What Are The Key Success Factors For Ebay?

Ebay, as a company itself, fits more in the category of an oligopoly, which is actually pretty common in any market. Other alternative websites include Yahoo!, Amazon, and Quibids, but there are only a small number of them, certainly not hundreds as in monopolistic competition. Also, eBay is interdependent on the few other auction website companies, competing with the fees they charge, as well as quality of customer support, and buyer/seller reliability. Another characteristic of eBay that coincides with it being considered an oligopoly is the fact that it has numerous entry barriers. It’s such a large company with many restrictions, and it would be hard for an up and coming substitute auction website to break into the market and compete with eBay or the other top companies in the industry. (6)

EBay has paved the wave in this industry and being in a billion dollar industry making things happen to benefit consumers in many ways.[5]

eBay has a choice preferred standpoint. Regularly contributed similar to the world 's greatest store, and have a bigger number of things available to be purchased than anyplace else. However its maintainability props on patch up unstable ground as omnichannel world envision, for arranging purposes, that everything is available to be purchased in each commercial center, each methods, and each channel. Partaking connected shoppers may never get to that world, yet it 's a helpful arranging presumption.

It was around one year ago that I had started my eBay business. Its growth was quite abysmal at first, but the same goes for business in general. After a

Ebay is primarily service providers who connect the sellers and buyers by providing platform to sell and buy any goods.

The first financial marker to be examined will be sales. According to Lands’ End’s Annual Report to Shareholders sales increased ninety eight percent between 1992 and 2001. Sales increased every year during this period with the exception of one year, as shown in Figure 1 (a trend line in white is also shown).

Information finds signals when trends in data change and help seller act on those real-time signals to create market opportunities. Making recommendations on what the next in demand ebay collectable will be can be highly profitable for sellers. The most important factor for ebay is the speed at which data can be analyzed and recommendations can be made signal a trend before it is over. Ebay estimates that 1,000 new bidders access the online auction site every day, which means 1,000 new opportunities for sellers to market their products. It becomes increasingly important for sellers to get demand forecasts for their products so that opportunities are not missed. This kind of real-time data sets ebay apart from their competition in the online auction

First, two additional websites have been founded O.biz and Eziba.com in which the promotions and deals are available. Furthermore, it launched an auctions site in 2004 where the cheap products and transactions are present for the buyers and sellers at very inexpensive prices. It also has a program called Worldstock.com to help the artisans globally as well as overstock.com has outstanding customer service. The total of net revenue in 2014 was $ 1,497 million compared to $ 1, 304 million of revenue in 2013, which means there is 15 % increase. The growth in revenue was driven by a 10% increase in order and a 7 % increase in average order size from $ 158 to $ 169. Also, The net sales decrease 49,7% from $ 14.9 million to around $ 7.5 million in 2014.

When looking at eBay’s target market, the segmentation of users appears to be majority males, ranging from 25-34 years old. Over half of the users don’t have kids and also lack college experience. The majority of the people are Caucasian and have a household income of $100,000. After looking at this information there are some good opportunities that eBay could capitalize on.

Besides, E-commerce is also considerably fast and means that the business will be more efficient. Furthermore, saves costs, as the business does not have the costs associated with running the business. They do not have to pay for such things as lighting, electricity, and fittings. With ecommerce the user has the ability to search for their product without having to look around shops in a time consuming manner. In fact the information is at their finger tips and can be accessed within minutes without even having to leave your home unlike shopping on the high street.

There are likewise low leave boundaries in this industry. EBay possesses 35.14 % of the business sector starting 21st of February, 2012, which leaves space for them to grow. EBay requirements to stay aware of purchasers needs and needs alongside watching out for its rivals keeping in mind the end goal to be fruitful.

The market eBay takes place in is primarily the Internet market. Around 1995 the Internet market was just beginning. “there will be more than 500 million users by 2003 and a rapid increase in e- commerce turnover, rising from US$500 billion worldwide in 2001 to more than US$3 trillion in 2004” (Fichter, 2003) EBay was a pioneer in Internet market until competitors such as Amazon and Wal-Mart began to sell products online as well. “Online marketing is now the fastest-growing form of marketing” (Armstrong, 2013). The difference between eBay and its

Thus far EBay has attempted joint ventures and mergers to enter the Asian market share and has met negative results. This has had a negative effect on their overall performance to expense ratio in their stock valuation from 2000 thru the present time but has not deterred management from continuing to compete for a market share in Asia. An ongoing joint venture with Yahoo keeps EBay with a foot in the door of the foreign market and continues the strategic alliance against Google. EBay has expanded to Southeast Asia to see what they can obtain in Singapore, Malaysia and through operations in the Philippines. Currently they are doing promotional sites in Thailand and Vietnam to gauge future profits in those nations as

Following a 220% increase in profits and 800% increase in revenues over six months, eBay Inc. is considering the following courses of action:

The fact that eBay does have some successful competition means that its strategic capability has become less unique. There is a hint in their competitor profile that innovation and perhaps adaptability to different cultures as they innovate is not core to eBay and something which has been developed more successfully by others working within their own national culture. Indeed, eBay rules in its own territory of North America and in Europe. The search capability of eBay also means that niche players do not really make sense, whereas the consumer trust that comes from being a big player is worth everything when trading on-line, as is the notion that whatever you want it will be on eBay because of its size. Thus, the so-called network effects of eBay (the bigger the company, the more successful it will be) and its first mover advantage that has led to this level are key to its success.