What Are The Pros And Cons Of Mcdonalds

McDonald’s has worked very hard in developing ways to do our part to help fight obesity. We have assembled Global Advisory Council to help guide us. The Council is comprised of international independent nutritional experts. With their ongoing guidance, we have been prepared a widespread promotional plan to incorporate nutritional

McDonald's Corporation is considered to be the largest fast-food operator in the entire World and was initially formed in 1955 after Ray Kroc had pitched the idea of opening up numerous restaurants founded on the original which was owned by Mac and Dick Mac McDonald. McDonald's in 1965 decided to go public and then introduced its flagship product, which was the Big Mac, sometime in 1968 (Botterill, 2007). Today, McDonald's functions beyond 40,000 restaurants in over 200 nations and have one of the world's most extensively recognized brand names. McDonald's sales started hitting around the mark of $58 billion corporation -wide and over $30 billion in the United States alone in 2012 (S&P).

In 1940 two brothers, Richard and Maurice McDonald, formed a burger bar in California which would over time become the largest fast food restaurant chain in the world. In his famous book, George Ritzer defines McDonaldization as “the principles by which the fast-food restaurant[s] are coming to dominate more and more sectors of American society and of the world” (Smith). Eric Schlosser, a prevalent author that writes about the fast food industry, reports a one hundred thousand dollar annual profit from McDonald’s towards the beginning of their establishment (Chew on This 30). With all the revenue and success McDonald’s has, it is rather surprising that they have made almost no efforts to improve the healthiness of their menu. A study done by

The business operation of an organization is always influenced by the policies of state and its government. McDonald’s business is also under the control of government’s rules and regulations. The main issue of controlling food business is health and other issues are license, employee laws, tax issues etc. McDonald’s follows the local government’s policies as well as foreign investment policies on its franchise business strategy. Political instability of local state also affects McDonald’s business.

McDonalds is a corporation that has great success because of good strategy and planning. In the next five years, McDonalds needs to keep up with the changes of the consumer and social

McDonald’s has been in business since 1955. It has positioned itself in the market as a low-priced, fast food restaurant focusing on hamburgers and other convenience foods. The company is currently faced with competition from Chipotle, a restaurant which offers fast and healthy Mexican food in the fast-casual dining segment. Both restaurants are competing for customer dollars and while they both offer fast convenience there are differences in their food offerings. McDonald’s has always offered a fast, basic meal at a low price. In comparison, Chipotle offers fresh, quality Mexican food fast at a low price. Analyst have suggested that Chipotle would bring an end to the fast food burger chains that have long dominated the industry. McDonald’s must determine if Chipotle is a competitive threat and if so how to address the threat in the market.

•In the recent times McDonalds has been blamed for the high fat content in its products and many consumers perceive that the food served at their outlets is not healthy. Also, the consumers are becoming increasingly health conscious these days. McDonalds

Macdonald’s offers a strict, but mutually beneficial franchising and licensing agreements that have a term of 20 years (McDonald’s, 2014). Before an individual obtains a franchise or a licensing opportunity, a careful scrutiny of the restaurant location must conform to expectation of future growth of the business. The scrutiny ensures long-term profitability of the restaurant. The process of setting up a restaurant is very thorough. The franchising and licensing agreement allows the corporation to have enough cash for further expansion. Expansion creates dominance and goes a long way to stamp authority as a

“Buda-bup-bup-bup, I’m Lovin’ It!” Once you hear this noise: hide. All too commonly, Americans have traded in their beloved home cooking for the fast-food restaurant called McDonald’s; partly because of its swift delivery, but mainly because they are everywhere. In the small town of Claremore, Oklahoma (with a population of only 18,000), there are two: the convenient café and the “Oh my gosh they screwed it up again!” eatery. These tantalizing restaurants are illustrious for their massive amounts of calories and fat in each addicting bite, and have been serving the now-suspecting public for 71 years. In response to obesity trends in western nations and in the face of criticism over the healthiness of its products, the company has modified

According to Viola, Deborah, et al, they did not find enough proof to connect fast-food companies to obesity or health crisis. Instead, the policymakers should embolden the supermarkets to offer healthier choices (424). On the other hand, Schlosser believes that people choice of food has always been resolute by a complex interaction of social, economic, and technology ( 3). What he mean by this, is that people are influence by the media and they themselves, in which they create, share or exchange information and ideas within them. "In 1968, McDonald 's operated about one thousand restaurants also today it

When a food franchise is labeled fast food it is only for two reason: it is fast and greasy meaning that their should be no excuses made up that people did not know it was bad for our bodies. When these delicious famous companies were formed they only focused on attracting customers, but times have changed and so they have adapted to our health. Mcdonald's is one among many companies that have changed their recipe and introduced new products that are a healthier option compared to the original in order to combat obesity, but this can not be a one man fight. Michael Moss, a New York Times investigative reporter and 2010 Pulitzer Prize winner, describes in his article, “The Extraordinary Science of Addictive Junk Food”, how CEO’s and food scientist have done their part by addressing the issue and finding alternatives. An example of this was the congregation on April 8 of 1999 to “warn the C.E.O.’s that their companies may have

Threats: McDonald’s has a few threats that are a concern to them. The growing strength of the competition from Burger King and Wendy’s, among others, has decreased their market share. They need to think of new and appealing food items. The more health-conscious consumers become, the less likely they will want to stop at McDonald’s for lunch.

Obesity is probably the most significant issue facing the McDonald’s Company today. The corporation has been severally blamed for the menace due to its wide range of junk foods. As the world’s largest fast food company, it has become a target of most health related films such as Super Size Me. This is because the public blames the company for failing to give nutritional information concerning the items on its menu (Baron, 2010).

The second force that acts on the industry is the threat of new entrants. Fortunately for McDonald’s and it’s over 30,000 restaurants world-wide, the corporation has set itself in a position of dominance. Using a growth strategy, “McDonald’s is continuously expanding its reach which makes it increasingly difficult for new fast food restaurants to enter the industry, through franchising, McDonald’s is able to reach nearly every corner of the globe” (Shell, Ellen Ruppel).

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.