What Do You Want Your Brand Identity?

My personal and professional branding are the same: being passionate about not limiting myself by my thoughts or actions, I am here to push the boundaries with those around me. This may sound simple, but there is a lot that goes into it. Building a network of strong, confident people is the key to being successful. My goal is to keep building these professional relationships as well as in my personal life with the help of social media and goal setting.

A brand is a powerful tool, especially in the hotel industry where services are intangible. Many hotels of the 21st century have made branding one of their top most priority with the realisation that hotel branding helps to set them apart from their competitors and create a firm customer base. Branding creates brand recognition, brand preference, increase customer satisfaction and most importantly, customer loyalty.

Its one task getting your online business up and running, but then you are faced with the task of promoting your new website and without professional help, you wont get very far unless you spend months researching and taking part in the dreadful learning curve that comes along with online business.

Branding is about establishing an image of how you would like to be seen and thought of by others. In business, for instance, those people are usually consumers. In other words, companies want clients to think of them in a positive light so they purchase their products.

I am an IT Professional with over 8 years of experience working with hardware, software and network engineering. Throughout my career I have held various positions including several leadership roles. The IT industry is a very technical field where individual contributors are critical to the success of the organization. With the extensive leadership training and experience I have gained, has allowed me to stand apart from my peers and take a more active role in the organization and its strategy. I continuously strive for my own personal development, including going back to school as an adult to achieve my bachelor’s degree. I understand the importance of

In the theory, it defines a brand as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate the offering from those of other competitors. Simply put, branding is one of the most important aspects of any business, large or small, retail or B2B, which is the promise to customers and tells them what they can expect from the products and services. (Lake, 2015) (Williams, 2014) Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand.

There are many theories to successful branding for products or companies. I remember that a professor in my undergrad mentioned that audience, being unique, being passionate, being consistent, being competitive and leadership (UNC, 1995). These factors are not a secret formula, you want your audience to have knowledge of your product, you want it to stand out, and your product should be passionate aligned with your audience, have consistent branding, be competitive in the segment group and most of all have people who can lead the product/brand thru the life cycle. Brand management and positioning for

Memories and legacies last forever, but to remember them we have to make the brand we are riding for memorable. It may not technically be an actual brand, which belongs on livestock. It can be our name, school, town, or community. Everyone wants to be noticed for every little thing they have accomplished in a career or in originations. There are a number of endless ways to make the brand you 're riding for succeed. To succeed at everything you have always dreamt about and wanted to accomplish, you need to have two important traits. Those two traits are heart and determination. If your heart is not truly into what you are doing, maybe you should find something else to succeed at. You also need be

Quickly establish your unique selling point so your visitors know why they should do business with you rather than your competitors.

Social Media is without a doubt the new kind of business. However, small businesses are falling behind because even though they use these platforms personally, they wonder how these same tools used for entertainment, can be used to enhance the business. What they don’t realize is that social media gives them a whole new way of communication. Customers like to be heard; with bigger corporations this is just not possible because they simply “don’t have the time.” Imagine having the job of writing back to thousands of comments, emails and posts a day. Here is where the smaller the company, the bigger the advantage. Building the Brand is where every businesses goal should be, to be trusted, have a relationship, and be seen as the expert. If small businesses want to compete they need social media.

Branding has become the key concept of marketing strategies. Brand is the name of firm, products, services, and above all, it is coherent with the firm’s image from

By analysing Aaker’s (2002:79) brand identity planning model, we firstly delved into a strategic brand analysis in order to efficiently profile Bo-Kaap. Subsequently we explored the brand essence, core and extended identity as well as the value proposition of the Bo-Kaap place brand to ultimately develop a sound brand blue print. Brand identity gives a brand purpose; motivates why a brand matters to stakeholders & defines its uniqueness in relation to its competitors (Enslin, 2011:65). This is

As a blogger, how relevant are the look books/photography to your involvement/engagement with the brand?

Simple was created in the UK during the 1960s and is now one of the leading brands for sensitive skin. First developed by the Albion Group, it later was acquired by Smith and Nephew in the 1980s. Over the years, Simple has been owned by many UK companies. In September 2010 the Anglo-Dutch multinational consumer good company, Unilever bought Alberto-Culver, a US company and the owner of Simple. Unilever formally took over the company six months later and are now the current owners of the Simple brand. Branding identification seems to be less important for Simple, as they believe that great skincare is about more than just products (Simple, 2014). The current Simple logo has been used long term for the company and is now in my opinion

If you’ve been running your site from years, maybe your business won’t match today’s branding. You need to make sure that all of your branding