What Are the Key Success Factors (Ksf) in the Japanese Marketplace

1917 Words Mar 8th, 2011 8 Pages
1. What are the key success factors (KSF) in the Japanese marketplace? 8 marks.

The key success factors(KSFs) in the Japanese marketplace is that Levi’s have successfully implemented the localization strategy.

As Japan is such a country that the consumption of the world’s luxury goods maintain in the first place.Many brands in Japan have a strong tendency. So if one product want to sell successfully in Japan, it must modify to meet the Japanese local needs and preferences. And they don’t mind whether the price is expensive or not.
Hence Levi’s success is also due to the localization strategy. Levi’s is a great mix with the Japanese environment.

Levi’s opened a corporation under a wholly owned subsidiary in Japan at the time when Levi’s
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8 marks.

The advertising of Levi’s in Japan publicize the American culture with a bold hand.
There are mainly three key points: spokesman’s image, the music of background, the choosing of advertising spokesman.

First, advertising spokesmans all have remarkable feature of American. For example James Dean, who is almost all key advertising spokesman’s image in Japanese’s mind.

Second, The music of background are nearly all English song. This way can quickly lead people into a atmosphere of American culture.
Finally, All spokesman are the famous young star of Japan. Why? Because those young star are the representatives of creative, energy , brave and success, which are just the American values. And Levi’s can be on behalf of American values that young country become the strongest country in the world by their own endeavor.

So LSJ’s advertising campaign stressing American values is success by spokesman’s image, the music of background and the choosing of advertising spokesman.
Levi’s deveple from a small company of producing a jean to a representative of American values in other countries’ image. Levi’s is success .
Levi’s deveple from a small company of producing a jean to a representative of American values in other countries’ image. Levi’s is success .
Nowadays, Japanese think Levi’s is fashionable and young .It’s not only a jean but also a culture that is a part of American culture.
Levi’s is success.

The Image of young
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