What Factors Govern The Effective Use Of Nostalgia Marketing?

Chuck Klosterman, in the article “Nostalgia on Repeat,” there is two sides of nostalgia, how it can be good and bad for you. Klosterman, gives examples from both sides. Memories are the past, it is ok to remember them and think about them, maybe even smile from them, just don’t live there. Looking at the past can hinder growth, if a person cannot move on from it and wants to keep reliving that part of their life. The Authors purpose is to shine light on both sides of nostalgia, it is not all bad to remember the past and even flash back to it. However, trying to relive the past is not all good either. It stunts growth and keeps a person from living their life in the now. Chuck Klosterman, writes in a casual tone for those readers that are too

Nostalgia is the feeling of missing the past. In “Grape Sherbet” by Rita Dove, the speaker develops this feeling by using past-tense verbs. The speaker also uses family to show that she misses the past. Furthermore, the speaker indicates the fleeting nature of time by using themes of death. The speaker in “Grape Sherbet” by Rita Dove has an attitude of nostalgia.

//Nostalgia- the longing for the past; the current era does not have the same fascination.

The notion that time will always continue to march forth can be likened to a small and bitter pill:; seemingly plain and amusingly easy to conquer when laid out, yet in actuality shockingly difficult to swallow. Every minute, every hour, every day is insignificant when contrasted against the length of our lives yet we are so wrapped up in our egos that we are too stubborn to accept that, preferring to immerse ourselves in fanciful fantasies of “what if?” in an effort to relive the past rather than look towards the future. Flashes of nostalgia strike us when we come across an old flame or the setting of a fond memory, and we often try to recreate those memories and joy once felt without any consideration for the person we have matured into.

“I didn’t think the Twinkie would thrill the way it used to, and it didn’t. But it tasted like memory” In this quote from “Goodbye to My Twinkie Days”, author Bich Minh Nguyen, is describing a sense of nostalgia. Nostalgia, as defined by the Cambridge English dictionary, is a feeling of pleasure and sometimes slight sadness at the same time as an individual thinks about things that happened in the past. This feeling can be evoked through old photographs, food, music, and even literature. Nostalgia provides a temporary relief of present times, which is why people actively seek a feeling of nostalgia.

Based on what I have learned during Unit 5’s reading material, I would like to create an advertisement for a product that has been in existence for 130 years and that is Coca-Cola (www.coca-colacompany.com). Seeing that this product has been along longer than anyone living today, we could capitalize on the constancy of the product in the average person’s life. Coca-Cola has partially attained that constancy since storing long-term memories in the hippocampus requires a large number of phase processing to transition from short-term memory to long-term memory (Unit 5 PDF based reading material). Memories of childhood with parents, siblings, friends, loved-ones are based gatherings where food and drink are shared. I guarantee that there are many childhood or adolescent mnemonics and eidetic images of the Coca-Cola at the neighborhood diner, movie theatre, and domicile décor are prolific and constant in our memories.

Jean Kilbourne shows that the major messages is that exhilaration come from products, and ads are guided customers away from what make them really happy. Every sentiments is used to sell something and leave shoppers romantic about the products.Advertisers exploit buyer's human desires for link, calmness,esteem, and

In this documentary, PBS uncovers the evolution of marketing. Marketing has moved from targeting large groups, to targeting individuals and smaller segments. With so many messages being transmitted through the media, the line between what is being absorbed and what is not has become blurred. Getting through the clutter is difficult. Every thing is done to break through the clutter. Therefore, marketers need to market to only those who really want to hear the message, and to get those people that hear that message, to have an emotional response to it.

Bryant, F. B., Smart, C. M., & King, S. P. (2005). Using the past to enhance the present: Boosting happiness through positive reminiscence. Journal of Happiness Studies, 6(3), 227-260.

defined as “a repudiation of present day social, economic, and cultural realities for a ‘past’ that may not reflect reality” (Suarez, Walt Disney Lecture). Henceforth, the politics of nostalgia is an individual’s concept and memory of past realities while rejecting all other ideas. This concept can be applicable to several locations, events, and individuals, but the two locations I want to focus on is Walt Disney’s Disneyland and Christine Sterling’s Olvera Street.

In a year like 2017, there are many times when nostalgia kicks in for anyone of any age. According to the Cambridge Dictionary, nostalgia is defined as “a feeling of pleasure and sometimes slight sadness at the same time as you think about things that happened in the past” (Cambridge). Though the poems “The Summer I Was Sixteen” by Geraldine Connolly and “To My Mother” by Wendell Berry don’t seem similar in any way, they both use different poetic devices to get a nostalgic tone across the writing. Both of these poems are centered around a speaker who is reflecting on their past experiences when they were younger, so they express some type of happiness when looking back on them.

She suggests that modern day society, through commodification and fast paced consumption has contributed to nostalgia being an ‘epidemic’: by way of our obsessions with consumption, “history itself appears as a commodity” . We could relate this idea of bourgeois longing to some of the objects we have previously discussed, the souvenir for example which is crafted precisely to fuel capitalist endeavours. However, it is not just through commodification that nostalgia has become a ‘social disease’ rather– it also has to do with our Western refusal of our own mortality. Our society portrays death as somewhat taboo: so we try to circumvent it: through our refusal to let go of the past and live the future, through our refusal to let dead loved ones go, and through the refusal to accept our own eventual

To relate the topic of nostalgia with food to my life, I recall a cherished memory I have about making enchiladas with my grandma when I was nine. My mom’s father is hispanic, but her mother is not, so she learned how to make hispanic food just for him. I have always admired this, because she learned how to do this just to make my grandpa happy. She made us many hispanic dishes, but my favorite is still her enchiladas. I still remember the smell of the chicken and beef that my grandma had prepared

The research in consumer behavior and psychology shows that the brand related information determines the probability if the customer will select a particular brand (Mitchell 100). Companies have learned to play with the psychology and emotions of consumers and have succeeded in attracting even those consumers that were not motivated by the traditional advertisements. Companies these days are focusing on the basic psychological principles to understand how to plan and execute the advertisement.

People who are nostalgic about childhood, were obviously never children. Few people can remember the truth about adolescence. Their minds "censor" their memories; and have them believe that being a teenager was was one big party, free of cares and responsibilities. Well let me say this, you couldnOt be more wrong if you had a lobotomy. There aren't that many adults around who realise what adolescence was really like. The anguish, the fear, the anxiety, the stress. People don't remember those problems because they want to forget them.