“It takes someone strong to make someone strong.” With that powerful and emotionally riveting ending, Procter & Gamble’s Olympic advertising campaign “Thank You, Mom” went viral and attracted over 20 million viewers on YouTube. In P&G’s video ad, several young athletes facing frightening situations including bullying, stalled elevators and approaching tornadoes were consoled and fortified by their brave and unflappable moms. Growing up, the athletes, accompanied with the courage and strength provided by their moms, managed to work through challenges associated with training and eventually performed extraordinarily during the 2016 Rio Games. P&G’s commercial, though embraced as celebratory, seems pretty insulting to me, for it confines all women to the prevailing and misleading stereotypes of housewives and caregivers. …show more content…
Johnson’s Baby, Seven Generation and other famous American household and personal products companies are all obsessed with depicting moms joyfully engaged with kids in their campaigns. In fact, researchers have found that U.S. women were portrayed as professionals in only 5.4% of commercials. In contrast, when ads included images of housekeeping, men were basically non-existent, appearing in measly 1.4% of ads (Paek, Nelson, and Vilela, 2011). In modern society, however, fathers and mothers normally share the work of parenting together. Thus I find it hard to believe that there are not any fathers in any of those athletes’ lives who train them, drop them off at school and make them suppers at home. So why do household products companies automatically alienate half of their target
Ram’s advertisement immediately begins by utilizing logos and pathos to embolden women to fight against stereotypes. First, the commercial’s narration uses a series of repetitive rhetorical questions to inspire the audacious emotions of the audience. Ram repeats “have you ever thought” multiple times to capture the female viewer’s attention. This technique establishes an understanding and inviting tone that prepares the viewer for Ram’s overarching message. Next, allowing the viewer to ponder these rhetorical questions, Ram briefly pauses the narration. Following this pause, Ram articulates their message: “You can break a stereotype and throw it into a whole ‘nother gear. Because
Ram immediately begins their advertisement by utilizing logos and pathos to embolden women to fight against stereotypes. First, in the narration, the commercial exploits a series of repetitive rhetorical question and appeals to the audacious emotions of the audience. Ram repeats “have you ever thought” multiple time in order to capture the viewer’s attention. This use of rhetorical questions establishes an understanding and inviting tone that prepares the viewer for Ram’s overarching message. Next, allowing the viewer to comprehend these rhetorical questions, Ram briefly pauses. Following this pause, Ram articulates their message: ‘You can break a stereotype and throw it into a whole ‘nother gear. Because the courage
Impregnated while on the ball of her running career in Louisiana State University track, Heather Van Norman fought to survive as a young woman and athlete. She ran, baby and all, during her career as a collegiate track runner at LSU in the 1990’s. But even before she would sprint to victory as an outstanding track runner, mother of Odell Beckham Junior, and ladies’ coach for track, field, and cross-country, Van Norman had to face the harsh realities of paying for college and working for her time as an on-team performer. Eating, sleeping, and breathing her life as a full-time student, the young woman had to overcome the monetary and physical hardships with only the help of herself, her family, and her community’s support (Reusse 2).
A significant change brought during wartime was by The General Engineering Company (GECO) in 1941. More than one-third of the employees were women, and GECO was beginning to establish its own recreational department (7, 102). With GECO initiating recreational activities for both men and women, other plants also began to increase the emphasis on sport for women (7, 103). By the mid-1970s, parents began to raise awareness that their daughters weren’t being treated the same way as their sons in sporting opportunities (7,
Michael Mccarthy states, women are now equivalent consumers at Dick’s Sporting Goods when buying for their families and themselves. In the “Choices” commercial, it shows the expected role of the mother in families. For example, the mothers were the ones who picked up the children, cleaned up toys, and watched the children during the day time. The role of the woman was shown as the dominant parent in the children’s lives especially because the fathers were not shown. I found this interesting because it definitely emphasizes how women are expected to be the caregiver and maintain the responsibilities that they need to complete as well.
In the late 1800’s Europeans took over Africa, took their resources,enslaving the Africans, and changed the course of history. The Europeans took over Africa, which is called The Scramble For Africa, in 1884-1914. The Europeans took over because Africa was rich in raw materials, they wanted power, and they thought their culture was superior. The driving force behind imperialism was need for resources, political competition, and technological advances. One driving force behind imperialism was need for natural resources. Document E uses a bar graph to show imports and exports in 1854, and 1900 between Great Britain and South Saharan Africa. Great Britain made 3 million British pounds in 1854, and 21
Motherhood is known for its high level of responsibility, the changes it makes to a woman’s body, the toll it has on the mother’s sleep schedule, and the formation of a tight bond between mother and child. Due to those reasons and countless others, some professionals in the world of sport question whether or not a woman can find a balance between the demand of being an elite athlete and the fulltime job that comes with being a parent. The research on this topic is somewhat limited, but I am confident that the sources used in this paper are good quality. I have compiled qualitative data from four separate scholarly papers and two news articles. My best evidence came from one case study conducted by Heidi Vollstadt Freeman (2008), which analyzes interviews with eight different mothers during their post-partum return to training for the Olympics. My key findings included a trend of the athletes compartmentalizing/separating their home life from their sport life and the importance of a strong support system. The bottom line is, while struggles were apparent regarding what the demand of training and competing took from home life (lack of time and energy after intense training sessions and financial/organizational travel obstacles), the mothers found that their new family life helped keep them motivated, increased their enjoyment for the sport, eased pressures leading up to competition, and boosted their performance.
Within these recent years, women sports have taking a huge turn around even if the stats and numbers say otherwise. The fast uprising, influence and value of women sports fans has been one of the most distinctive changes in the sports marketing landscape in the last 40 years thanks to the Education Amendments and Title IX. We can see the impact of the second generation of young women growing up with much interest in sports, and female sporting celebrities who are closing the gap with their male counterparts. Many give the credit to this thanks to the US national soccer team. When they won the World Cup in 1991 the nation had no idea it had happened. In 1999 the team got to the final again and that game got millions of fans supporting there
Throughout ancient history, one can find many different examples of civilization, each with different geography, political systems, and cultures. Although many of these empires were prominent and influential, one could argue that the two most contrasting, impactful civilizations were perhaps Egypt and Mesopotamia. These two empires had entirely different circumstances in terms of the land they were erected on, the peoples both in the land and surrounding it, and the social customs that developed. However, in spite of the wildly differing conditions, both Egypt and Mesopotamia were able to develop in such a way that the two cultures were both in a position to leave behind impactful legacies that still influence the world today. Before one considers how Egypt and Mesopotamia differ socially and politically, one must first understand the different geographies that drove
Female athletes constantly battle to adhere to the feminine social role, as well as the masculine athletic role that accompanies all levels of sport (Martin & Martin, 1995). These stereotypical roles are portrayed in the media frames imposed upon society, and they are contributing to the role conflict experienced by many young females. It is important to understand the media frames utilized in sports magazines, so the public, especially young athletes, will have the knowledge they need to identify these frames and counteract the damaging effects they may cause. With a better understanding of what frames are used to portray female athletes and women’s sports, it may be possible to increase public awareness concerning the framing issue, counteract these damaging frames, and change the public’s opinion regarding female athletes and women’s sports. The media also differ in how they frame female and male athletes in terms of attractiveness versus achievement, which devalues female athletes by emphasizing their appearance over athletic accomplishments (Knight & Giuliano, 2001; Carty, 2005).
One of the hardest things for most mothers, especially my own mother, is to see children being hurt either by physical or verbal violence. Procter and Gamble use this to their advantage by showing racism taken by children at different ages in life. This may lead not just African-American mothers but American mothers to be saddened by this advertisement and see how hard it can be for the African-American race. This, as explained by the spokesman for Procter and Gamble, is the company’s main
Being a mum of two boys I always had a soft corner for mums especially ones with sick ones. This Sickkids VS Momstrong campaign (developed by Cossette) instills a new found respect for all the brave mums out there. Usually such videos depict the little children as the superheroes(who truly are at the end of the day) battling every day with resilience and thirst for life. But this advertisement ruthlessly captures the true vulnerability, the raw emotions, the stab-in-the-chest kind of poignant sentiment which these mums have to live through incessantly.
In Glenn Sacks essay, “Stay-At Home Dads” he informs readers of the role that he plays as a stay-at home dad and shares the advantages that it has in his family's everyday life. He says, “Men generally focus on their
Media has greatly influenced everyone’s lives for decades; some of these influences are from commercial ads played in-between one’s favorite TV show or during breaks in a football game. Commercial ads have to showcase their product by appealing to the viewers' emotions while also being persuasive. In February, Under Armour released a commercial that has influenced many and has taken a different route of persuasion, which showcased behind the scenes of a life of a gymnast. The “Rule Yourself” ad campaign shows gymnasts training day and night to go to the 2016 Rio Summer Olympics. “Rule Yourself” by Under Armour depicts their brand by not selling a product, but by showing how athletes, like gymnasts, have to train to achieve their superhuman
I have found the process of self and learning reflection to be very therapeutic and using the Blackboard Learning Tool, (Blackboard Learning, 2013) focusses my thoughts and my state of being. I have committed to journal entries on a biweekly basis on a Wednesday and Sunday evening. A key tool for effectively recording and unpacking complex information is the Henley Mind Map Tool. (Buzan, 2006), (Appendix 2 – PD1) The key focus on the journey of my MBA will be to manage my time effectively and make sure that my 60 hours a month are incorporated into my work and family life in a successful manner.