What Are the Strengths and Weaknesses of the Five Main Advertising Media

Advertising is used in the public to get the word out that a new product is here. Advertising informs people that this product may be something that they like and is useful to them. Without advertising, many companies would not be able to preserve their business. Companies have to make sure they efficiently inform the public what their product does because if the public has no understanding of the product, they most likely will not buy it. Advertisements are first used locally and can eventually become nationally if the business is doing well and properly informing the consumers about the product and its purpose. This can be done using social media, newspapers, magazines, or bill boards if they are wealthy enough.

According to Hearron & Hildebrand (2010) organizations must be aware of the audiences they are want to reach as well as how to broaden their reach in order to have positive results. The radio ad was chosen because it is an external marketing strategy and using radio is a positive way to get best results. Radio reaches millions of potential customers while they are driving in their vehicles listening to their favorite radio stations. Radio is on all the time and is in a sense everywhere as people listen to the radio all day even at work.

Some advertisement is better attracted to the TV because it need to tell a story on why you want to by it. It relies heavily on visual to sell the product not just words. Like the apple commercial we watched in class, it relied on people being able to see the concept of the video to get it. While on radio it just straight to the point on

    In today's society, we as consumers are exposed to media on a daily basis. Beginning the day with a glance at the daily newspaper and finishing the evening with a television program, the average person cannot escape the clutches of the media in its seemingly endless forms. Along with presenting objective information that includes local news, weather, and sports, a main function of modern media is advertising.

Have you ever watched a commercial and felt like it was made specifically for you? You may have felt this way because advertisement companies strive to target a certain group of people. These groups can range from children to adults and often target subgroups within the larger group. From cute animals to attractive men and women, advertising is strategically programmed to make the viewer want to be associated with the product. Advertisement companies use many techniques to persuade viewers to become customers.

An advertisement can be a lot like a persuasive essay. A promoter wants their audience to buy their product much like a essay writer wants their audience to buy into their thesis. Just like an essay an advertisement has a criteria in which it must fulfill in order to achieve its goal. Certain things the creators do will either help entice the audience , or will deter the audience from ever looking at the ad again. The general public will see thousands of ads in a single day, but only a handful of them will ever standout and be memorable.

When talking about the advertising, everyone would be familiar with it. Whether we give the extra attention to the advertising or not, we still can see and hear it in our everyday life. According to the Advertising Association of UK, the advertising is defined as “ a means of communication with the users of product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them.” Basically, advertising is a tool that help company deliver the message and create the awareness to the consumers about product and service available in the market. Advertisers help companies to create the appealing advertisement to attract the consumer to purchase the product with winning the competition.

Despite the rise in internet advertising, television advertising still remains dominant in most households, as part of their leisure activities. Television advertisements allow the majority of the firms to educate a wide audience about their products or services through actions, visual images and sounds. Even though television advertisement can be costly, it effectively translates messages clearly within a short period of time, hence, it remains as one of the top methods of advertising.

When T.V. became a factor in the advertising scene, some industry observers felt that radio advertising might become insignificant or even disappear. This has not been so, for radio operators have responded to the challenge by offering programmes that features music etc. which appeal to local audience consumers have responded very favourably to this approach. Moreover TV does not have much coverage in our country.

Advertising is the activity or profession of producing advertisements for commercial products or services. It is many things, for some people it is a job, for others it is a nuisance and for many it is a necessity. Throughout the years advertising has been forced to change greatly to keep up with the many different trends in our past and present, and it will continue to change as new trends come into the future. There are now many more ways to advertise products other than just on the Television, you can now advertise through online videos and on demand players, but this wasn’t always the case.

Kathy(2013) states that the next point is the disadvantage of TV advertising. The major concern of the TV advertising is the expensive TV ads. The company has to pay more when the air time is longer. The price will also depend on the time of advertising on the TV, for example, in the morning, afternoon, evening, night or midnight. The ad shown up, the company

Advertisement (ad) is an efficient & effective technique to promote products, services, and/ or ideas. It is a paid form of non-personal communication wherein business information is made available for potential customers.

Advertisement has been so popular that when you turn on the TV or surfing the Internet, it is easy to see an ad. That form of marketing communication is a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy. Advertising is differentiated from public relations in that an adveriser usually pays for and has control over the message. Advertisers pay for advertisingto accomplish a wide array of goals. It is communicated through various mass media. Television and radio are two traditional broastcast media long used in advertising. Both have fleeting messages, meaning they disappear once the commercial

While, advertisement is something that is shown or presented to the public to help sell a product or to make an announcement. It can be a short film or a written notice. It must show how good or effective something is.

Adverts in newspapers are also important because 70% of households read a daily newspaper. It is also a good medium to offer coupons and give away. But in order to reach younger people and advertise colorful (brand awareness) magazine has to be used for advertising as well.