What Are The Pros And Cons Of Public Relations

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: The Public Relations game is fast changing. The industry has been found to be intimidating in its approach, especially for those who do not practice it. PR is no more cut and dry it used to be in the past. In the current scenario, the domain is all about maintaining focus on the art and science of creating and promoting favourable relationship with the public.
So, let’s start from the beginning. What does Public Relations is all about? Marketing professionals swear by this strategic communication process that helps to develop mutually beneficial relations between business conglomerates and the audience base. The keyword for PR is ‘relationship’ as it influences the audiences to buy a particular product by developing interest and investment
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So, PR practitioners need to monitor the Internet closely for any mentions of their customers.

Now, let us take a close look at some of the pros and cons of working in the field of PR. Although, opinion vary but majority feel that PR has more pros as compared to cons.

Pros –
 No two days are same in Public Relations, so you will never have to worry about doing the same thing every day.
 Apart from working with clients across varied industry domains, creativity rules Public Relations.
 Interacting with people from different walks of life.
Cons –
 Yes, it can be exciting to work on different things and interacting with types of people, but some days you will perform not-so-interesting tasks as well.
 Identifying ‘newsworthy’ stories is not an easy task.
 Interacting with people all the time can be exhausting.
 Long and unpredictable work hours.
Experts recommend internships for people who are keen to become a part of this domain as it helps to understand the nitty gritty (lifestyle, functioning, etc) of the

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