What I Have Learned About Culture

International marketing or business is uniquely different from the local market because the product price, place and promotion is vastly different from what is been offered to local customers (Johansson, 2000) With the emergence of the information technology, cross border marketing has never been a distant dream. However, it has never been easier even for giant multinational companies to face challenges that come in international business. The biggest challenge comes from the culture which varies from country to country.

Arriving at a foreign country at the age of eleven years old was and exiting and yet intimidating experience. High buildings, wide roads, newer and nicer cars on the streets were some of the first things I noticed when I arrived to the city of Los Angeles CA. Living in a country where you were not born in could be difficult some times. Although Spanish is spoken at a grand scale in CA, it was difficult to communicate with and understand the teachers from my classes at the elementary level since all they spoke was English. Los Angeles is a city of great diversity, therefore it is believed to be the perfect place for any person arriving from another country to not feel like a foreign, such believe

Every country differs in culture which has been there for centuries. The international market is growing rapidly, with more and more multinational organisations entering new markets each day. In this assignment I will evaluate how the difference in cultures affects the performance of international businesses.

The impact of national cultures on marketing practices has been such that it brought about the creation of an academic field, with as a lead-researcher, Geert. Hofstede, on whose writings I have based my analysis.

Culture means the big things and the little things. Culture to me is the big, little, and everything in between. For a while I wasn’t sure what culture was. When I found out I realized I needed to find out what it meant to me. What I decided was this, Culture is family, traditions, and values. Culture is what I want to carry down to my children and the way I live my life. It is what I grew up with and around and how I will understand the choices of my life later on. Culture is so important. It is something I never realized was so essential in my life and once I saw it I never want to forget it and how it works into making me the person I am and will forever be.

Introduction: There are around 196 countries in the world and the cultures and values differ between the different countries. There are still similarities in some of the culture traits. In today’s world people are more willing to engage in global business and for this reason they need to be able to adapt to the different cultures. As the cultures vary from country to country, people around the world may face many difficulties during their communication. Many businesses have failed due to the fact that they failed to fully assess the market they were entering in. The paper will portray three different approaches that will aid in understanding cultural differences that can be utilized as effective tools in conducting global business. These approaches are known as the context approach, the cluster approach and the dimension approach.

Making business abroad can be risky, but it can also be profitable for a company as well; thus the necessity to study in deep the country where the company will bring the business to. International companies are faced with many cultural challenges, when doing business across and inside of different borders. Identifying the significant cultural issues involved when evaluating the attractiveness of a particular location as a place for doing business can be crucial for a business. Aspects to consider when studying culture in a new place

From my cultural experiences, I learned a multitude of things about cultures different than my own. When I attended the Latin Gala, I experienced different music, food, and customs. There were salsa and chips, and a potato dish called papas rellenas which I really enjoyed. People also sang in Spanish and danced to lively Spanish music, and there were several performances. I also visited a restaurant called El Burro Loco which provided authentic Mexican food, and a cultural atmosphere. There was Spanish music in the background, and Spanish artworks, pinatas and sombreros adorned the walls. I ordered the Camarones Al Mojo De Ajo dish, which was described as sautéed shrimp with toasted garlic and cilantro. It was my friend’s birthday, so we were all served flan, and the waiters gave us sombreros to wear as we all sang ‘Happy Birthday’ to her in Spanish. I also went to another restaurant called La Taquiza, which is a very small Mexican restaurant. Since they possess a Taco Tuesday deal where they serve tacos for a dollar each, I usually opt to get three soft shelled veggie tacos with a certain green sauce which is spicy, but I like a lot. La Taquiza doesn’t play any music but also has a lot of Spanish artwork which portrays many religious

     Cultures are varying among different parts of the globe. People with different cultures have different characteristics and viewpoints on the subjects due to diverse understanding and method of learning. During the past few decades, the international trade grows in a very rapid rate due to the advantages that it provides; “increased sales, operational efficiencies, exposure to new technologies and broader consumer choices” (Heslin). Therefore, when considering the culture aspect to current business world, it is crucial for business to understand the culture aspect because of the tremendous growth of international business as well as utilize the international market to its maximum

The environment, family, and community I have grown up in has shaped me as a person. So far, I grew up in the same house all seventeen years of my life. My personality has grown and molded over the years of middle school and high school based off the lessons I have learned and the things I’ve been through.

Using appropriate theories critically analyse the role of culture in International Business. Support your answer by quoting relevant examples from the case study.

The five weeks of the Cultural aspects of international business course have been a truly enriching life experience for me. I must admit that I was a little skeptical about the value proposition of the course as I thought this was going to be one of those purely theoretical pro-diversity lectures with no potential for practical application. However, the fact that Professor Lane co-authored the textbook intrigued me so much (I have never had a Professor who actually wrote the textbook for the course) that I decided to give it a chance and sign-up for the course.

What may appear inconsequential on the surface may be revealed to have greater importance when looked at in the context of the host culture.

Culture indeed plays a very important role in deriving the Marketing strategies of a Firm. A good marketer is the one who adapts to the culture he is selling in and alters his Marketing Mix accordingly. In the current assignment we have selected China, one of the BRICS Nation, and analyzed how different aspects of the Chinese Culture impacts the Marketing Mix and how a marketer should respond to ensure he could grab a good market share while working in China.

The big issue that every company has to encounter when they first enter to the oversea markets is cultural differences which is one of the keys to international business success. Thus, firms, that want to do global business, need to be awareness and have a good understanding of different cultures and, then use that learning to be beneficial for their products and services. One key of doing business globally in different cultures is to be able to adapt to the new cultures or environments to provide the services and products more effectively to satisfy the consumers.