Strategies For Marketing For The Elderly

The concept of health promotion has emerged with the increasing realisation in society that our health is one of our most valuable personal assets, as well as an asset for society (Crafter, 1997). The Health Promotion Agency (2008) describes health promotion as a process enabling people to

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

Some of the emerging trends in the health promotion are the shift of the diseases from acute diseases to chronic disease. This has yielded a lot of pressure on health promotion and wellness (Future Trends in Health Promotion, 2015). The health promotion is expected to change focus to strategies that will ensure that health promotion will now be focused on long-term interventions that will enhance behavioural change. People need to be more educated on these diseases. Another eminent trend is the privatization of wellness and health promotion (Future Trends in Health Promotion, 2015). Many private entities are now engaging in health promotion, and this has caused a revolution in the health promotion.

The function of a health promotion brochure is to present information to the community on different topics with the intention of improving the health and well-being of individuals through the implementation of health education. In order for a brochure to be effective, the message must be clear, precise, and totally understood by the individual. Some health promoting brochures can provide incentives to maintaining wellness promoting behaviors. Brochures outlining strategies for preventing diseases such as diabetes can provide information to attain a stable lifestyle. The information however, has to be properly presented to get

As a person ages, theirs body cannot perform the way it used to. This will cause many elderly people to loose their job or choose to go into retirement. Both of these options cause a loss in health care as well and a reduced or exterminated income. Here alone lies a reason that the elderly population is challenged. The elderly population also has a tendency to develop a chronic illness that can be life threatening if not treated or controlled properly. This means that need for health care treatments also increases. At least 40% of those over age 65 will have nutrition-related health problems requiring treatment or management (Gigante, 2012). It is important to realize that 10% of people over the age of 65 and will develop Alzheimer’s disease and 50% of those over the age of 85 will develop this disease (Gigante, 2012). More elderly African American men and women use government aid than white men and women. Therefore, this population will be vulnerable because of the lack of funding, proper health care and insurance.

The World Health Organization (WHO) defined health promotion as “The process of enabling people to increase control over, and to improve, their health. It moves beyond a focus on individual behavior towards a wide range of social and environmental interventions.”

For many years, health promotions and prevention has been the focus for healthcare providers, especially nurses. Health promotion seeks to improve a person or population’s health by teaching about and helps people become more aware of risky behaviors associated with different diseases. It encourages individuals to take preventative measures to prevent onset or worsening of a disease or illness. It encourages a healthier lifestyle (Edelman & Mandle, 2010). The strategy is to help people make health improvements or prevention before illness occurs.

Health Fair Follow Up: Collect evaluations to determine how to improve. Send thank you letters to vendors.

An approach helps the promoter to make decisions on how they will approach the clients in giving the information needed for that certain approach (Naidoo & Wills, 2004). An approach will “determine the diversity in concept of health, influence of health and ways of measuring health lead” (Naidoo & Wills, 2004). Each approaches have different aims, methods and means of evaluation as well as different objectives on preventing diseases (Ewles & Simnet, 2003), ensuring the people or clients are well informed and are able to make their own health choice, help the client to acquire their own skill and confidence to “take greater control over their health” (Naidoo & Wills, 2004) and to be able to change policies and environments in order to facilitate healthy choices (Naidoo & Wills, 2004).

A strategy that should be included into this health promotion campaign to strengthen Its results should be specific medical professionals such as dietitians, nutritionist, psychologists have appointments online by providing your personal details and for them to give you advice/ information on specific needs to these individuals who are not comfortable in seeking help in person or individual and or groups whom are not economically stable enough to be able to afford these medical services allowing individuals to receive immediate support in comparison to waiting lines at this specific medical

The World Health Organisation (WHO) identified that health promotion was a way of equipping people to have more power enabling them to make choices in regard to improving their well-being (WHO 1986). Ewles and Simnett (2003) determine from this, that the fundamental elements of health promotion

The issue of attempting to improve health promotion is that of receptive audience. Without drama and entertainment the general public is rarely interested. The lower income people targeted by program

Health promotion is a process, which encourages individuals to increase their knowledge through information and individual choice to recognize and improve their health (WHO, 1986).

Health promotion aims a wide range of targets at different levels in the community. The huge benefits resulted from health promotion and disease prevention efforts make many realize that this domain of health care is worth to be invested in. The focus is shifted evermore from the medical to the preventative approach, from treating the disease to avoiding the onset of it.

“The major goals of health promotion are to help people of all ages stay healthy, optimize health in cases of chronic disease or disability, and create healthy environments” (Pender et al., 2015). This health promotion project is designed to identify and reduce the risk factors associated with several illnesses and disease processes. This project will focus on changing lifestyle behaviors and providing up to date education for the patient to make the best informed decision regarding her environment, health behaviors, and developing a support system with her primary care physician.