What I Gaine Commercial

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

What makes an ad succeed or flop? Think about specific print or television advertisements that have either stuck with you or made you turn your eyes, and explain what works or what doesn’t. In your response, be sure to consider the impact the rhetorical

This ad could be better if within the ad it would not only show these before and after pictures of these people that say they got unbelievable results in 6-9 weeks but they should also let the audience know that these results are based on proper diet and exercise being the key to these results and not just leading the audience to believe that the pill is all you need to get the results.

To me, this commercial wasn’t just an advertisement. It was something that moved me. It explained the feelings I have towards athletics and put them into words. It was something I related to because I felt like I was talking to my future child.

As far as promotions go the television advertisement was effective in getting my attention. However this commercial was more

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

That scene is impressive because the guy falls down while taking the purse out of her mouth. This commercial prove that by using Close - Up, your teeth will be stronger and healthier; you protect your teeth, they protect yourself. This commercial is not only attract women, it attracts all people who want to have a healthy teeth. By pointing that scene, this commercial is successful by proving what is the benefit of using Close-Up toothpaste.

Now some changes,I believe that we should tone down the sex appeal and make the woman in the picture sit in a more natural position.I would enjoy having experts implemented such as doctors and specialist. The ad should make the consumer feel something. Whenever I looked at the ad I didn’t observe any emotions, it should be provoking.

During the creation of the Farmers Market Commercial I have learned a few skills. I was able to learn the skill of pushing through problems with others. We were faced with many challenges throughout the creation this project, but we were able to adapt and finish it in the best way possible. This can help me into my future life by myself being able to adapt to problems and to overcome them. Then, still being able to have success in the end. I was also able to identify my group members strengths in relation to the project, and use them to the best of our group’s ability. This in the end, created a much better ending product and helped promote our group’s success. We had one group member that was a very good speaker. Another group member

When creating this commercial my roles were very broad. What I mean by this is I had no specific job that was set and had a special place, as an actor or cameraman would. My jobs were more so mixed and I did multiple tasks during the filming process. The first part of my job was the director. The reason that not only myself but, everyone in my group was considered a director is because we felt that there was no one specifically in charge of directing the entirety of the film. Despite the fact that all of our ideas were heard, I think that all of us being considered as the director was actually a downfall when it came to the production process. This is because, in my opinion, our group was not very productive. Although everyone’s ideas may have been heard I felt that they were not being reciprocated and we truly were not working as a team.

I did my ad commercial on a Carmike cinema/coke commercial.It was about This parent son going on a date and how they thought it was like there first date. It talked about how their date went exactly the same as theirs. Also how the girls dad was just like the mom parents were when they went on there date.

The advertisement I decided to evaluate was the Dove Soap Ad. The Dove Soap Ad is ineffective for three reasons: color and font, product confusion, and product identity. The color that were chosen for this ad were atrocious. The colors of the before and after pictures behind the women matched their skin tone, which matched the floor making the before and after pictures barely visible. The font that is large enough to read only confirms what you see in the picture, visible skin, not introducing the product. Which brings about product confusion because the product is illegible in the right hand corner. Is this lotion, soap, or shampoo? The small almost illegible print that does introduce the product, most consumers don't even take time to read.

During this exercise I choose to watch a program on the FX network. The ads were very different in content; each ad had its own purpose for consumers and potential consumers. The Brookside Chocolate ad was very direct and straightforward. The actor in the ad reads a post from Twitter with the use of hash-tags (#talkaboutdelicious) that a consumer posted and another actor walks up with a solution for the consumers post. The message that was projected clearly showing the consumer that Brookside Chocolate Company listens to their consumers. In my opinion, I reason that the Venture One advertising goal was accomplished. The ad projected awareness about the benefits of having a Venture One Credit Card. The content was very clear and easy to understand

There are a large number of things I enjoyed about this commercial. The pacing of it

As a reminder, the TV commercial ideas that I am going to share with you are not in final format and instead are renderings created to give a sense of what the idea is all about. After they are produced, they will look realistic and more like the advertising you are used to seeing on television. Moderator explains that she will show each idea 2x and then ask them to jot down their thoughts before we share as a group.