What Did Michael Eisner Do To Rejuvenate Disney?

1663 Words7 Pages
Executive Summary

The Walt Disney Company has truly been “the entertainment king” in the 83 years since its founding. The success of Walt Disney Company is due to the struggle of two men. 1st man was the Walt Disney which gave the vision for this company and the 2nd person was Michael Eisner who used his strategic management skills for the success of this company and gave a innovative model due to which the company gain the many successes in the many years and still is a successful company in the word. Actually Walt Disney and Roy Disney were two brothers who found the Cartoon Studio in California in 1923. Both brothers made a contract for a film which name was Alice Comedy. This film was
…show more content…
(Specifically how did he increase net income in the first four years?)

When Eisner connected Disney in 1984, he dedicated himself to maximizing shareholder wealth through annual revenue growth of 20%. For rejuvenate the firm and achieve great revenue margins Eisner took several steps to rejuvenate Disney. His plan was to build the Disney brand while preserving the corporate values of quality, creativity, entrepreneurship, and teamwork. And that’s why Eisner and his team focused on revitalizing Disney’s TV and Movie Business.

One of the Eisner’s management team’s top priorities was to revitalizing Disney’s TV and Movie business. His team brought back network program by premiering “The Disney Sunday Movie” on ABC. This was started by in 1986.

The show served as a demonstration of Disney’s commitment to quality programming, and innovation. in actual fact it put Disney back on the map and in front of viewers. This was followed by the release of several hit sitcoms and non-network shows. In terms of Disney’s movie division Eisner upped the company’s production of new films and enhanced the content of films to suit a more modern

More about What Did Michael Eisner Do To Rejuvenate Disney?

Get Access