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Who Is Sinclair Lewis Babbitt

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Coming out of World War I, America became one of the most affluent nations in the world. Technological advances, automobile industries, and many other industries increased production and consumer rates; therefore, the 1920s developed into an era of prosperity. This emergence of immense fortune fancied many business leaders to advertise business as the ideal life for all Americans. In 1922, Sinclair Lewis wrote a satire called Babbitt that critiqued and defined an ideal citizen in America. Also in 1925, Bruce Barton wrote a best seller called The Man Nobody Knows which argued that Jesus Christ was the model of the modern businessman that everyone should follow. Although Lewis and Barton promoted the business attitude differently in their novels, …show more content…

Throughout Babbitt’s speech his moral integrity diminished; he gloated about his city and insulted Europe. For instance, he said the one thing that distinguishes Americans from Europeans “is that they’re willing to take a lot of snobs and journalists and politicians, while the modern American business man knows how to talk right up for himself.” Although Lewis judged businessmen to be shallow and materialistic, he accepted the fact that he was a participant (Lewis, p.1). What makes this satire note-worthy is that Babbitt is inherently a self-image of Lewis during this era of prosperity; therefore, providing a much more truthful perspective. On the other hand, Barton was in a business leader perspective. One viewpoint he had was to generate more businessmen by making the Christian story more accessible to business. He mentioned that there is no sin but worthy accomplishments from self-interest. He also says that business benefits not only oneself, but others as well because business learned to understand the individual and the social community (Barton, p.2). His work exemplifies how ad agencies and clients invest amounts of time, energy, and money to discover and shape beliefs (Faragher, p.

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