Harvard Business School Case 394-189. Retrieved from Branson, R. (n.d.) Take care of your employees, and they’ll take care of your business. Virgin. Retrieved 20 November 2017, from

Jones, R. (2016). A Former Factory Worker Is Criticizing Nike for Unfair Labor Practices. Complex. Retrieved 21 November 2017, from
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