What Drives Control Your Customers ' Buying Choices?

Without going into the fine details and depth of all the motivational theory, we will use

Upon doing more research I found a website that names and explains 6 different types of motivation.

'Motivation is a process that influences the direction, persistence and vigour of goal-directed behaviour. Psychology 's diverse theoretical perspectives views motivation through different lenses. (Passer, Smith, Holt, Bremner, Sutherland, Vliek., 2009, p.475). The psychological motivational theory that I

By the end of this lecture you will have a better understanding of what Motivation is and the theory behind it.

Giani and O'Guinn (2010) state that 'motivation consists of the physical, emotional, cognitive and social forces that

To begin with, there are to aspects of motivation to look at the first of these is a definitions of motivation. Robbins (2002:155) defines motivation as “the process that account for an individual’s intensity, direction, and persistence of effort toward attaining a goal”. Moreover, Draft(2008)defines the motivation as “the arousal, direction, and persistence

Without motivation, a person might never get out of bed because for the average person, motivation is behind every single action. For psychologists, motivation means much more than that, too, as it is important to understand human motivation to understand human behavior. Motivation can be studied from a variety of psychological schools of thought including behaviorism, cognition, psychoanalysis, humanism, and cognitive-behavioral theory. There are many theories of motivation that can help psychologists to understand how motivation works, why we have it, and how to manipulate it in order to create a desired behavioral change. Motivation theories can be applied to any field or area of psychology including marketing.

The basic principle of motivation is based on ability. According to it, any task cannot be done successfully until and unless the person, who has chosen it, has an enough ability to perform it well and he should be eager to achieve

Motivation is an important thing in our life. without motivation no one can live because it helps anyone to achieve his goals for example if a person in the school or college study to get a good mark in the exam so if his parent motivates him he will spend more hours to study to the exam and he will not only get a good mark but he will get a full mark. So motivation help everyone to study or work hard to achieve his goal. Motivation is the characteristic that helps to achieve the goals of a person and it is the energy that keep everyone going even when they fall. There are many theories for motivation there is two that is good to talk about it.

The process of motivation contains needs, drives and aims. Need is behind most of the man’s action. Some of the needs of the people are Good facilities; more pay, identification, opportunities for promotion etc. Motives representing the behaviour in the process of motivation are known as Drives. Every attempt has certain aims to gain. These objectives can be gained only through the

The last key concept is motivation, it can be an individual phenomenon – every person is unique & every theory allows for uniqueness. The theories within motivation try to predict behaviour – the internal and external forces which influence a person’s choice of action (Mullins, 2005).

Mankind derives their motivation from five varying sources. Physiological factors are motivations such as when sexual interests are developed by specific areas of the brain or hormones. Motivation also impacts our behavior. We have a motive to get fed, quench our thirst, and take a nap. Humans are also motivated by our emotions, such as love, hate, envy, and fear. These can cause our behavior to change in any drastic direction, from donating to the poor or senseless violence. Cognitive factors are motivations that affect your behavior by how you look at the world, personal beliefs, and your physical capabilities. The final factor of motivation comes from social and environmental motivations. Examples of this factor include anything from parents and teachers to televisions and the internet. (Bernstein 2014, p. 298)

Motivation in general has been studied in-depth and is applicable to all human beings. Motivation is a feeling within us that pushes

4. 3 Major Types of Motivation Theories  Content Theories of Motivation WHAT motivates us  Process

Motivation is a complex concept to define and is persistently explored not only by psychologists but also by many global organizations. With reference to the Oxford dictionary, motivation is "a reason or reasons for acting or behaving in a particular way". In contrast to the definition, there are numerous theories that attempt to explain the true nature of the concept. As a result of the diverse beliefs, it is argued that there is no single reliable theory that can be used to solve motivational issues.