What Do You Consider Are the Most Important Strategic Challenges for Today’s Hr Practitioners Operating in Multi- or Transnational Companies?

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Take Home Exam Question 1: What do you consider are the most important strategic challenges for today’s HR practitioners operating in multi- or transnational companies? Critically discuss your position drawing on ideas and arguments raised during the semester and with reference to a brief example from industry. Introduction Nowadays, with the increased level of globalization and advance in technology, new markets and international business have grown dramatically in the whole world. As a consequence, firms are now experiencing fierce competition at both national and international level. Under this circumstance, today’s HR practitioners are encountering several strategic challenges when operating in multinational and transnational…show more content…
The most operating income was derived from businesses outside America. Cultural Adaptability and Communication The most ingredients for Coca Cola to success are perceiving themselves as "multi-local" company, which could be best summarized as thinking globally, acting locally. Coca Cola understands that cross-cultural adaptability is critical for the company growth and sustainability. According to the Coca Cola Company (2012), Coca Cola has “created a cross-cultural workplace strategy including developing programs to attract, retain, and develop cross-cultural talent; providing support systems for groups with diverse backgrounds; and educating all associates so that to master the skills to achieve sustainable growth”. In addition, Coca Cola also have outstanding performance of promoting workforce diversity by implementing programs to embrace different people’s values and ideas. Corporate Social Responsibility According to the Coca Cola Company (2012), Corporate Social Responsibility of Coca-Cola is managed trough the public policy and Corporate Reputation Council, a cross-functional group which identifies the company opportunities and risks and recommends strategies to address these challenges. Moreover, the core of the ethics and compliance program at Coca-Cola is the Code of Business Conduct, which guides business conduct, requiring honesty and integrity is compliance with the local laws. In addition, Coca Cola not only limits

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