What Are The Pros And Cons Of Starbucks

Starbucks Coffee originated in 1971 as a coffee and tea café opening in a small neighborhood of Seattle, Washington (Starbucks Corporation, 2010). Starbucks continued its service for Seattle residents for a decade when the new director of retail operations and marketing, Howard Shultz, decided to make some beneficial changes to the company. After two years of employment Howard Shultz decided to expand Starbucks outside of the Seattle area. In 1987 Starbucks was entering in the coffee market and the few numbers of Starbucks were now becoming a corporation (Starbucks Corporation, 2010). Fast forwarding to current times, Starbucks is

The first Starbucks opened in 1971, in Seattle’s historic Pike Place Market. The name, inspired by Moby Dick. Howard Schultz (Starbucks chairman, president and chief executive officer) had first walked into a Starbucks store. “He had a vision to bring the Italian coffeehouse tradition back to the United States. A place for conversation and a sense of community.” A third place between work and home. From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. ("Company Information | Starbucks Coffee

The next ten years of the Starbucks timeline will conclude events from the years 1990-2000. In the year 1990, according to starbucks.com, Starbucks had expanded its headquarters in Seattle and unveiled its Starbucks Mission Statement. The company had closed the year totaling in 84 stores throughout the United States. In 1991, Starbucks became the first privately owned company to offer a stock option program to its part-time employees alongside with their full-time employees. It also opened its first licensed airport store at the Sea-Tac International Airport in Seattle. The following year, Starbucks completed its initial public offering and is was longer a privately owned company. In 1993, the company announced its first two for one stock split and closed the year with a total of 272 stores

The original Starbucks was founded in 1971, in Seattle’s historic Pike Place Market, by three owners Jerry Baldwin, Zev Siegl and Gordon Bowker; who later hired Howard Schultz to be their director of sales in 1982 (Sun). During one of Schultz’s trip to Italy, he saw the essence of how cozy little coffee shops on neighboring street corners played a vital role in the social life of most Italians. It was the main point for the neighborhood, where friends met, mingled

Starbucks customers are diverse, well educated, young business people looking for a quick and easy way to grab coffee on their way to work. Starbucks values a strong relationship with their customers so they are

16,000 stores in 94 countries such as: Asia, Europe, and the Middle East (Sewer, 2004). Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold beverages, snacks, pastries and items such as mugs and coffee beans. The first Starbucks was opened in Seattle, Washington, in 1971 by three friends: Jerry Baldwin, Zev Siegel and Gordon Bowker (Sewer, 2004). Howard Schultz, an entrepreneur joined the company in 1983 and later becoming the

Major coffee house chain Starbucks Corporation was founded 1971 in Seattle Washington. Since then the CEO Howard Shultz has successfully made the company to multibillion dollar corporate, and one of world’s most known brand. Starbucks Corporation went public in 1992 and grew rapidly throughout international market. The company had Solid growth, and by 2006 it had 12,440 stores, with net revenue of $7.8 Billion and net earnings of $564million. Since the year 2000, the company has been opening around 1000 new store each year, and 85% of store were owned by them, instead of franchising. The Starbucks Corporation is known for their great employee benefits. They offer benefits such as healthcare coverage for any employee including the part

Starbucks was initially opened at 2000 Western Avenue, Seattle, Washington on 30th March 1971 (Wach, 2011). Starbucks continued to stay located here until 1976, it was then moved to 1912 Pike Place Market (Brewer, Brissenden and Carmin, 2003). Starbucks was a product of the merger of Jerry Baldwin, Zev Siegel and Gordon Bowker (Pendergrast, 1999). Starbucks originally started off to sell whole roasted coffee beans to the public, initially no brewed coffee was sold it was used as samples for the buyers (Dono Reeves, 1992). Howard Schultz the Chairman and CEO of Starbucks experienced Starbucks in 1981 with his first cup of Sumatra and joined the company a year later. Howard then traveled to Italy in 1983 and was completely mesmerized by the Italian coffee bars, he then brought the coffeehouse vision back with him (Starbucks Coffee Company, 2014). In 1998 Starbucks entered the European market (Starbucks Coffee Company, 2014), Starbucks paid a whopping $83 million to start the chain in Britain with 56 coffee shops (McDonald's Corp., 1999). Starbucks

In all companies, there are many strengths, weaknesses, opportunities, and threats. Starbucks is one of the world’s leading coffeehouse chain. The beginning of Starbucks was in 1971, the first store ever to open in Seattle’s Pike Place Market. Thanks to Howard Schultz the founder of Starbucks the beginning was far from the end. Schultz was bright and new that Starbucks would have a future. In 1987, seventeen stores open in Chicago and Vancouver. 1988, thirty-three stores were open, Starbucks committed to giving their employees full/part time jobs with full health benefits. In 1991, Starbucks first store in an airport, having 116 stores open at the time. 1994, 425 stores opened, first drive-thru was established. In 1995, they began selling the world’s most popular and favorite drink the Frappuccino, with 677 stores opened. 1996, the first store opened outside of North America in Japan and Singapore, having 1,015 stores. In 1998, Starbucks partnership with Magic Johnson, opened stores in underserved neighborhoods, with 1,886 stores. In 2002, the best thing any store can have is Wi-Fi, Starbucks launches free Wi-Fi in stores, over 5,800 stores. In 2006, Starbucks launches the industry’s first paper beverage cup containing post-consumer recycled fiber, with 12,440 stores opened. In 2008, Starbucks adopted a new mission statement, “To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.” With 16,680 stores open. In 2011, launch first annual

Service Innovation: Starbucks also paid great attention to customer needs for the development of new services. Headquartered in Seattle, Starbucks is trying various business ideas to attract people into the store, to extend the dwell time. In Starbucks, you will feel the music in the air swing your breathtaking. Store often play some jazz, country music and piano solo . These happen to be those stylish, trendy,white-collar pursuit of avant-garde. Every day people facing strong pressure to survive, they needed spiritual comfort , the music can help them to relax. Since 2002 , Starbucks provied high-speed wireless Internet access in North America and Europe 1200 launched, portable laptop

Starbucks Corporation is a specialty coffee retailer, roaster and marketer internationally. Jerry Baldwin, Zev Siegl and Gordon Bowker established the first stand-alone Starbucks coffeehouse was opened in Seattle, Washington in 1971. In 1987, the original founders sold the company to the present CEO Howard Schultz for $7 million (“Starbucks Corporation”). Currently having 22,519 retail stores worldwide, Starbucks has developed into the largest coffeehouse company globally (“Starbucks Company Profile”). They sell a variety of products, such as handcrafted beverages, packaged coffee, bottled drinks, tea, single-serve products, merchandise and snack, at licensed stores and grocery markets (“Starbucks Corporation Public Company Profile”).

this is particularly a major advantage for a licensor who has restricted cashflow to set up full operations in a remote nation. Along these lines the firm can decline its extension costs through authorizing.

Starbucks to provide high quality products and provide our customers with quality service, they are prepared to pay more for better quality and better service. Starbucks to maintain the quality and level of service coffee purchases to prove a higher price. Starbucks took a lot of effort to stand out from the competition: new kinds of specialty coffee drinks, interior design to make time spent at Starbucks more enjoyable, new services (Starbucks goes mobile), Starbucks social networking communities, this creates for customers provide additional value, they are willing to pay more. Overall Starbucks is a strong global brand positioning itself as a coffee expert, whose product is based on the price of the relevant brand of high-end

“The first Starbucks opened in 1971” (Starbucks, 2015). Howard Schultz joined Starbucks in 1981. Two years later, he traveled to Italy. The Italian coffeehouse tradition he discovered there intrigued him. He departed Starbucks for a short period and returned in 1987. By this time, his global vision was set and a change was occurring” (Starbucks, 2015). In 1987, Starbucks opened its first international store. It was located in Canada. By 2008, Starbucks entered into 49 other countries. They had expanded to having 16,680 stores.

Coffee is served quick and not everyone has the time to make their own coffee. There are a lot of Starbucks stores selling coffee daily. The more stores they have the more they sell. And their variety of coffee flavors that appeals to all sorts of people with different tastes. Starbucks it’s a common destination people go to meet friends, work and just relax. Not to mention, the vibe is very chill and Starbucks offers amazing drinks and snacks.