I am the COO of New Belgium Company. The organization is interested in expanding our business with opening another location. These are the list of pros and cons that I have come up with: The first thing we must do is find an appropriate location for our business to operate, land and building. We need to get the demographics of the area to survey the age, gender, background, and salary range of a set number of samples in the area. The test will provide us the information we need to establish the most common age range of beer drinkers in the area to give us an estimated figure of our profits gains and losses for the first two years. We must figure out if this is a risk worth taking. If there is not a strong desire to drink beer in the town, then
This will help to ensure how successful they will be and give them a market plan when it comes to what type of products and services they will offer at each new location. Researching customers in all the projected new locations will give them an idea of what they will have in each store according to the areas shoppers like and dislike and how willing they are to try something new.
The company also should consider other factors in choosing the location of the plant including:
3. What are the demographics of the location and are they feasible to support such a company?
Question 2: From a qualitative viewpoint, discuss the pros and cons of launching this venture.
The business will need to investigate the success and failures and determine why it was or wasn’t a success. There has to be at least one reason if not several reasons. The business could look for some of the following:
New Belgium’s leadership team is interested in opening a third brewery to join our Fort Collins and Asheville locations. As Chief Operating Officer, I have been asked to prepare a list of pros and cons for opening a third brewery. The most important thing to first do would be form a small team consisting of very strong and important people within our organization whom I feel would provide the best combination of ideas, opinions, and overall understanding of the situation. After the team has been formed we would conduct a strong analysis of the situation and determine what would be the key items of importance to consider the opening of a third brewery. The key items on my list would be the cost associated with opening of a third brewery, the
A newly formed firm must decide on a plant location. There are two alternatives under consideration: locate near the major raw materials or locate near the major customers. Locating near the raw materials will result in lower fixed and variable costs than locating near the market, but the owners believe there would be a loss in sales volume because customers tend to favor local suppliers. Revenue per unit will be $185 in either case.
The New Belgium Brewing's tremendous growth to become the nation's third-largest craft brewery and the ninth-largest overall is a great reason for wanting to open the third brewery in its Fort Collins and Asheville locations. When indicating further interesting directions of the future research on the competitive advantage, it is worth considering the relationship between the competitive advantage, the strategy of success, the durability or variability of the competitive advantage and the repeatability or durability of the success in the competitive struggle (Soloducho-Pelc p.278). As a Chief Operating Officer, I would take a list of pros and cons from the internal environment, customer environment, and external environment that help makes
Not all businesses are well received in their local communities. Therefore, selecting the right location is critical in the acceptance of the community. New Belgium continues to grow, and they are interested in opening the third brewery to join its Fort Collins and Asheville location. As Chief Operating Office one has been asked to prepare a list of pros and cons on opening a third brewery. The essential items that would be on one’s list are location, culture, and staffing needs.
To evaluate the alternatives, the key factors would be costs of setting up in other cities within Canada and if it will generate more sales by setting up there. If by expanding, more sales, more market shares and profits are generated then it is better to expand in that specific city but if the costs of setting up there are more than the amount of sales you will make in that city then it is better not to set up there.
In business there are no guarantees for success. Skills, knowledge, great motivation and honest evaluation of ability to carry out and then manage the operations are just some of the requirements that determine the probability of the successful project. Success is never automatic and does not rely on luck. There are no ways to foresee or eliminate all of the risks that might affect successful operation of a new business. However detailed planning, thorough analysis and well-carried out organization create good potential for a new business. In the provided case study, we will assess the probability of success for Icedelights franchise in Florida. Analysis will be done through evaluation of each step in the decision making process, close
Measuring a potential business venture has many aspects which the international manager must be aware of in order to convey the correct information back to the decision makers. Being ignorant to any of the aspects can lead to a false representation of the project, and hence an uninformed decision being passed. In order for a business to survive it must grow. For growth to be optimal, management must first be able to identify the most attractive prospective leads. The country as a whole, specifically geography, government, and financial aspects must be looked at in order to yield the best possible picture of the market a company wishes to enter. Concentration should be placed on gathering reliable facts
But beyond the immediate legal reasons, it makes good business sense to test the concept before franchising it. Joint ventured locations between a franchisor and its future master franchise partner can test such things as customer tastes, location development, staffing, and sources of supply through the “test kitchen” of a jointly owned and operated unit. While the franchisor may give up an immediate development fee and royalty stream it will gain a valuable understanding of the best business practices for transferring a business concept to a new country. (Pearce,
If we accomplish all our stated goals and are able to create a successful service business, we will look forward to expanding the business in the future. This decision will be made after seeing the results in the profits and taking in consideration how the market is working in the selected
Military manoeuvring refers to the ability to balance extreme demands between optimum preparation and speediness. While a group opts for speed over preparation, they risk losing its resources that are unprepared but they have the first mover advantage. In comparison, a group which prefers preparation over speed, they risk valuable opportunities in certain times, but they can analyse the enemy forces and improve their own forces and reduce the percentage of losing because they are fully prepared. Before Lifestyle International Pvt. Ltd was established by Landmark Company in 1999, India faced an economic crisis in the early 1990s, the crisis was finally solved by the government,