What Are The Overall Goals For Energy Drinks

• Determine under what conditions each of the “energy drinks” might be useful to the consumer.

In the past few years, according to Diana Koelliker from Telluride Medical , a number of energy drinks have entered the market to provide all of us with a quick boost of energy, easily. These drinks usually contain high levels of caffeine and other additives that act as stimulants. Sometimes we need the extra pick me up to get us through the rest of the day or to help us stay awake while studying for an exam. So, what better way to do that then to grab a Red Bull or a Monster? Well studies have shown that energy drinks just may not be our best option.

Nos energy drink could be used to provide energy to those who play sports and need the energy, those who need the energy because of lack of sleep, or those who simply enjoy the taste of it.

Despite all the controversy, most people can agree how useful a jolt of extra energy can be some days. Energy drinks can help a doctor be more alert during surgery during a graveyard-shift, help college students get that “A” they have been working towards all semester, or keep police officers vigilant and energized on the job. There’s no way of knowing exactly how many college students that graduated owe their diploma to caffeine, but it sure didn’t hurt to be able to pull all-nighters while being alert. People that enjoy exercise can lift-weights or do cardio way more effectively by drinking one before the work-out. Energy drinks are not only safe but they are making people more effective workers, students, or athletes.

The most common benefit of Energy drinks is to give the person the mood of alertness to be more productive. It gives the user a consistent amount of caffeine: As for coffee or tea,

(Attention Getter) Most of us use energy drinks to study up late at night, or write a paper, even to stay awake in class. Energy drinks help us during those nights.

Energy Drinks may taste great to few individuals, yet in all actuality, there are quite a lot several disadvantages than experts in this circumstance. One could have a period of 4 times larger caffeine and sweet than one jar of cola, plus the impacts of bubbles even one of these can obliterate. Hypertension, seizures, affection assaults and abundant added wellbeing issues can appear about because of blaze them. It's not justified, admitting any abeyant benefits. On the off adventitious that individuals charge vitality, they care to eat crabs, not down crazy measures of caffeine, sugar, and altered constituent that begins in caffeinated drinks. (sindhu a,

A. Attention material/Credibility Material: Many people drink energy drinks in order to get them through the day, thinking that by getting a boost of energy it will help then, but it hurts you more than you think. How: This year research documented a jump in energy drink related emergency room visits and politicians and consumers called upon the FDA to look into deaths associated with energy drinks. The amount of caffeine added to energy drinks is not regulated by the FDA (http://www.cnn.com/2013/02/06/health/time-energy-drink/)

Energy drink is a soft drinks containing a high percentage sugar, caffeine or another stimulant, typically consumed during or after sports activity or as way of overcoming tiredness(Oxford Dictionary 2014). In this case, when they drained out of energy, they always look for something that can make more active especially when they are carry out various types of activities such as sports. This will lead them to end up having energy drinks. Although they are many people said that energy drink can help to boost up our energy by restoring the energy in our body, it is still true that energy drink should be banned because of the overdose substance are found in the beverage, it brings bad effect to a personal health and it can trigger negative effect to a personal behaviour.

Consumer Behavior Monster Energy Target Market Because the energy drink is still part of a new and developing industry, the energy drink target market is different than in some of the other beverage industries. Monster energy drinks have become a very popular, “hip” part of society, but the market at which they are aimed is not as wide and expansive, or diverse, as some might think. Early in energy drink history, when they were first being sold in the United States, athletes were the primary consumers. This shows that even initially energy drinks were directed at a select crowd, a group of people with specific interests. Although the consumer base for energy drinks has now expanded beyond that of simply athletes, the target market is

Energy drinks are a growing commodity among individuals who desires a boost of energy for various reasons. In today's fast paced society, most people are looking for a way to increase endurance and stamina. Many suffer from a lack of energy to get them through daily responsibilities. This is why many have turned to energy drinks as a means for extra fuel. These quick pick-me-ups promise to give an energy boost that lasts for hours.

The target consumer market that should be chosen for a new energy beverage brand is males between the ages of 15 and 26. Marketing to this age group falls between the 12 to 34 year olds that estimate to make up 70 percent of the energy drink market (Kerin & Peterson, 2010). This would allow them to still market to the heavy users but would be able to narrow it down to a specific age group within the market. Marketing to this group would allow you to focus on groups such as high school & college students, athletes, and young adults entering the work force or newly parents. The students that would be using the energy products can use it for staying up to study or to help wake up and be alert in class. Athletes could use this product for refocusing after a workout or practice so they would crash. Young adults could use this energy drink for staying up in there social life late at night or to make sure they are awake in the morning for that new job to impress the boss. A different market would be the parents of a newborn. Markets like this could be beneficial because parents want to stay up to feed their new born and make sure everything is okay during the day especially after a sleepless night or two. Marketing to specific target markets helps companies clarify what the product is used for and how it can be beneficial instead of having it say we

Energy drinks are soda-like beverages that are chemically designed to boost your energy, performance, and increase stamina. Most of these drinks contain caffeine, sugar and many other ingredients including taurine, guarana, and ginseng. These products are generally marketed toward teanagers, students, athletes, and active people in general. As the popularity of these drinks increases so does the amount of reports they are receiving about the dangers of drinking these caffeinated substances. Energy drinks can be dangerous; therefore knowing the how they work and what is in them is key to consuming such substances safely.

Energy drinks have outperformed the growth in carbonates in the last few years, and present a substantial opportunity for beverage manufacturers to extract further growth from their sales. There are many driving forces of change and critical success factors in the energy drink industry. Companies such as Coke Cola and Pepsi contend with criticism from health officials due to the excessive caffeine in most high-energy drinks. However, before the 2000’s consumers were accustomed to carbonated soft drinks as the traditional beverage. The shift to an energy drink, sports drink, and vitamin enhanced waters increased sales while becoming an alternative beverage choice for a fast-paced mobile society. Therefore, this industry endures many

First let’s understand that an energy drink simply does as its title suggest, gives the consumer energy. This is accomplished most of the time with caffeine from a guarana bean. Some of the other players in this market