What Factors Influence Customer Retention Towards Apple Iphone? Essay

Entry 1: “Superman and Me” by Sherman Alexie Part 1: Alexie’s purpose in his essay was to convey how reading quite literally saves children; more specifically, underprivileged children such as those living on Native American reservations. He begins his essay by discussing how he first learned to read. Alexie taught himself, and says if he was anything but an “Indian boy… might’ve been a prodigy” (216).This demonstrates that if he could teach himself to read and become a prodigy by non-native standards, then so can others. The author uses the simplicity of the superman comic to explain how it changed his life and turned him into a prodigy, and a successful man. This conveys the idea to his audience that one does not need a teacher to learn

Millions of Americans are affected with mental illness each year. Mental illness is very serious disorder and can get worse if left untreated. It can make it difficult for people to cope with everyday life and it can interfere with sleep and eating habits. Mental illness can affect anyone whether it ranges from mood disorders or even anxiety. The cause of mental illness is unknown but chemical imbalances in the body can trigger stress and even trauma, it can be passed from generation to generation and alcohol and drug abuse can also play a role in this illness. People begin to wonder if that God was all loving why would he make people live a miserable life, why wouldn’t he let people happy and if God was all powerful why wouldn’t he stop the mental illnesses from affecting people. I will explain the questions people began to raise with three of the theodicy arguments; Evil as a Privation of Good, The Free Will Defense, and Evil as Therapy.

Customer satisfaction and service quality are the two important components that direct anyone’s attention in every concept related to marketing, services, etc. (Spreng and Mackoy, 2006). In today’s competitive era, the success lies in

This research aims to know the influence of product quality and customer satisfaction toward customer loyalty. This type of research is a research

The purpose of this report is to analyze whether and how Motorola Mobility’s current structure, culture, and core competencies could be improved, with focus on the organization 's current competitive advantage and the sustainability of that advantage. The strategic mission of Motorola Mobility (referenced hereby as Motorola) is to add value to the organization. One of Motorola 's main issues as a company is customer satisfaction. A proposed strategy includes improving employee satisfaction. Employees are currently unsatisfied with their work environment and don’t quite understand the company culture, this reflects greatly on customer satisfaction. By improving both employee satisfaction and customer satisfaction Motorola is more likely to have a good competitive advantage and will likely succeed as an organization. The benefits greatly outweigh the costs of focusing on customer satisfaction, as customers are more likely to stay with Motorola and recommend Motorola to other people in their lives. Also if the employees are happy and proud to be working for a company they will more likely

The main objective of the secondary research was to find out how successful Apple Inc.’s marketing strategies are in reaching their consumers. The research is important because I have always found it fascinating how loyal Apple’s consumers are, which makes me wonder if it’s the advertisements are highly effective or has Apple mastered how to retain loyalty. For the secondary research I focused search using the internet, specifically Google and Grand Valley State University’s library website. After analyzing research conducted the results were that at this point much of Apple’s consumer loyalty has to do with the quality of devices rather than the marketing strategies. Yes, the marketing strategies help their image and they are known by consumers to be innovative and eye catching but what really draws them in is the easy to use, wide variety of cohesive products.

The decriminalization of marijuana refers to removing drug offences concerning marijuana from criminal law rather than completely legalizing and allowing public use of the drug whether regulated or not. The legalization of Marijuana has been a hot political issue for decades due to its potential medical uses and industrial properties. It is a very important and controversial issue in society today. Although many false claims have been made about cannabis in recent history, the truths are slowly starting to resurface. Unfortunately, these truths are under heavy debate due to the stereotypical view of what people view as the typical “pot smoker.”

Customer loyalty is much harder to obtain that customer service satisfaction. The most important first step is to satisfy the customer by meeting their expectations. Customers only give a company one chance and if they aren’t satisfied they will not do business with that company again, as well as tell others of their experience. The next step would be to exceed the customer’s expectations. If a business goes above and beyond to assist the customer they begin to build loyalty. The next step is to truly surprise the customer. In order to dominate the marketplace the company must find a way to make them selves stand out with their product or service, accompanied with phenomenal customer service. Once this has been done customer satisfaction and loyalty will be gained. “Acquiring a new customer can cost four or five times more than keeping a current customer” (Bestmark, 2013). So it’s essential to keep the current customer’s happy and coming back for more.

I believe people who buy the I-phone and they will continue to buy the next generation products. Because they design for Apple products looks elegant, and quality.

The study assesses customer satisfaction on the services delivery by Zantel mobile telecommunication. Urban West Region being as a case study .This chapter focuses on the background of the study, a statement of the problem, objectives and scope of the study. This study will attempt to explore the customer’s satisfaction on the services delivering by Zantel mobile telecommunication in Zanzibar.

To review critically literature on customer satisfaction and how it affects the development of a company; defining the idea and concept of customer satisfaction; analysing the core elements of customer satisfaction; analysing the factors affecting customer satisfaction; and why customer satisfaction is important for companies such as STO Supermart in Maldives.

This research explore the hypothesis that overseas students today prefer branded smartphone because they have a positive perceptions towards their quality and are brand loyal rather than creating self-image. The study was conducted among 50 overseas students, form different nationality, which were collected from Navitas English, Sydney. The instrument chosen for the survey were a questionnaire which was administered informally to the students during the class time and school break. The finding revealed that the majority of overseas students had a positive perception of the

This research investigated how mobile application service quality affected customer relationship management, pitching to Nike+ application in Taiwan as the research target. The background indicates that nowadays, online service plays one of the key roles of customer relationship management. With the implement of mobile device, organizations are more able to develop intimate relationship with their customers in order to enhance customer loyalty. (Chaffey, 2009; Winer, 2001) Whilst lack of previous studies focus on evaluate mobile application contribution’ toward customer relationship management, this research adapted previous studies of online commerce, organization

Over time, businesses have recognised that brand loyalty plays a key role in sustaining steady demand and sales flows over time (Aaker, 1991). In fact, Gralpois, (1998), as cited by Lodorfos, Mulvana and Temperley, (2006), labels brand loyalty as a fundamental asset of any business. Findings by Keiningham et al., (2006) have shown that it costs on average, five times more to replace a customer than it does to retain one. This underlines how businesses cannot afford to lose loyal customers and simply replace them with new customers. Subsequently, this has become a major reason why so much research is focused on achieving a better understanding of customers’ loyalty behaviour (Dick and Basu, 1994) (Liebermann, 1999).

Zeithaml and Bitner (2000) defined customer satisfaction as the "customers' evaluation of a product or service in terms of whether that product or service has met their needs and expectations". Therefore, satisfaction is a consumer's post-purchase evaluation and affective response to the overall product or service experience. In other words, what consumer perceives after a product or service consumption determines his/her satisfaction. Many researches have concluded that satisfaction can determine the customer loyalty. Customer loyalty defined as "a deeply held commitment to re-buy or re-use a preferred product/service consistently in the future, thereby causing repetitive same-brand or same brand-set purchasing, despite situational influences and marketing efforts have the potential to cause switching behavior. The satisfaction/dissatisfaction occurring through a matching or mismatching of expectations and perceived performance leads to loyalty behaviour.