What Are The Pros And Cons Of Explainer Videos?

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

As the people are watching the television, millions of dollars are used in the commercials. All commercials include big companies like Bud Light, M&Ms, and Doritos. These advertisers spend significant amounts of money, so that consumers will be able to buy their products. One of the commercial that stands out to the me is the Hyundai Genesis with Kevin Hart entitled “First Date. The makers of the commercial use a variety of techniques to persuade people to buy a Hyundai Genesis because of a special feature that other cars don’t have. By persuading people, the author has a purpose, audience to make this commerical. Also they use rational appeals such as ethos,pathos and logo.

The use of effective persuasion techniques will not only the marketing and sales personnel to make more sales and meet the targets but also enable them to have an edge over the competitive environment. So of the techniques used in the commercial video from state farm insurance company on one hand show an effective means of communicating to convince the audience while on the other hand, the video is too complex to comprehend for an a normal and uneducated citizen. Here are some of the effective persuasion techniques that have been used in the commercial to reach out and convince their target audience to use and stick to the company’s insurance services. Moreover, these techniques are aimed at making the incumbent customers to become more loyal to State Farm insurance. According to Petty, Richard and Cacioppo (1984), there are two routes effective persuasion no matter the kind of media used to deliver the message to the audience. First, one can persuade effectively by building a central argument(s) in the message. Secondly, the persuader can effectively deliver the message to his or her target audience by trying to appeal to the audience by associating the message with what they can accept favorably. Usually, the favorable peripheral cues in the message lures the

As any cliché artist would say, “I started drawing a lot when I was younger;” but not me –I can’t remember when I started to enjoy the arts. I have always been driven to create and express myself. I painted scenery to calm my nerves, draw intricate objects to focus on details, and draw dynamic poses to allow development of my eye. The mountain of used sketchbooks fills its’ own bookcase, dating back to early elementary years when I would create little stories much like a comic book. Despite my deep love for the arts, I always loved animation much more. Animation is the perfect blend of drawing and creating visual aid, while elaborately designing a storyline and plot to engage the audience –animation lets the average audience member to feel

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

Have you ever wondered how advertisers come up with trailers or commercials? Or if there is a formula or specific ingredients for which advertisers make their advertisements? I am here to tell you that there is a formula and there are key ingredients to make an effective trailer or commercial. In the world of commerce professional advertisers use rhetorical devices as their ingredients to cook the best trailer that will attract customers to buy many things. The most common forms of rhetorical devices are pathos, ethos, and logos, these devices make a statement more persuasive but what separates a good advertiser from a great one is the way that they use these devices. Advertisers are experts in using these devices in combination; and the only way to know how to combine them is by studying your audience. Video game advertisers have specific ways to persuade their audience to buy a game. Today I will be studying this pattern in a video game trailer of “The Last of us” by Hydrawlik. I will analyze the combination of rhetorical devices that are used in the trailer and evaluate their effectiveness. This video game trailer uses these rhetorical devices effectively to attract the audience’s attention in order to lure customers to buy the product. Rhetorical devices are used for specific reasons for example Pathos is used to incite emotional responses, logos to prove that the game has exactly what the audience wants, ethos to develop a sense of credibility in the advertiser

Over 17 million cars and trucks are sold around the world every year. Amongst the plethora of car companies aiming to convince shoppers that their car is paramount, marketing teams ought to go the extra mile. By developing a persuading advertisement, companies are more likely to sell their products. On February 6, 2011, Volkswagen aired a Superbowl commercial for the first time in over ten years. This commercial would be one that awakens the inner child of millions. By employing pathos, ethos, and logos rhetoric techniques, Volkswagen is able to appeal to consumers in order to sell their new car.

In many people’s opinions, animation means funny and humor and designed for children. The content of the animation is nothing more than fairy tales, legends, fables, etc. Animation even becomes a symbol of Disney cartoon. However, if we re-examine the animation from another point of view, we will find that it has grown out of a single commercial mode constraints. Some of the animations are complicated, obscure and abstract. Variety kinds of visual images in it stimulate the audience's optic nerves. This is the salient features of experimental animation. Experimental animation belongs to the field which between film and pure art. Innovation is the soul of it. In the production process, the

What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

The effectiveness of a commercial can be scaled through its use of rhetoric. The amount of ethos, pathos and logos each commercial uses in an equal and helpful manner allows for a greater amount of persuasion in the audience. In order to create an effective ethos, the speaker has to show an appeal to credibility to the audience (Ramage, et. al. 106). In order to create an effective pathos, the speaker has to have an appeal to the beliefs and emotions of the audience (Ramage, et. al. 107). Logos is “the strength of an arguments support and its internal consistency” (Ramage, et. al. 67). All together these rhetoric appeals create a more effective, persuasive argument because they cover all the fundamentals for an argument- reasoning, feelings,

The power of storytelling can create connections between people and allow individuals to find their inner

The average person will watch approximately 2 million commercials throughout their lifetime. In this technologically driven environment, it’s the most effective method of appealing to an intended audience. However, there is a lot more to an advertisement than meets the eye. There are numerous methods being used in order to appeal to the audience. Corporations and businesses focus on rhetorical appeal when it comes to creating a successful advertisement.

Before computers became universally used and accepted motion pictures were made using traditional animation. It was a process that most animated films were created with during the 20th century. Individual frames were typically photographs of drawings. In order to create the illusion of movement, animators created each frame slightly different than the one previous. This process was used to create the treasured classics Pinocchio.

The demographics of the population that like animation encompasses baby boomers, adults and large numbers of children alike, leads to an improvement in the revenue and exposure for the animation industry (See Exhibit 1 for Percentage of total births). Therefore the social factors are also favorable.

It makes one think about the outcomes and the foreshadowing of the story and it raises the level of imagination by producing nearly impossible feats of courage and technology. A lot of animation has made its way to the U.S. Some shows include Speed Racer, Astro Boy, Voltron, and Robotech. These shows were ones that hold watchers' attention for about 30 minutes each day.