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What Are The Stereotypes In Thank You Mom

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“It takes someone strong to make someone strong.” With that powerful and emotionally riveting ending, Procter & Gamble’s Olympic advertising campaign “Thank You, Mom” went viral and attracted over 20 million viewers on YouTube. In P&G’s video ad, several young athletes facing frightening situations including bullying, stalled elevators and approaching tornadoes were consoled and fortified by their brave and unflappable moms. Growing up, the athletes, accompanied with the courage and strength provided by their moms, managed to work through challenges associated with training and eventually performed extraordinarily during the 2016 Rio Games. P&G’s commercial, though embraced as celebratory, seems pretty insulting to me, for it confines all women to the prevailing and misleading stereotypes of housewives and caregivers. …show more content…

Johnson’s Baby, Seven Generation and other famous American household and personal products companies are all obsessed with depicting moms joyfully engaged with kids in their campaigns. In fact, researchers have found that U.S. women were portrayed as professionals in only 5.4% of commercials. In contrast, when ads included images of housekeeping, men were basically non-existent, appearing in measly 1.4% of ads (Paek, Nelson, and Vilela, 2011). In modern society, however, fathers and mothers normally share the work of parenting together. Thus I find it hard to believe that there are not any fathers in any of those athletes’ lives who train them, drop them off at school and make them suppers at home. So why do household products companies automatically alienate half of their target

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