What Are the Strengths and Weaknesses of the Five Main Advertising Media

1773 WordsAug 24, 20108 Pages
What are the strengths and weaknesses of the five main advertising media? Advertising is a communication its soul purpose is to inform customers about various products and services and how to obtain and use them. Advertising is a business and its messages are conveyed to the farthest places on Earth. It uses all major medium to deliver its messages including television, movies, newspapers, radio, magazines, video games, the internet and billboards. Most advertisements are often placed by an advertising agency on behalf of a company. Where same are seen as the most effective and some cater their own target audience, advertisement product is like any other product in the world, it has its pros and cons. So you have to plan what you what to…show more content…
Also high definition radio, internet radio and as will as TV radio have become new mediums within the overall radio medium that are somewhat untapped in their potential, partially due to the fact that they have not been as successful as they were projected to be at their conception. With radio advertising can costs vary enormously and it depend very much on the time slot and length of advert. A typical slot of 25 seconds can be around £250 - £1000 per week, depending on the frequency and amount of listeners they have. Print Media Magazines/newspaper/ Billboards Magazines can be a pretty good way to catering to a particular target audience. Most magazines or newspaper at least about 30% of its audience is older than other forms of media where TV has younger and older audience. All magazines are simple general interest magazine, meaning you “Read what you like” if you are in to car’s you will read a car magazines or any other interest. Due to this fact, it is possible for a company to place something in a magazine that they know it will reach its actual target audience. By doing this it cutting out many of the sets of those audiences that would not even give an ad another second of their attention this is what TV and Radio are missing, Magazines are often kept for months. Your message keeps selling. Excellent picture reproduction quality and the paper are far superior to newsprint.
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