What Are The Key Objectives Of Tesco

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A strategy is a plan which sets out how a business deploys its resources to achieve its goals. The company’s values set the tone for the decision-making process. The company’s ambition now is to go further and do even more to reduce and simplify prices, improve ranges, continue to innovate and deliver excellent customer service (Tesco, 2016). It set out a seven part strategy designed to achieve its goals of being highly valued by customers and enjoying strong long-term growth. The following are some of Tesco’s stated objectives:

3.1 A differentiated brand
We are on a journey to rebuild trust in our brand, and we have made significant progress. As the brand strengthens, we invest more in those things that make the Tesco brand and experience
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The company is refocusing on “Every Little Helps” strapline to strengthen its core traditional competitive advantage in the marketplace. Tesco’s ‘Every little helps’ strategy helps them in strengthening their core purpose and expansion into further markets. The strategy is to broaden the scope of the business to enable it to deliver strong sustainable long-term growth by following the customer into large expanding markets at home and abroad. To this end, Tesco has expanded into international markets such as Thailand, Malaysia and India etc where performance in these markets has been positive. Additionally, Tesco have trusting brands which allows the business to build strong relationships with its customers. And also, by putting the customers at the heart of all they do, that way they are rebuilding the business. As well as investing in lower, more stable pricing and improved service and availability, we have reviewed and simplified every one of our food ranges and added thousands of extra colleague hours on the shop floor to improve customer service. On-shelf availability has reached record levels, ensuring customers can get what they want, when they want

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