What Does Marketing Affect The Success Of A Film? Essay

Strategically choosing content that people can identify with or that tells a particularly interesting or horrific true story can do just as well as the big Hollywood productions. Independent films are becoming increasingly more popular and often rival mainstream movies at the box office when they are coupled with decent funding and distribution.1 The Indie Film Movement of the 1990’s is still strong and many artists seek to escape from the control of studio production. This means more content is available than ever before and this means more choices for the exhibitor.

Before the movie is launched the movie marketers have to communicate with their target audience. According to the model Advertising essentials, the message of the marketers has to go through the creative team and media before it reaches the audience. Based on module Simple communications model, in the movie marketing sender is the movie marketers, be more precise creative team, who encode the message (they want to give to the targeted audience) in trailers, posters etc. however, there may be a distortion in-between this process when they do not

This essay explores the popularity of Australian film, both locally and internationally and asks the question: Is there a crisis in the Australian Film Industry? This essay will go through the current issues the Australian Film Industry and will demonstrate examples of those problems.

2. Pirogi, Jeanine. (2013). Titled: The Rise & Fall of Blockbuster: The very Long & Rewinding Road" (The Street). N.p., 23 Sept. 2010. Wide-Web. 11-Dec.

The poor distribution of Australian films has made it difficult for the public to view these said films, due to the lack of theatres screening the actual pictures. This contributes to the community of the Australian public to collectively be unaware of these films and leads to the small number of tickets sold in cinemas. With this lack of money being spent on Australian films, the industry suffers due to with no return going into the

Motion pictures are a key driver of the market for entertainment products, one of the largest export markets in US. Motion picture industry consists of three stages: studio production, distribution, and exhibition. The studios produce the lifeblood of the industry, the films that are its content. The biggest players at this level are the majors, big studios which integrate production and distribution, as do the slightly smaller mini-majors. The next stage is distribution. Distributors are the intermediaries between the studios and exhibitors. Distribution entails all steps following a film’s artistic completion including marketing, logistics, and administration. Distributors coordinate the manufacture and distribution of

Merchandising is explained as the activities having to do with the right merchandise at the right price, at the right quantities, at the right time, and in the right place with the right hands. The transfer of goods between consumers and producers is defined as marketing. When these elements are focused on major motion movie pictures, movie producer companies will be able to promote any kind of themed product with a unique connection to the movie. The center of the marketing effort on movies relies on the success of the movie. This essay will focus on the Star Wars franchise, the Harry Potter franchise and the MCU(Marvel Studios) franchise and how each franchise profits from its’ products.

Onwards from the late sixties, trailers emerged to the forefront of film marketing. Prior to this, film trailers were nowhere near as predominant in the marketing process as they are today; they are now a consolidation of marketer strategies, used as an effective tool in targeting the greatest number of potential audiences to increase cinema sales and therefore film revenue. Companies often spend large amounts on advertising new products, prior to their launch, which is extremely apparent within the creative industries (Elberse & Anand, 2007), namely the film industry. While trailer marketing tends to exploit audience behaviour and genre preferences, this promotional tool has proved itself to be the most effective in publicising films. Today, trailers are a cinema of ‘coming’ attractions in a blockbuster era (Kernan, 2004), where marketing dictates what is to be produced within the global film industry.

1. Analysis of ‘Reseach and the Movies’, written by Buffy Shutt This article mainly talks about the alliance of research and movies. Since the Golden Age of movies in the 1930s and 40s, the Old Hollywood has used audience surveys to assist cast movies and determine the genres. Following that, from late 1940s and early 1970s, research has been done for the marketing of movies, including testing the effect of advertisements on television and looking into the main drive for the audience to visit the theatre (Buffy 294-295).

4. The bargaining power of buyers: The outlook for the target market isn’t favorable for the movie industry because it will not be growing as fast as the overall population. Buyer power is a strong force because of the target market and several other factors including: the undifferentiated product offered, switching to an alternative is simple and low cost, and customers can stay home and watch movies. The consumers are also complaining about concession and ticket costs, along with the advertisements before the film is shown.

A market analysis was first taken out on Reading Courtenay; one cinema under the Reading brand name situated in Wellington. From this analysis, it became apparent that the Internet was one of the company’s largest competitors. Upon further research, the problem revealed to be at such a large level, one single cinema would not be able to control it alone. The view for the marketing plan had to be changed and instead would now support a company-wide view.

The costs, methods of distribution, and themes of Hollywood and Nollywood films reflect strongly their target audiences; how the target audience affects the production of a film and how the production of a movie is designed to capture a specific

Even though it grew mainly due to the strategies and innovative ideas it developed in this industry, the fact that there was an absence of substantial competition also helped propel its success.

The impacts on the Film and Television industry by discussing the positive and negative socio-economic effects of streaming services and pay-tv on sectors such as retail, exhibition and free-to-air television.

Abstract In today 's dynamic entertainment environment, movies are struggling to stay afloat and remain profitable. Challenges such as piracy, digital theft, competition, overlapping movie campaigns, media fragmentation, and audience saturation are forcing marketers to stretch their film budgets and make every dollar as effective as possible. With more and more entertainment options crowding peoples ' lives, marketers must search for innovative ways to reach