What Are The Strengths And Weaknesses Of BMW

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SWOT Analysis is a strategic planning method used to evaluate the strengths (strengths), weaknesses (weaknesses), opportunities (opportunities) and threats (threats) in a project or in a business. These four factors that make up the SWOT (strengths, weaknesses, opportunities, and threats). According to Bakri Abbu laris (2004), SWOT stands for Strengths word (S), weaknessess (W), Opportunities (O) and Threats (T). In English it can be summarized into cloth that represents strength (K), weakness (L), threat (A) and Opportunity (P). This process involves determining the specific objectives of the speculation business or project and determine and analyze the internal factors and external lead to the achievement of the objectives of a SWOT analysis.…show more content…
High cost structure 3.Highly skilled workforce 3.Too new acquisition and strategic 4. Corporate Social Responsibility (CSR) 4. Perception of high prices 5. Strong brand presence in China 6. Environment friendly…show more content…
The first weakness in the company BMW is a high cost structure. Produce high-quality cars and decision-making is difficult for a skilled workforce to produce cars at a high cost to the business. BMW's cost structure is higher than most competitors such as Toyota, GM and Volkswagen. In addition, the weakness BMW's brand portfolio is weak. BMW company manufactures and sells only 3 brands are BMW, MINI and Rolls-Royce. While these brands performed well in their segment, they cannot meet the needs of a larger

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