What Are The Social Factors Affecting Starbucks

Starbucks is dominant coffee brand in North America, which also is well-known worldwide. Established in 1971 as coffee shop oriented to a niche of coffee purists, in late 1980’s it turned to be a constantly growing chain of stores that sold whole-beans and premium-priced coffee to mostly affluent, well-educated customers. In years 1992-2002 company was showing at least 5% annual growth. And by 2002 Starbucks was serving already 20M customers in 5886 stores (both operated and licensed) around the globe, had $3.3 billion net revenues and was opening 3 new stores a day in average.

Founded in 1985, Starbucks is one of the largest coffeehouse companies in the world with over 16,000 stores in 50 countries. This report evaluates major internal and external factors affecting Starbucks using various analytical techniques. Based on the Starbucks brand in UK, it identifies suitable marketing strategies for Starbucks to expand its business in the UK market within the next two years. In line with the chosen marketing strategies, recommendations for the marketing mix are discussed.

Starbucks is rated as the number one World’s leading coffee distributor. Customers satisfactions are always be in the center of their business and the company works consistently to maintain it as customer look forward to a unique experience when visiting one of Starbuck stores. With over 12,000 stores worldwide, Starbucks has always aimed at achieving and maintaining competition in the industry.  Starbucks success reside in many factors :  the company is admire and respected worldwide,employees are recognized and respected for what they contribute to the success of the company. Open communication

Organizational change is a focus for Starbucks. The resistance to change needs to be a consideration for the company. Starbucks needs to focus on how to communicate the change in the organization and the attitudes that come with the change, whether it is positive or negative. Starbucks needs to establish strategies for managing the attitudes and the role of the president, manager, and employees with the proposed changes. Starbucks also needs to consider how the combination of the leadership and communication strategies mitigates resistance to change.

In preparation for finals week, caffeine is at the forefront of every student’s mind. When you’re trapped on campus for hours at a time, studying, and there are two Starbucks locations, as well as a Starbucks truck, a cup of coffee is never far from reach. Because I have recently had to forgo Starbucks due to its expense, I am extremely interested in how so many so-called broke college students are able to frequently visit Starbucks. I am also curious to see how race factors into drink choices, so I formulated the research question: What is the relationship between race and socioeconomic status (based drink choice)? Though it is a bit of a leap to determine socioeconomic status based off of one’s drink choice, I do think that if someone is

This shows that organizations can be affected by negative and positive both behaviors during the change process. Starbucks always faces challenges and resistance whenever applies the change, there are some effective principles that can employ to manage the resistance during strategic changes, such as (Campbell, Stonehouse, and Houston,

For more than three decades since Starbucks started its operations, the company was considered as a leading coffee chain operator. However, in 2008, the company faced a significant financial downturn that almost cost it its position in the marketplace. Through strategic planning and adopting a differentiation strategy, Starbucks, under the CEO Howard Shultz, recovered from the financial decline to regain a competitive advantage over other big companies like McDonald's and Panera Bread. This paper will discuss the business strategy and management for Starbucks Company and emphasize the importance of business strategy. It will cover the strategic basics of Starbucks, its financial downfall, an analysis of its profitability and a comparison with its key competitors as well as its technological threats and opportunities.

Similarly, companies such as Starbucks was affected by changes in leadership and competing with other companies that also saturated the market. Starbuck was a very successful company because they was able to provide a relaxed atmosphere that allowed people to converse with family and friends, have meeting, read, and use internet access all while drinking a cup of coffee. Starbucks customer flow was beginning to decline because the customer were growing tired of spending $4 for a cup of coffee when they can get similar coffee at the competitor i.e. McDonalds, Dunkin Donuts, or Seattle’s Best. In 2008, Starbucks listened to the customer and began revitalizing and going back to the basics. They removed distracting items from countertops such as books, CDs, breakfast sandwiches and began to focus on the product itself which was coffee. In making these changes, Starbucks was able to slowly start growing again and was able to continue to make strive to internationalize.

in the specialized coffee industry, Starbucks cemented its hold on the market by hosting free wireless

Starbucks faces a difficult and controversial management challenge. The company’s most recent market research has revealed unexpected findings implicating that Starbuck is not always meeting customer’s expectations in the area of customer satisfaction. The purpose of this memo is to analyze and provide recommendation on whether or not the company should go forth with a $40 million investment in additional labor in the stores. This $40 million investment is necessary in order to bring service time down to a three-minute interval and ultimately increase customer satisfaction. A marketing strategy and corresponding recommendation will be provided for your approval.

While there are many discrete tasks that must be performed to implement the strategic plan, the good news is that Howard Shultz, Starbucks’ chairman, has already built an organization that has proven the organization can carry out the strategic alternatives focusing on growth. Both the organizational culture and organizational capability for executing strategy are in place. The key will be in choosing an excellent team that includes all levels of management, assigning the right roles, and letting the team make the right strategic moves. Kathleen Eisenhardt, professor of strategy and organization at Stanford University, believes that “if you begin with the right people, you can more easily adapt to a fast-changing world because the right people already are adaptable and self-motivated” (Fuller & Green, 2005).

In general the coffeehouse industry in the United States was experiencing an increase in coffee consumption per capita due to the “Starbucks effect”. At this time Starbucks was operating approximately 20,000 stores in the United States and was living a fast expansion strategy worldwide.

The next part is to evaluate the current and future threats Starbucks is facing. In the event of another economic downturn, coffee may be something that some customers will not find it as a need. Though the current economy has somewhat improved but there are still people without jobs and incomes and may curb their

This case assignment discusses the history of Starbuck’s accomplishments as they entered the American coffee culture heritage. In 1983, The chairman and CEO Howard Schultz traveled to Italy and had a dream to carry the Italy coffeehouse ritual back to the United States. Schultz was focused on creating an environment meeting company that makes good coffee but also be a social experiment. Starbucks today opened more than 19,000 stores functioning in 62 countries. Starbucks has numerous rewards that globalization has offered and they have significantly benefited from it, while in the coffee industry. Starbucks has a wide-range in marketing strategies to benefit the customers. During the different obstacles that Starbucks has encountered, they must stay reliable in quality and uphold to adjust to different customer values.

The HR management practices at Starbucks are tied to its business strategy by ensuring the