What Are The Theories Of Marketing Theories

The first P that the paper will address is Product. Professionals, researchers, and students of marketing must understand the importance of crafting the right product to satisfy the needs of the intended consumer. This P has a lot to do with the product, from design to production to distribution. This P also has a great deal to do with the consumer. Professionals and organizations of marketing must know the target consumer very well. When the marketing professional or marketing firms has an extremely clear concept of the intended consumer, they will be in a strategically stronger position to introduce a new product or service. (Ehmke et al, 2005)

"The company that actually made the world realize the magic of software, and made computing accessible to almost everyone on the planet, is Microsoft," according to Business Insider. Through their invention of a user-friendly operating system, Microsoft helped make personal computers both cheaper and more useful. The rise of affordable computers with word processing, data storage, and programmability features led to the widespread use of computers in schools, which laid the foundation for the growth of computer science, thereby giving rise to an explosion of new technology. In addition to transforming education, Microsoft's products transformed business. Microsoft's Office Suite and Azure cloud platform have fueled small business growth through the use of Excel spreadsheets for budgeting, PowerPoint for presentations, and Azure for data connectivity. According to NetMarketShare, Windows holds 91.53 percent of the desktop market share. This overwhelming market share demonstrates how Microsoft influences the way the world does business. With the Xbox gaming system, Microsoft made a profitable leap from business to entertainment. Microsoft's Xbox systems are the most popular game consoles in the world, poised to become even more popular as China has ended its ban on foreign gaming systems. Due to the Xbox's price point, ability to run PS3 games, and live features,

Microsoft is the biggest multinational corporation in the personal computer industry which owned major of the market share (over 90%) in Window Operating System (Windows Phone, 2015). In the year 2010, the Guinness Word Record for being the fastest-selling consumer electronics device ever released had break by the Microsoft. Microsoft also has the greater financial power that Nokia unable to compete. In the year 2008, Microsoft bought over the Symbian and makes the OS as free to use by everybody. It is because it wants to motivate people to create applications on Symbian to compete from Android and IOS. Microsoft also was once a dominant player in personal digital assistant

Microsoft, a key figure in the technology industry, presents many key products and services that help the technology industry grow to where it has gotten. Microsoft is a corporation that is the NASDAQ market. The company provides products and services in the technology industry. The products highlighted for the 2015 fiscal year for Microsoft were the Surface family, Microsoft Office 365, and Xbox console to name a few. Microsoft has a retail sector that have both online and in store locations, with addition to business to business commerce. In the SEC 10-K analysis for the fiscal year ending on June 30, 2015, Microsoft includes key financial features to include nonmanufacturing (selling and administrative expenses) to go along with the

Microsoft is a company that develops, licenses, markets, and supports software’s, services, and devices worldwide. Microsoft offers a lot of products such as windows and office. They also offer a range of products such as tablets. Microsoft’s software is what they are

The different marketing concepts that can aid in understanding a company includes company overview, mission and vision, organizational environment, competitive advantage, corporate and business strategies, organizational structure, organizational culture, social responsibility, company policies and company leadership. These concepts will be used in the discussion of findings for this report.

1- Self-actualizing culture, which not only values creativity, task accomplishment but also individual growth and satisfaction. These types of culture let the employees to improve, enjoy the environment of

Microsoft operates in many geographic locations around the world and are behind the world’s most popular desktop operating system in the world. Microsoft is primarily a software company but have flexed their arms into internet services and are behind certain products in consumer market which is directly against Google. Microsoft’s market includes end-customers, enterprises and institutions just like Google. Some of the key Microsoft products are Bing which is a search engine just like Google.com and Microsoft ad center which is a direct

Marketing is concept that helps determine the success of an organizational mission. Essentials of Health Care Marketing (2006) define marketing as, the execution of the conception, pricing, promotion, and distribution of the goods, ideas and services. The author, Berkowitz (2006) goes on to say, “in order to respond to customers, an organization must develop a product, determine the price customers are willing to pay, identify what place is most convenient for the customers to purchase the product or access the service, and finally, promote the product to customers to let them know it is available.” Often referred to as the four Ps of marketing strategy; the four main principles of marketing are: product, price, place and promotion.

Microsoft competes with some of Amazon, Apple, Google products ,but mostly with Sony, Nintendo, in this segment (Reutuer, 2017).

Microsoft Corporation was founded by Paul Allen and Bill Gates on April 4, 1975. It operate worldwide and have offices in more than 100 countries. Microsoft develops, licenses, and supports a wide range of software products, services, and devices that deliver new opportunities, greater convenience, and enhanced value to people’s lives. It offers various services, including cloud- based service, to consumers and businesses. It also design, manufacture, and sell devices such as Surface, Surface Pro, and Surface Book with its cloud-based service. In 1986, the company 's initial public offering, and subsequent rise in its share price, created three billionaires and an estimated 12,000 millionaires among Microsoft employees. Since the 1990s, it has increasingly diversified from the operating system market and has made a number of corporate acquisitions. Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office suite, Internet Explorer and Edge web browsers. In May 2011, Microsoft acquired Skype Technologies for $8.5 billion in its largest acquisition to date. During 2012, its flagship hardware products are the Xbox game consoles and the Microsoft Surface, a tablet can also replace a laptop.

Microsoft is the leading and the largest Software Company in the world. Found by William Gates and Paul Allen in 1975 Microsoft has grown and become a multibillion company in only ten years. It all started with a great vision – “a computer on every desk and every home” - that seemed almost impossible at the time. Now Microsoft has over 44,000 employees in 60 countries, net income of $3.45 billion and revenue of 11.36 billion. Company dramatic growth and success was driven by development and marketing of operational systems and personal productivity applications software.

The Microsoft Corporation is a publicly traded company. It was founded in 1975 and prides itself as a leader in software and product solutions for individuals and businesses. Their mission and vision is to be a go-to source for everyone globally, and to be able to consistently produce platforms and products superior to the competition. Their comprehensive line-up makes them a very competitive business in the market, and one that can partner with a multitude of sources. They feature a broad array of products and services including Windows, Office, Windows Phone, box, Skype, MSN, Bing and Surface (Microsoft, 2015). Technology changes have been promoted by the company, and they

* Self-actualization needs: the managers can give the employees in addition to growth opportunities, challenging jobs in which the employees’ skills and competencies are fully utilized.

Microsoft Corporation is an American multinational technology company with its headquarters in Redmond, Washington. The company basically deals in developing, manufacturing, licenses, supports and sells computer software, consumer electronics, and personal computers and services. Microsoft is well known for its software products like Microsoft windows line of operating systems, Microsoft window suit and internet explorer web browser. Research shows that Microsoft is the largest world’s soft ware maker and one of the most variable companies in the whole world. The company was founded by Bill Gates and Paul Allen in the year 1975, 4th of April with an aim of developing and selling basic interpreters. Microsoft Corporation has based its mission on empowering every person and every organisation on the planet to achieve more. It has also set its strategy to achieve its mission by building the best-in-class platforms and productivity services for a mobile-first cloud-first company. Microsoft aim or ambition is based on reinvesting productivity and business processes, building the intelligent cloud platform and creating more personal